Steve Thomas - IT Consultant

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

Alex and Grace are back to cover the biggest, boldest and baddest technology news. This week we are not recording on a Tuesday as it’s a regular week. Though we would add that Equity will be live on Thursday, when we record our Friday episode. So if you wanted to come hang, make sure that you are following the show on Twitter.

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So, a great way to start the week. We kid. Chat soon!

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Logistics in much of Southeast Asia is not only complicated, but also expensive. Deliveree wants to solve that problem with a platform that not only lets clients book trucks, but also uses algorithms to determine the best route based on location, trucking loads and even the weather. The company announced today that it has raised a $70 million Series C led by Gobi Partners and SPIL Ventures, with participation from returning investor Inspire Ventures. This brings the company’s total raised so far to $109 million since it was founded in 2015.

The high cost of logistics means consumers end up paying higher prices, said founder and CEO Tom Kim. “The way we see the market is that number one, the inefficiency in trucking and cargo shipping has driven up costs materially. Imagine you’re in California, Los Angeles, and buying a pair of Nike shoes. What portion of that sales cost is spent on logistics and transportation and warehousing? The answer is very well-documented. It’s about 8%. If you buy those same Nike shoes in China, the answer is about 15%. And if you buy the same Nike shoes in Indonesia, Thailand or the Philippines, the answer is going to be much closer to 25%, maybe upwards of 30%.”

The company says that in the past 24 months, it has grown its gross transaction value by 3.2x and will exceed $100 million this year. It currently has 500 employees, and 100,000 drivers on its platform.

Deliveree is currently available in Indonesia, the Philippines and Thailand. It focuses primarily on large trucks that move commercial goods or large items. Kim said that based on Google Analytics, it gets more searched than other logistics companies. These include Waresix, Go Box, Kargo Tech and Logisly in Indonesia; Mober, Inteluck and TheLorry in the Philippines; and Giztik, TheLorry and Ezyhaul in Thailand.

Kim added that the logistics war is especially heated in Indonesia, where many logistics startups, like Waresix, have received funding.

“It’s where a lot of startups and disruptive technology in the space is being built, and it’s definitely a very active market,” he told TechCrunch. “There are all these well-known players, like Waresix or even Kargo Tech. The Philippines and Thailand are also interesting and great markets, but there are less players in the logistics space, especially cargo, trucking and freight.”

One of the problems that Deliveree solves is inefficient use of trucks. For example, trucks deliver a load of goods, but then return empty to the warehouses. If it’s part of Deliveree’s system, however, companies can book it to ship goods on its way back. That makes better use of the money spent on fuel, time and dispatch teams.

“There are an awful lot of empty trucks driving around in Thailand, the Philippine and Indonesia, because everyone has their own corporate fleets,” said Kim. “They do one-way delivery and the truck drives back empty. It’s even that way for long-distance deliveries, when you’re sending goods from one warehouse to some kind of facility in an other city. The same thing happens—you send the truck full one way and it comes back, sometimes hundreds of kilometers, empty.”

Deliveree solves these problems with a dynamic marketplace, that Kim says currently has tens of thousands of customers and vendors, including a combination of independent drivers and trucking companies. The marketplace’s technology, combined with its volume, can identify customers both ways on a truck’s journey so it rarely travels empty. The marketplace aggregates demand and determines optimal routes so trucks remain full. Kim said that before Deliveree came along, a 40% to 50% utilization rate was considered above average. With Deliveree’s marketplace, however, trucks can achieve up to a 80% utilization rate, thanks to Deliveree’s internally-generated data set, which is has been working on for five years.

“Even though it’s far from perfect, it gets smarter everyday because we do thousands of bookings every day, and it can make more accurate forecasts about the duration of the booking, the day of the week, the time of the day, even the weather. These are all things that have drastic impact on durations,” Kim said.

This also means warehouse has shorter waiting queues, because Deliveree’s algorithms can predict what loading and waiting times will be.

Most companies have their own fleets, which means hiring dispatch teams, admin teams, security teams, parking lots and security guards. This is still the prominent way it’s done, said Kim, and means a lot of overhead for companies. Kim said his argument when pitching Deliveree to companies is that they can de-leverage their balance sheets and book trucks on an asset-light basis like. That means they only pay for trucks when they need them. When the pandemic happened, revenue for many companies went down, and Kim said that led to more adoption of Deliveree as they tried to increase revenue. This increased adoption of Deliveree, as more companies tried to find ways to save money, to convert their fixed costs to variable costs.

Deliveree monetizes by charging a fee to the customer and splitting it with the carriers. Deliveree’s standard ratio is 80% to the independent trucker or trucking company, and a 20% commission for the company.

In a prepared statement, Gobi Partners managing director Kay Mok said, “Post-pandemic, we are moving into an inflationary environment plagued by supply chain issues. Deliveree has built the best tech platform for customers and this will enable them to optimize and lower total cost of operation for the logistics and shipping company.”

Hello from America, where we are digesting some pretty big news. Given the portent and weight of what’s going on today, it may feel a bit weird to sit down and read about billions of dollars of someone else’s money. But this is a technology startup and financial news site. So, to work. Just know that our hearts are where yours are.

Zendesk agreed to sell itself to an investor collective for $10.2 billion earlier today. An 11-figure sale of any company is notable, but in the case of Zendesk, it’s not for the reasons you might initially expect.


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You see, Zendesk turned down a $17 billion offer earlier this year. TechCrunch at the time somewhat agreed with that choice given its then-relatively low implied revenue multiple. Fast-forward a bit more than a quarter and, under pressure from a falling stock price, Zendesk is out the door for far less than it could have accepted earlier in 2022. Our first-read analysis was that the news was bad for the more than 1,000 unicorns chewing their cud on the private market, waiting for the IPO window to reopen and market valuations for software companies to rebound.

But what portion of the unicorn horde is actually ready to go public? Not a big one. And of those that aren’t, you know, ready to go public, what portion of those unicorns are really worth their paper price? That’s our homework for today. Follow along for some relaxed Friday math-based theorizing.

10, 100, 1000

Data from Bessemer growth-stage investor Mary D’Onofrio indicates that unicorns that have reached the $100 million annual recurring revenue (ARR) mark are rare. About one in every six unicorns has reached the revenue threshold, which means that a mere 17% of unicorns could defend a $1 billion price tag at a 10x multiple.

In some sense, these are the real unicorns, as they have reached IPO scale and are still growing. They will be able to go public at some point, likely for $1 billion or more.

But that fact leaves five out of every six unicorns in doubt. How many of those are worth $1 billion? Not very many. How can we say that with confidence? The following, via Altimeter’s Jamin Ball:

Florence Healthcare, which creates software that connects clinical trial sites, sponsors and contract research organizations, announced today that it has raised a $27 million Series C-1 led by Insight Partners. Insight Partners is known for its ScaleUp program that helps its portfolio companies grow rapidly.

Florence Healthcare, which has now raised $114.1 million to date, which use its latest capital infusion to double the output of clinical trials by enabling remote access. It plans to hire, work on its products and increase connections between 10,000 clinical trial sites and sponsors.

The company has two main products. Its eBinders simplify operations for clinical researchers with a digital document workflow that includes regulatory compliance and remote connectivity. Its SiteLink platform, meanwhile, links sites, sponsors and contract research organizations. The company said SiteLink powers 4 million remote research activities every month.

Digitizing research operations can help clinical trials to happen closer to underrepresented patients who can’t travel to major academic medical centers, the company says. Florence Healthcare claims that its software now equips research sites within 25 miles of 80% of the U.S. population.

Caring for a family member is not only hard work, but expensive, too. Many family caregivers miss work (or stop working) and pay for medical expenses out of pocket. Aidaly was created to help them find sources for compensation and financial aid.

The company, which is coming out of stealth mode, announced that it has raised $8.5 million in funding led by Alexis Ohanian’s Seven Seven Six, with participation from Lightspeed Venture Partners, Operator Partners, Precursor Ventures, Primetime Partners, Scribble, Shrug, Polymath and TVC. Founders and executives from companies like Twitter, Facebook, SoulCycle, Flatiron Health, Mainstreet, OnDeck and Commsor also participated.

The funding will be used to expand into new markets across the United States. Aidaly is currently active in the Miami-Dade area.

Aidaly points toward statistics showing that there are 53 million unpaid family caregivers in the United States, with almost eight in 10 reporting routine out-of-pocket expenses averaging $7,242 per year. The fact that many employers only offer minimal medical and family leave compounds the problem, since caregivers often have to chose between having a full-time job or looking after their family member.

Medicare and Medicaid dollars cover some services, but they can be difficult to apply for. Aidaly’s role is making access to state and private benefits easier, along with services like financial planning, mental health support and caregivers training. The platform also helps users manage paperwork, and the company says it can help identify if someone is eligible for benefits in less than 15 minutes. This is especially important because it means caregivers might discover financial sources they were previously unaware of.

Aidaly founder and CEO Maggie Norris has her own experience with the challenges facing caregivers and their families. “I am extremely fortunate to have two dads and was able to care for them both in their battles with cancer,” she told TechCrunch. “The experience of that parent-child role reversal gave me much more empathy and gratitude for life and for family.”

“It also opened my eyes to the lack of resources available to family caregivers and the miscalculation of their role in the greater healthcare system, which is a great loss to society,” she added. “Aidaly was founded with the mission to enable families to provide long-term care to the people they love through providing compensation and financial services. Early users have already seen a 160% increase in their ability to recover from financial shocks, such as a sudden change in health or employment.”

Aidaly supports people who provide on average 15 to 25 hours of care per week. About 80% of them are family members and the rest are non-relatives. In order to take advantage of Aidaly’s offerings, caregivers first supply identification like a driver’s license. Aidaly verifies their identity, validates their insurance and runs a background check in under five minutes.

Then Aidaly scans a database of hundreds of programs and benefits to maximize caregivers’ payouts. Just a few examples include Medicaid Managed Care Programs, Medicaid Waivers and Programs, Participant-Direction/Self-Direction programs and Non-Medicaid Home Care and HCBS programs.

Norris said that the biggest payers are federal and state health plans. “Competitive Medicare Advantage plans turn to Aidaly to offer innovative family caregiver compensation programs. Now more than ever, members want the freedom to live and receive care in their homes, surrounded by people they choose.”

She added, “The reality is that if you follow the money it all flows from the same sources,” Norris added. “There are thousands of disparate programs, benefits and credits with unique systems and processes to achieve the same outcome. Aidaly’s goal is to replace them all. One radically simple solution for enabling patient-directed and family-provided care.”

In a statement to TechCrunch, Ohanian said, “There’s a massive need: countless caregivers doing invaluable work that’s not getting recognized without Aidaly. Anytime a founder is solving such a massive and valuable problem—that’s a business I’m leaning into.”

Based in Vietnam, Anfin wants to turn more people into stock investors with features like fractional trading and in-app communities. The Y Combinator alum announced today it has raised a $4.8 million Series A led by angel investor Clement Benoit, the founder of Stuart and Not So Dark, and Y Combinator. Participants in the round also included Rebel VC, Kharis Capital, Newman Capital, First Check Ventures, Micro Ventures, Springcamp and AngelHub.

The funding will be used on Anfin’s product development, especially its social investment features, including one that lets users host and join live audio rooms. The app’s proprietary stock trading platform includes stock profiling and risk assessment. It also plans to offer more financial asset classes, in addition to its current 300 stocks and nine ETFs.

Its fractional trading features lets users starting investing with as little as 10,000 VND (or about 40 U.S. cents), giving them access to stocks they might otherwise not be able to afford. Like other investment apps aimed at Gen Z and millennial users (90% of Anfin’s users are 18 to 35 years old), Anfin has educational content about stock market fundamentals.

Anfin founders Hiep Nguyen, Phuoc Tran, Chi Pham and Michael Do

Anfin founders Hiep Nguyen, Phuoc Tran, Chi Pham and Michael Do

Anfin was launched in October 2021 by Hiep Nguyen, Phuoc Tran, Chi Pham and Michael Do. Its founders say it has been downloaded more than a million times since then, driven in part by increased interest in mobile banking and online investments during the COVID-19 pandemic. It now has 100,000 funded accounts and deposits have reached up to $5 million and $10 million in total transaction value.

The startup is the latest investment app in Southeast Asia to get venture capital funding. Other examples include Pintu, Pluang, Bibit, Ajaib and Syfe.

Do told TechCrunch that Anfin’s founders got interested in a stock trading app “by observing the disconnect from the increasing demand of stocks as an asset class with the increasing cost of investing in the stock market. Specifically, Vietnam changed its trading lot size from 10 shares to 100 shares, which meant blue chip stocks cost $400 to $600 for one full lot.”

As a result, Anfin’s founders saw an opportunity to lower the cost of investing by offering fractional shares and becoming a liquidity provider, or charging a spread for instant settlement. Do added that fractional trading is Anfin’s most popular features, with average transaction values of $20.

One factor in Anfin’s favor is the Vietnamese government’s goal of increasing the amount of people who invest in stocks from 3% in 2021 to 5% in 2025, and 10% in 2030.

Anfin’s social investment product allows users to communicate with one another. It also includes a newsfeed ranking algorithm and the use of a “bull and bear”-like system that identifies and features top traders on the app, Do said.

“Building this feature directly in the app reinforces trust as the investment profile features metrics that highlight an investor’s track record and risk level,” Do said. Eventually, the app will also include influencer-driven incentives (Do said the team prefers the term social investing over copy trading).

Anfin monetizes through trading commissions. Do said the app does not believe in payment for order flow (PFOF) or selling its user data. Instead, it integrates directly with brokerage partners and order for its users through Vietnam’s regulated exchanges. It also has a subscription feature called Anfin VIP that gives the startup a source of recurring revenue.

In a prepared statement, Benoit said, “Democratizing access to stock trading with a social layer through a simple and friendly product is definitely the answer to a large untapped market in Asia. I have no doubt that this Series A funding will allow Anfin to scale beyond Vietnam and become a reference in social trading.”

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

Alex and Grace are back to cover the biggest, boldest and baddest technology news. This is our Monday show, coming to you this week on a Tuesday as, hey, yesterday was a holiday for many American workers, in honor of Juneteenth. So, we’re doing our weekly kickoff one day later than usual. Here’s what we got into:

That’s our show! We’re back tomorrow and Friday!

Equity drops every Monday at 7 a.m. PDT and Wednesday and Friday at 6 a.m. PDT, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.

It’s been a tough few years for Omio, the Berlin-based travel search and booking platform that saw 98% of its revenues evaporate overnight when COVID-19 hit Europe back in Spring 2020. But the company kept on trucking and has found some light at the end of the tunnel: Today it’s reporting revenues which have rebounded to more than double pre-pandemic levels. It’s also announcing close of an $80M Series E.

The E round includes backing from some new investors including Lazard Asset Management and Stack Capital Group. Existing investors reupping their support for the almost decade-old business include NEA, Temasek, and funds managed by Goldman Sachs Asset Management, amongst others.

It’s Omio’s first funding since a $100M convertible note it took in just under two years ago to see it through the first waves of the coronavirus crisis. In all, it’s raised around $480M since being founded back in 2013.

The new funding will be put towards reviving global expansion activities that have necessarily had to take a bit of a backseat during the pandemic — including through M&A; and by doing more with its transportation data and inventory by scaling its partnerships (existing collaborations include tie-ups with Kayak, Huawei and LNER (London North Eastern Railway), among others. Investment for hiring and product dev is also planned.

“When COVID-19 hit we paused this global expansion strategy so that’s now back on track,” founder and CEO, Naren Shaam tells TechCrunch. “But with a slightly different twist — and the twist is basically we’re very much focused on our learnings and our scars we gained during COVID-19. So we’re going about it in a much more disciplined fashion.”

That means the preference will typically be ‘build vs buy’, he says — but with the possibility of strategic acquisitions for selective technology and/or inventory to support further global scaling.

As it stands, Europe remains Omio’s biggest market — but Shaam says demand in the US, where Omio had launched just prior to the pandemic, has “bounced back” so he sounds bullish again on growth prospects over the pond.

The travel startup is not disclosing a valuation for its business at the latest raise but that’s essentially a point of principle for Shaam, who bats away the question with a laugh. “We don’t comment on valuation ever,” he says, adding: “Let’s just say I’m building a business for the long term so I’ve never really focused on that.” (Albeit it sounds like it’s fair to say the August 2020 raise was a down valuation, and the E round is back up.)

Having a long term mindset amid such a shock crisis for the primary industry your business is built to serve has probably been essential to getting Omio through the worst moments of the past two years — as well as setting it up for whatever problems might lie or lurk ahead. More pandemic-shaped tunnels remain possible, of course, given the COVID-19 virus continues to evolve.

One knock-on effect of the crisis has been to force startups in affected industries to tightly focus on managing and shrinking their costs. Omio is no exception — which is why a slightly more modestly sized raise now is all it needs to stay on track now, per Shaam. (We’re also told the Series E raise should last it two to three years.)

“COVID-19 impacted us heavily. We had to focus on costs. And we really kept a very lean business coming out of COVID-19,” he says, describing himself as “very happy and humble” that business “survived” — before immediately qualifying the remark with: “And not just survived; but we’ve managed to come back so strong that we’re doing now 2x the revenues of 2019.”

“The travel industry as a whole has not yet bounced back to 2x of 2019,” he also emphasizes. “We’re significantly more efficient — the path to profitability is a lot closer so that just tells us we don’t need to continue to raise large amounts of capital and I’d rather be independent of that as fast as possible. So it’s very much a decision around where the business is today, rather than the need to just keep larger rounds going.”

How close is profitability for Omio? Shaam characterizes the key milestone as now looming on the horizon — saying: “We very clearly see [it] in the near term.”

“Overall it’s also a function of how efficient the business is,” he adds. “We’re getting more efficient with scale and as we grow we’re getting even more efficient — which is almost a little counter intuitive because when you grow very fast you lose some efficiency and you have to catch up.”

Asked what’s further down the tracks — and whether Omio is planning for an IPO — Shaam dubs it “a little premature” for such plans, while signalling that it’s where he hopes to end up in the not too distant future. (“The company is more ready to be — hopefully — a public company some day soon,” is how he frames it.)

That said, he also points to the current state of public markets, with tech stocks continuing to take a battering, as obviously putting the brakes on moving anything forward on that front at present.

“We’ve created the discipline internally from an operational perspective — our operating leverage has grown tremendously,” he also tells us. “We’re significantly more profitable on a contribution margin basis. Our Opex is low. Both businesses, Omio and Rome2Rio which we acquired, are out-performing any internal projections we had by significant levels. So, for now, we’ll just keep — as we anyway do — financial closing on a quarterly basis with IFRS [international financial reporting standards] etc. So we’ve got — let’s say — many of the tools that’s necessary, if not all, of a public company and we’ll just keep an eye on the markets.”

Omio operates in a space with no shortage of competitors for travellers’ attention but its platform stands out by merit of being multimodal — which is to say it can span multiple transport types, from buses and trains to flights and ferries (with price comparison baked in) — making it a more comprehensive option for travel planning vs (just) consulting train or flight booking sites.

That said, journeys don’t have to be complex, multi-legged affairs; Omio can sell you a ticket just to get from destination town A to B (or for an airport transfer), using just the one mode of transport too. But there’s no doubt the core platform excels off the road less travelled — as it’s focused on building out its inventory broadly, rather than concentrating effort around major hubs. Which means that as the pandemic has shaken out into a longer tail of behavioral impacts — changing how, where and even when and how people are travelling — its business looks well placed to adapt to and serve that changing demand.

This includes being able to respond to growing concern around climate goals — and the need to shrink the travel sector’s emissions — given Omio’s early focus (when it was called GoEuro) on train travel which remains a far more sustainable choice than flying, for example; as well as the years of work it put in getting state rail companies on board with its booking platform. (A recent addition is Portugal’s state-owned railway company, Comboios de Portugal — with Omio becoming the first third-party booking platform to sell its tickets.)

“There’s some fundamental underlying shifts in travel consumer behavior that has played to our advantage,” argues Shaam. “When COVID-19 hit we focused on those as a bet — and invested in those — which was more ground transport, more app-driven bookings (vs kiosks)… more focused on our core strength, which is non-hub travel; smaller towns — so that became, during COVID-19, ‘work from anywhere’, go to less crowded places — and now it’s more like where people travel; I won’t say ‘long tail’ but definitely not to crowded hubs only.

“And all of those destinations need access to ground transport — and those customers are booking on mobile — so these kind of underlying shifts are very, very strong and we’ve managed to capture a lot of that… So hopefully we’ve taken a good amount of market share given where revenue is relative to the industry as a whole.”

Asked about the hardest moment he’s faced as a founder since the pandemic hit, Shaam points back to the revenue-crushing impact of the first wave of COVID-19 hitting Europe in late March/early April 2020 when Omio saw 98% of its revenues dry up. “And I wasn’t sure how to make head nor tail out of it, whether we were going to survive or not at the time — so that was a hard moment, followed immediately by furloughs, restructuring… so it was just one [hard moment] after another.”

But he also describes a second hard moment that’s been sustained over these years, as a result of the uneven impact of COVID-19 — and which he says he found even harder to navigate. Even if, ultimately, the company that’s emerged from the pandemic, with all its COVID-19-related scars, is necessarily a stronger, leaner and more mission-committed business.

“There were specific industries that were totally grounded… and other industries that were seeing their best days ever. And that was much harder, as a CEO of one of those companies, to navigate through,” he says. “Labor markets are fluid and the [people] who believed in the business have stayed — and it’s very good for me because it shows that they believe in the business and I’m very grateful for that.”

The Wall Street Journal recently reported that Klarna, a European buy-now-pay-later (BNPL) provider, is considering raising capital at a valuation of around $15 billion. The new figure is both a dramatic decline from Klarna’s mid-2021 valuation of more than $45 billion, and the $30 billion figure it was reported to be targeting earlier this year.


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Klarna is not alone in losing value in recent quarters. Since its June 2021 fundraise, the value of fintech companies has fallen sharply. And, the European consumer point-of-sale lender has also seen a drop in the value of its best-known public comp, American BNPL player, Affirm.

But given what’s going on in the BNPL sector, Klarna’s predicament is no surprise — besides the general drop in tech companies’ worth, consumer electronics and computing giant Apple recently said it would launch a BNPL product, which also hurt Affirm’s stock.

The impact of the repricing of BNPL companies goes beyond merely Affirm and Klarna. A host of BNPL-focused startups that raised capital during the 2021 venture capital peak are also digesting a dramatically different fundraising, and valuation, landscape. Klarna is simply the biggest, best-known, and most valuable private company caught in the mix.

Because we have its Q1 results from last month, we can interrogate its possible new valuation in comparative terms with Affirm to see how the companies stack up. When Klarna was reported to target a $30 billion valuation for its new funding round, this column dug into its results against Affirm’s. Let’s run the math again, this time using new Klarna data and a dramatically changed price.

Klarna’s Q1 2022

When Klarna reported its first-quarter results, headlines focused on the fact that it was cutting 10% of its staff. The company said that while it was “still seeing strong growth across the business,” it was “time to consolidate and capitalize on the strong foundations [it had] established.”

Looking at the company’s numbers, it’s not hard to see why Klarna decided it needed to trim expenses. Observe:

Despite being one of the countries in Europe with the most hours of sunshine, Spain has extremely low levels of household solar installations. Madrid-based Samara, a startup founded in May this year — which is launching a service in its home market today — wants to change that, spotting what it believes is a major opportunity to accelerate the market’s transition to renewable energy.

The startup has just closed €2 million in pre-seed funding to develop technology to simplify the process for households of installing solar energy systems, batteries and EV chargers, as well as developing digital tools for householders to manage their usage. The round is led by European and LatAm VC firm, Seaya, and Pelion Green Future, an investment holding focused on clean energy and climate tech.

Samara’s approach looks similar to Berlin-based Zolar, which offers an online configurator to help householders choose a photovoltaic system to buy or rent and other digital energy products, as well as connecting them with a network of local installers to carry out the work.

“We want to really simplify adoption of solar by customers,” says Samara co-founder, Iván Cabezuela. “That means simplifying the experience using software and technology to create easier customer proposals, easier projects — like customers can see where the panels will fit at their home with 3D design, and see what their savings would be, and things like that.”

This will include building an installer management app for the third party installers Samara intends its platform to work with.

Samara’s other co-founder, Manel Pujol, points to how much more mature Germany’s solar household market is compared to Spain — but he says they’re hopeful their home market can catch up and capitalize on all the plentiful Spanish sunshine.

“In Spain there is a massive gap between the penetration you would expect from a country like Spain and some other countries in Europe,” he tells TechCrunch, citing figures from last year when there were only around 70,000 solar installations completed in the country vs some 1.5 million in Germany. (For a little more context, Spain has around 6M households in total.)

“It actually means that 99.6% of the market is still untapped,” adds Cabezuela.

Samara’s co-founders say the reason for Spain lagging on household solar installation boils down to a lack of a supportive legal framework — with, until 2020, no clear regulation allowing householders to sell excess energy produced by solar panels back to the grid, for example. Additionally, distribution and transportation taxes were actually applied to solar energy generated by households — creating a disincentive to adopt clean energy by further undermining unit economics.

Regulatory barriers essentially meant Spain’s domestic solar market was capped until very recently. And that historical underdevelopment means the market has a relative lack of solar installation companies focused on the residential sector — with only around 1,000 such small businesses at this point.

However Samara’s co-founders argue that’s another key piece of the opportunity they have in front of them now. 

“The way the actual process [of delivering residential solar] is done has a lot of room for improvement,” argues Pujol. “From how you simulate the production at the home, the software that you use, how you do these estimates, how you present that information to the customer and how you capture them essentially with that information. But it also has to do, longer term, with what is the technology you build to manage this energy ecosystem in the home of the customer?

“Because we’re moving from a world where energy was delivered to you through a cable and there was no management at all to a world where you’re suddenly going to have production, you’re going to have storage, you’re going to have a car that you will need to charge. You will most likely electrify your heating — which is, in many cases two-thirds of the energy consumption of your place. So there’s a big electrifiction component happening at the residential level and there’s no clear way to manage that properly. So we want to also — as we advance — build the tech to do that.”

That said, if the startup is to scale it will need the residential installer sector to grow with it — as well as get comfortable adopting the digital tools they’re building. Which means that expanding the network and skills of installers is a core piece of Samara’s mission.

“We see a huge opportunity of creating high quality green energy jobs,” says Cabezuela. “Spain is going to see over 350,000 new green energy jobs being created by 2030 so we see a great opportunity for hiring, training and developing — a lot of people are creating that opportunity so when you look at Spain we think it’s a market that can actually become the reference player when it comes to solar and [re-skilling]. It’s already quite advanced in certain aspects.”

Wider regional moves are also driving the creation of green jobs. The EU’s ‘Green Deal‘ investment strategy, for example — which aims to make the bloc ‘climate neutral’ by 2050, via a plan to attract a trillion euros worth of public and private investment over the next decade to accelerate Europe’s green transition — includes a focus on training and upskilling to future proof jobs which means that Member States like Spain are in line for sustained EU support to transform their industries and economies through the development of green jobs. 

Another barrier is the pure cost for householders of installing solar — although with more supportive regulation the unit economics have at least improved. Per Samara, the cost of installing (just) a solar system may be in the region of €7k — but they say typical savings are 50%-70% of the electricity bill.

Installing a battery — which allows storage of energy generated by the householder’s solar system (i.e. allowing them to consume more of their own freely generated clean energy, so potentially save more on their energy costs) — is around €4k. While an EV charger can be included as part of the service offered by Samara for about €1.5k.

Another characteristic of the Spanish market that could present a barrier to scaling residential solar is the fact that much housing consists of flats in apartment blocks — where householders may have no direct access to the roof. Here, though, the startup reckons this offers an additional opportunity for the smart digital management software it’s building.

“That’s the third piece of regulation which has happened in the last two years which has been really encouraging and exciting to us. So basically energy communities and energy storing regulation are now regulated in Spain,” explains Cabezuela. “Spain has quite a modern regulation when it comes to energy communities so it means you can install solar panels in any roof in any building and supply any energy user that is 500 meters away from that installation — so that means that in community buildings you can do a common installations which is using a common roof and distribute that energy to the neighbours. And even people who live in buildings nearby.”

“We think it’s also a really exciting opportunity to bring technology to how people share their energy,” he adds.

Samara’s co-founders started their careers working in investment banking but also bring plenty of experience scaling and operating high-growth tech companies — with Cabezuela being ex-Amazon, ex-Uber Eats and also the former country manager of clean energy startup, Bulb in Spain, while Pujol is a former country manager of Uber Eats and was also a general manager for French health insurance startup, Alan.

While Uber-branded quick commerce may seem a far cry from helping drive a clean energy transition, Pujol points to one common thread.

“They do have one point in common which is very important for us and was a big part of the [decision to co-found Samara] — which is how you build a supply in a supply constrained market? Both Iván and myself during the Uber Eats time and also for myself when I was at Uber we saw what it takes to build supply and use technology to do that and to make it very efficient. And we saw an opportunity here as well to do that.”

Despite being one of the countries in Europe with the most hours of sunshine, Spain has extremely low levels of household solar installations. Madrid-based Samara, a startup founded in May this year — which is launching a service in its home market today — wants to change that, spotting what it believes is a major opportunity to accelerate the market’s transition to renewable energy.

The startup has just closed €2 million in pre-seed funding to develop technology to simplify the process for households of installing solar energy systems, batteries and EV chargers, as well as developing digital tools for householders to manage their usage. The round is led by European and LatAm VC firm, Seaya, and Pelion Green Future, an investment holding focused on clean energy and climate tech.

Samara’s approach looks similar to Berlin-based Zolar, which offers an online configurator to help householders choose a photovoltaic system to buy or rent and other digital energy products, as well as connecting them with a network of local installers to carry out the work.

“We want to really simplify adoption of solar by customers,” says Samara co-founder, Iván Cabezuela. “That means simplifying the experience using software and technology to create easier customer proposals, easier projects — like customers can see where the panels will fit at their home with 3D design, and see what their savings would be, and things like that.”

This will include building an installer management app for the third party installers Samara intends its platform to work with.

Samara’s other co-founder, Manel Pujol, points to how much more mature Germany’s solar household market is compared to Spain — but he says they’re hopeful their home market can catch up and capitalize on all the plentiful Spanish sunshine.

“In Spain there is a massive gap between the penetration you would expect from a country like Spain and some other countries in Europe,” he tells TechCrunch, citing figures from last year when there were only around 70,000 solar installations completed in the country vs some 1.5 million in Germany. (For a little more context, Spain has around 6M households in total.)

“It actually means that 99.6% of the market is still untapped,” adds Cabezuela.

Samara’s co-founders say the reason for Spain lagging on household solar installation boils down to a lack of a supportive legal framework — with, until 2020, no clear regulation allowing householders to sell excess energy produced by solar panels back to the grid, for example. Additionally, distribution and transportation taxes were actually applied to solar energy generated by households — creating a disincentive to adopt clean energy by further undermining unit economics.

Regulatory barriers essentially meant Spain’s domestic solar market was capped until very recently. And that historical underdevelopment means the market has a relative lack of solar installation companies focused on the residential sector — with only around 1,000 such small businesses at this point.

However Samara’s co-founders argue that’s another key piece of the opportunity they have in front of them now. 

“The way the actual process [of delivering residential solar] is done has a lot of room for improvement,” argues Pujol. “From how you simulate the production at the home, the software that you use, how you do these estimates, how you present that information to the customer and how you capture them essentially with that information. But it also has to do, longer term, with what is the technology you build to manage this energy ecosystem in the home of the customer?

“Because we’re moving from a world where energy was delivered to you through a cable and there was no management at all to a world where you’re suddenly going to have production, you’re going to have storage, you’re going to have a car that you will need to charge. You will most likely electrify your heating — which is, in many cases two-thirds of the energy consumption of your place. So there’s a big electrifiction component happening at the residential level and there’s no clear way to manage that properly. So we want to also — as we advance — build the tech to do that.”

That said, if the startup is to scale it will need the residential installer sector to grow with it — as well as get comfortable adopting the digital tools they’re building. Which means that expanding the network and skills of installers is a core piece of Samara’s mission.

“We see a huge opportunity of creating high quality green energy jobs,” says Cabezuela. “Spain is going to see over 350,000 new green energy jobs being created by 2030 so we see a great opportunity for hiring, training and developing — a lot of people are creating that opportunity so when you look at Spain we think it’s a market that can actually become the reference player when it comes to solar and [re-skilling]. It’s already quite advanced in certain aspects.”

Wider regional moves are also driving the creation of green jobs. The EU’s ‘Green Deal‘ investment strategy, for example — which aims to make the bloc ‘climate neutral’ by 2050, via a plan to attract a trillion euros worth of public and private investment over the next decade to accelerate Europe’s green transition — includes a focus on training and upskilling to future proof jobs which means that Member States like Spain are in line for sustained EU support to transform their industries and economies through the development of green jobs. 

Another barrier is the pure cost for householders of installing solar — although with more supportive regulation the unit economics have at least improved. Per Samara, the cost of installing (just) a solar system may be in the region of €7k — but they say typical savings are 50%-70% of the electricity bill.

Installing a battery — which allows storage of energy generated by the householder’s solar system (i.e. allowing them to consume more of their own freely generated clean energy, so potentially save more on their energy costs) — is around €4k. While an EV charger can be included as part of the service offered by Samara for about €1.5k.

Another characteristic of the Spanish market that could present a barrier to scaling residential solar is the fact that much housing consists of flats in apartment blocks — where householders may have no direct access to the roof. Here, though, the startup reckons this offers an additional opportunity for the smart digital management software it’s building.

“That’s the third piece of regulation which has happened in the last two years which has been really encouraging and exciting to us. So basically energy communities and energy storing regulation are now regulated in Spain,” explains Cabezuela. “Spain has quite a modern regulation when it comes to energy communities so it means you can install solar panels in any roof in any building and supply any energy user that is 500 meters away from that installation — so that means that in community buildings you can do a common installations which is using a common roof and distribute that energy to the neighbours. And even people who live in buildings nearby.”

“We think it’s also a really exciting opportunity to bring technology to how people share their energy,” he adds.

Samara’s co-founders started their careers working in investment banking but also bring plenty of experience scaling and operating high-growth tech companies — with Cabezuela being ex-Amazon, ex-Uber Eats and also the former country manager of clean energy startup, Bulb in Spain, while Pujol is a former country manager of Uber Eats and was also a general manager for French health insurance startup, Alan.

While Uber-branded quick commerce may seem a far cry from helping drive a clean energy transition, Pujol points to one common thread.

“They do have one point in common which is very important for us and was a big part of the [decision to co-found Samara] — which is how you build a supply in a supply constrained market? Both Iván and myself during the Uber Eats time and also for myself when I was at Uber we saw what it takes to build supply and use technology to do that and to make it very efficient. And we saw an opportunity here as well to do that.”

Earlier this month, The Exchange took a look at quieter companies that have been growing consistently before, during, and after the 2021 venture capital peak. The startups and unicorns that didn’t raise at 50x or 100x ARR last year may be the companies most ready to kick open the IPO window at some point in the future.

Quite a number of you were enthused by the coverage of less-flashy private tech companies, so we’re taking another look at this startup cohort this morning.


The Exchange explores startups, markets and money.

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To further our conversation, I spoke with Derek Ting, the CEO of TextNow, which crossed $100 million in annual revenue — not merely in run-rate fashion — and has a very interesting venture capital history. We’ll also go over how to open the IPO window when the market stops falling by full percentage points every day.

Turning the clock back, you may recall that this column once had a regular series of posts looking at private companies that had reached the $100 million ARR threshold. We got bored of the topic after a number of cycles, as it turned out that most former startups that reached nine figures of revenue wound up looking and sounding rather like one another.

At the time, we meant that as a 99% compliment and 1% diss. Today, it feels more like an utter accolade. Let’s talk about it.

What’s TextNow and how’s it doing?

TextNow is a consumer phone and text service that offers a zero-cost service with advertising and various tiers that do not include ads. TechCrunch first covered the company back in 2011, when it raised around $1 million. The company has now raised around $1.5 million in total — that is not a typo; we did not mean to type billion.

The Exchange last mentioned TextNow last year when it reached a $100 million annual run-rate. Per the company, it closed out 2020 with $62 million in total revenue and $103 million in 2021. That puts TextNow on a far above the $100 million run-rate mark today, and as it has hired a CFO, is an IPO candidate as soon as the market welcomes such transactions again.

How did TextNow not need to raise several hundred million dollars?

We wanted to learn how TextNow had done what seems nearly impossible for most venture-backed companies — grow to public-market scale without the need to raise and spend tectonic sums of money. Per Ting, the answer is somewhat pedestrian. He said that TextNow focused on unit economics ahead of scaling, adding that the more that the company grew, the less it needed external capital.