We have entered a post-text world. This means multimedia has dominated every channel making written content like standard blogs out of style. This means you need to update or completely reinvent your video content such as video blogs (vlogs), which are being used to engage customers. Take a look at these types of video content.

Business introduction/Behind-the-scenes

If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product. Take your viewers on an office tour and show them how a product is made, or even broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember most live broadcasts can be saved and viewed later. You’ll likely want to keep the video available after it’s finished.

News and trending topics

Current and live events are great not only because they’re fresh but they also give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, a live coverage of your cooking show would allow you to engage your viewers by inviting them to participate in a live Q & A activity.

These features could instantly reach millions of viewers in a span of a few seconds.

Ask me anything (AMA)

Depending on your product or service, you may be getting a lot of conceptual questions about innovative ways to use it, what direction the company is heading, and so forth. There’s no better way to address these questions than to do so in a personal and unscripted AMA segment.

If there’s a good turnout, make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.

How-tos

Whether it’s a soon-to-be-released product or a simple rehash of an existing one that’s getting lots of support requests, there’s no better way to guide customers than thorough how-to videos.

Not only do these show existing clients the best way to use your product or service, it also allows potential customers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos — it’s an easy way to build a video reference library for sales and support.

Webinars

Webinars are events held on the internet and are attended by an online audience. They allow for online participation thanks to audio and video feeds.

In addition to video images, presentation slides can be broadcast and run in sync with the rest of the presentation. You can also make use of the screen capture functionality to show your viewers an application or website. Webinars also offer various interactive opportunities such as chat, polls, surveys, and tests,

Live broadcast announcements

Whether on Twitter or Facebook, post live broadcast updates about an upcoming product or service to make your announcement far more interesting and personal than a press release or faceless status update.

Text-based announcements and pre-recorded videos severely limit how you address the “fine print” questions from customers. Think of live broadcasts as a chance to hold your own personal press briefing and address questions after your scripted announcement.
Social media reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.

There are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables.

Promotional videos

Use social media to promise a special promotion to anyone who tunes in to a live broadcast. Your promotional videos should portray your business in a positive light and make people want to buy from you.

Many companies use influencers nowadays to attract more people. This is a quick way to gain the attention of potential customers, especially those who are hearing about your product or service for the first time. A familiar face is almost always a quick way to earn someone’s trust.

Remember that promotional videos should be straight to the point and should last no longer than 10 to 15 minutes at most.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

When it comes to increasing your employees’ efficiency and productivity, technology can provide countless opportunities to streamline workflows, eliminate redundant processes, and reduce costs within your organization. If you’re looking to stay ahead of the competition, you need to ditch the traditional ways of working and follow the tips below.

Change office communication

To increase efficiency, set up instant messaging software such as Slack or Microsoft Teams. This allows employees to communicate anytime, anywhere instead of having to get up from their desks to see whether the person is available.

Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way, you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress and are a hindrance to developing clued-up, efficient employees. Aging systems and slow networks can frustrate your team and bring productivity to a standstill. That’s why it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is a business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and use. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Technology enables businesses to work remotely, collaborate more efficiently, and manage their time more effectively. But to achieve these benefits, you need to implement technologies that align with your business’s needs. Here are some things to consider.

Change office communication

To increase efficiency, set up instant messaging software such as Slack or Microsoft Teams. This allows employees to communicate anytime, anywhere instead of having to get up from their desks to see whether the person is available.

Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way, you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress and are a hindrance to developing clued-up, efficient employees. Aging systems and slow networks can frustrate your team and bring productivity to a standstill. That’s why it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is a business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and use. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Successful businesses make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute. So, if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations.

Change office communication

To increase efficiency, set up instant messaging software such as Slack or Microsoft Teams. This allows employees to communicate anytime, anywhere instead of having to get up from their desks to see whether the person is available.

Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way, you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress and are a hindrance to developing clued-up, efficient employees. Aging systems and slow networks can frustrate your team and bring productivity to a standstill. That’s why it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is a business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and use. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

More and more businesses today are seeking ways to run their operations optimally from top to bottom, a huge reason behind the proliferation of order management systems (OMSs). Find out if your business will benefit from one.

First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is a solution for analyzing your sales history and forecasting demand for your product and the materials you will need; in contrast, the latter is all about the here and now, as it tackles transactions as they happen.

What can an OMS do for you?

A complicated-but-necessary part of running an eCommerce store requires juggling sales, each at completely different stages in your shipping process and at varying rates of arrival every day. An OMS service is all about organizing product orders into a coherent and manageable workflow. Here are just some of the difficulties it helps you wrangle:

Your eCommerce store can be connected to your inventory. If a certain product runs out of stock, it can be reflected on your site so customers aren’t misled about the availability of your product.
Payment authorizations can be automated and integrated with your shipping services.
You can provide reports to your customers about their order’s shipping status. From intra-warehouse movements to on-the-truck updates, one page will provide all the information they need.
Products and materials can be automatically restocked once they dip below a certain threshold.
Refunds and returns can be automatically processed by your OMS.
And like any industry, there are dozens of OMS platforms with niche functionalities that may be better for specific business models regardless of the industry. The most important thing is that you find a solution that reduces the most tedious organizational tasks for tracking your store’s orders.

The cloud-based OMS

The cloud is generally one of the most reliable ways to add value to your business. There are dozens of cloud-based platforms, just like OMSs, that require virtually no hardware and allow you to pay for exactly what you use. Cloud-based OMSs expand the capabilities of your business because they serve multiple purposes:

• To monitor your business on mobile/on the go;
• To store data in a more efficient and less costly manner;
• To make sure that your data is protected in the event of a disaster

The cloud isn’t the future of business anymore — the cloud is the backbone of business now. It allows business owners and managers to run their enterprise in a cheaper, more efficient, and more flexible manner.

For advice on which solutions are best for your business and how to deploy them, give us a call today.

Talk of business trends usually revolves around process optimization and efficiency rather than just volume. As such, order management systems (OMSs) are gaining popularity, thanks in large part to their ability to provide immediate results.

First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is a solution for analyzing your sales history and forecasting demand for your product and the materials you will need; in contrast, the latter is all about the here and now, as it tackles transactions as they happen.

What can an OMS do for you?

A complicated-but-necessary part of running an eCommerce store requires juggling sales, each at completely different stages in your shipping process and at varying rates of arrival every day. An OMS service is all about organizing product orders into a coherent and manageable workflow. Here are just some of the difficulties it helps you wrangle:

Your eCommerce store can be connected to your inventory. If a certain product runs out of stock, it can be reflected on your site so customers aren’t misled about the availability of your product.
Payment authorizations can be automated and integrated with your shipping services.
You can provide reports to your customers about their order’s shipping status. From intra-warehouse movements to on-the-truck updates, one page will provide all the information they need.
Products and materials can be automatically restocked once they dip below a certain threshold.
Refunds and returns can be automatically processed by your OMS.
And like any industry, there are dozens of OMS platforms with niche functionalities that may be better for specific business models regardless of the industry. The most important thing is that you find a solution that reduces the most tedious organizational tasks for tracking your store’s orders.

The cloud-based OMS

The cloud is generally one of the most reliable ways to add value to your business. There are dozens of cloud-based platforms, just like OMSs, that require virtually no hardware and allow you to pay for exactly what you use. Cloud-based OMSs expand the capabilities of your business because they serve multiple purposes:

• To monitor your business on mobile/on the go;
• To store data in a more efficient and less costly manner;
• To make sure that your data is protected in the event of a disaster

The cloud isn’t the future of business anymore — the cloud is the backbone of business now. It allows business owners and managers to run their enterprise in a cheaper, more efficient, and more flexible manner.

For advice on which solutions are best for your business and how to deploy them, give us a call today.

Order management systems (OMSs) nowadays are more powerful and more intuitive than ever, which is the main reason why a growing number of businesses deploy one. What are the benefits of having one for your e-business?

First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is a solution for analyzing your sales history and forecasting demand for your product and the materials you will need; in contrast, the latter is all about the here and now, as it tackles transactions as they happen.

What can an OMS do for you?

A complicated-but-necessary part of running an eCommerce store requires juggling sales, each at completely different stages in your shipping process and at varying rates of arrival every day. An OMS service is all about organizing product orders into a coherent and manageable workflow. Here are just some of the difficulties it helps you wrangle:

Your eCommerce store can be connected to your inventory. If a certain product runs out of stock, it can be reflected on your site so customers aren’t misled about the availability of your product.
Payment authorizations can be automated and integrated with your shipping services.
You can provide reports to your customers about their order’s shipping status. From intra-warehouse movements to on-the-truck updates, one page will provide all the information they need.
Products and materials can be automatically restocked once they dip below a certain threshold.
Refunds and returns can be automatically processed by your OMS.
And like any industry, there are dozens of OMS platforms with niche functionalities that may be better for specific business models regardless of the industry. The most important thing is that you find a solution that reduces the most tedious organizational tasks for tracking your store’s orders.

The cloud-based OMS

The cloud is generally one of the most reliable ways to add value to your business. There are dozens of cloud-based platforms, just like OMSs, that require virtually no hardware and allow you to pay for exactly what you use. Cloud-based OMSs expand the capabilities of your business because they serve multiple purposes:

• To monitor your business on mobile/on the go;
• To store data in a more efficient and less costly manner;
• To make sure that your data is protected in the event of a disaster

The cloud isn’t the future of business anymore — the cloud is the backbone of business now. It allows business owners and managers to run their enterprise in a cheaper, more efficient, and more flexible manner.

For advice on which solutions are best for your business and how to deploy them, give us a call today.

Have you seen folks wandering around, staring at their phone like it was a map pointing to a pot of gold? Or ordering pizza over a Facebook conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones. Tech fads are a treasure trove of cheap new customers — if you know how to cheaply capitalize on these trends. Here are our five tips on how to do it.

Get in early

One of the biggest indicators of your SMB’s success in monetizing a new trend is how early you get in. Fads, especially in the tech world, come and go in no time. Be careful investing in resources with a long-term commitment like new logos or graphics. Focus instead in low-cost workarounds like special promotions and social media campaigns that put you at the forefront immediately. Once the popular kids have moved onto a fresh fixation, you’ll be ready to move forward without skipping a beat.

Use existing tools

How can you get up to speed quickly without investing too much in permanent resources? The trick is to hijack existing opportunities and strategies for your own message. For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. But with a creative combination of existing GPS technology and mobile devices, they quickly jumped to the forefront of the “Internet of Things” craze by connecting their vehicles to crop planning practices.

Participate in the narrative

So you’ve identified a trend you want to capitalize on and commandeered existing tools to help sell your product. How else can you gain momentum? Social media is everywhere and doesn’t seem like a dying trend. However, it’s no panacea; simply posting “We’ve got a promotion on all seasonal products #inserttechfadhere” won’t bring obsessed customers to your doorstep. Take a minute to understand the mechanics of what pulls everyone away from work, friends, and family, and show participants you’re one of them. Is it competitive? Polarizing? Take a stand or pick a team and invite customers who are “on your side” to get a discount.

Merge the fad with your business model

With a little creative brainstorming, most business models can actually integrate their product or service with a passing trend. Chatbots have been shoring up the “deep learning” revolution, and clothing retailers have come up with a really creative way of employing them to drive sales. By simply providing their chatbots with a fashion tree, the bots can ask basic questions that whittle down clothing recommendations to those that align with customers’ tastes.

Address difficulties presented by the fad

What if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Remind customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.

Not sure how to integrate your business with the latest fads? We’re the experts on all things technology related, from the most recent to the ancient. As a small- to medium-sized business owner, getting the most value out of your technology investments is crucial to getting your foot in the door and working your way toward bigger profits. From machine learning to Pokémon GO, no question is too trivial — ask us today!

What recent tech fads has your SMB dismissed as silly? 3D printing, internet of things…Pokémon GO? Juvenile as they may seem, these trends helped a lot of businesses make money. Navigating them may seem like a lost cause, but with the right know-how, you can earn profits by exploiting current tech trends. Let’s take a look at five strategies to make that happen.

Get in early

One of the biggest indicators of your SMB’s success in monetizing a new trend is how early you get in. Fads, especially in the tech world, come and go in no time. Be careful investing in resources with a long-term commitment like new logos or graphics. Focus instead in low-cost workarounds like special promotions and social media campaigns that put you at the forefront immediately. Once the popular kids have moved onto a fresh fixation, you’ll be ready to move forward without skipping a beat.

Use existing tools

How can you get up to speed quickly without investing too much in permanent resources? The trick is to hijack existing opportunities and strategies for your own message. For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. But with a creative combination of existing GPS technology and mobile devices, they quickly jumped to the forefront of the “Internet of Things” craze by connecting their vehicles to crop planning practices.

Participate in the narrative

So you’ve identified a trend you want to capitalize on and commandeered existing tools to help sell your product. How else can you gain momentum? Social media is everywhere and doesn’t seem like a dying trend. However, it’s no panacea; simply posting “We’ve got a promotion on all seasonal products #inserttechfadhere” won’t bring obsessed customers to your doorstep. Take a minute to understand the mechanics of what pulls everyone away from work, friends, and family, and show participants you’re one of them. Is it competitive? Polarizing? Take a stand or pick a team and invite customers who are “on your side” to get a discount.

Merge the fad with your business model

With a little creative brainstorming, most business models can actually integrate their product or service with a passing trend. Chatbots have been shoring up the “deep learning” revolution, and clothing retailers have come up with a really creative way of employing them to drive sales. By simply providing their chatbots with a fashion tree, the bots can ask basic questions that whittle down clothing recommendations to those that align with customers’ tastes.

Address difficulties presented by the fad

What if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Remind customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.

Not sure how to integrate your business with the latest fads? We’re the experts on all things technology related, from the most recent to the ancient. As a small- to medium-sized business owner, getting the most value out of your technology investments is crucial to getting your foot in the door and working your way toward bigger profits. From machine learning to Pokémon GO, no question is too trivial — ask us today!

More money with less investment — that’s the dream, right? Counterintuitive as it may seem, flash-in-the-pan tech fads and trends may just be the way to achieve that. With the right tools, you can associate your SMB with popular new technologies. These are our five tips on how to cash in on things as silly and childish as Pokémon GO and as technical and trendy as the internet of things.

Get in early

One of the biggest indicators of your SMB’s success in monetizing a new trend is how early you get in. Fads, especially in the tech world, come and go in no time. Be careful investing in resources with a long-term commitment like new logos or graphics. Focus instead in low-cost workarounds like special promotions and social media campaigns that put you at the forefront immediately. Once the popular kids have moved onto a fresh fixation, you’ll be ready to move forward without skipping a beat.

Use existing tools

How can you get up to speed quickly without investing too much in permanent resources? The trick is to hijack existing opportunities and strategies for your own message. For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. But with a creative combination of existing GPS technology and mobile devices, they quickly jumped to the forefront of the “Internet of Things” craze by connecting their vehicles to crop planning practices.

Participate in the narrative

So you’ve identified a trend you want to capitalize on and commandeered existing tools to help sell your product. How else can you gain momentum? Social media is everywhere and doesn’t seem like a dying trend. However, it’s no panacea; simply posting “We’ve got a promotion on all seasonal products #inserttechfadhere” won’t bring obsessed customers to your doorstep. Take a minute to understand the mechanics of what pulls everyone away from work, friends, and family, and show participants you’re one of them. Is it competitive? Polarizing? Take a stand or pick a team and invite customers who are “on your side” to get a discount.

Merge the fad with your business model

With a little creative brainstorming, most business models can actually integrate their product or service with a passing trend. Chatbots have been shoring up the “deep learning” revolution, and clothing retailers have come up with a really creative way of employing them to drive sales. By simply providing their chatbots with a fashion tree, the bots can ask basic questions that whittle down clothing recommendations to those that align with customers’ tastes.

Address difficulties presented by the fad

What if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Remind customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.

Not sure how to integrate your business with the latest fads? We’re the experts on all things technology related, from the most recent to the ancient. As a small- to medium-sized business owner, getting the most value out of your technology investments is crucial to getting your foot in the door and working your way toward bigger profits. From machine learning to Pokémon GO, no question is too trivial — ask us today!

It’s one thing to collect your business’s data, but turning that information into insights that propel your organization toward growth is quite another. Analyzing your data can be daunting, but it shouldn’t get pushed to the bottom of your to-do list. Here are a few tricks you can use to make better forecasts.
Many businesses shy away from data analytics due to the perceived costs and resources required to get anything of value. However, even the most humble mom-and-pop stores and home-based entrepreneurs have access to a broad range of worthwhile information.

It doesn’t make sense to spend half your week mired in spreadsheets and charts if you’re not extracting information that helps increase revenue. Basic data analytics solutions from companies like Microsoft and Google offer solutions to streamline the collection and examination of company information. But with an array of different tools to choose from, what should you consider before investing in one?

How easy is it to use? There’s no point investing in a dashboard solution if you don’t understand the way the insights are presented. Analysis functions must be straightforward and user-friendly.

Are the results actionable? Great insights are worthless if applying them requires another staff member that you can’t afford. Test drive an analytics solution before investing to ensure that its insights are easy to understand and apply.

Does it save you time? If you’re already relying on data analysis for growth, your first priority should be boosting productivity. Look for solutions that will enable you to complete your current analytics tasks in less time.

Is it compatible with other apps? You need a solution that cuts down on manual data entry and doesn’t add steps to any existing processes. Make sure any analytics software you’re considering can integrate with your existing solutions before signing on the dotted line.

Whether your aim is to attract new customers, retain existing clients, expand your services, or decide on a new location, your data is an indispensable asset. It’s there in good times and bad times, just waiting for you to take a closer look.

If you’d like to learn more about adding value to your business with data analysis, or want to explore data analysis software options, get in touch with us today – we’ll be happy to recommend options based on your needs and requirements.

Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable. Here are some ways to add real value to your business by harnessing the power of data.

Many businesses shy away from data analytics due to the perceived costs and resources required to get anything of value. However, even the most humble mom-and-pop stores and home-based entrepreneurs have access to a broad range of worthwhile information.

It doesn’t make sense to spend half your week mired in spreadsheets and charts if you’re not extracting information that helps increase revenue. Basic data analytics solutions from companies like Microsoft and Google offer solutions to streamline the collection and examination of company information. But with an array of different tools to choose from, what should you consider before investing in one?

How easy is it to use? There’s no point investing in a dashboard solution if you don’t understand the way the insights are presented. Analysis functions must be straightforward and user-friendly.

Are the results actionable? Great insights are worthless if applying them requires another staff member that you can’t afford. Test drive an analytics solution before investing to ensure that its insights are easy to understand and apply.

Does it save you time? If you’re already relying on data analysis for growth, your first priority should be boosting productivity. Look for solutions that will enable you to complete your current analytics tasks in less time.

Is it compatible with other apps? You need a solution that cuts down on manual data entry and doesn’t add steps to any existing processes. Make sure any analytics software you’re considering can integrate with your existing solutions before signing on the dotted line.

Whether your aim is to attract new customers, retain existing clients, expand your services, or decide on a new location, your data is an indispensable asset. It’s there in good times and bad times, just waiting for you to take a closer look.

If you’d like to learn more about adding value to your business with data analysis, or want to explore data analysis software options, get in touch with us today – we’ll be happy to recommend options based on your needs and requirements.