Thanks to a plethora of consistent leaks, we have a good idea of what colors to expect the iPhone 16 Pro and iPhone 16 Pro Max to ship in, with multiple sources pointing to white or silver, rose, black, and gray (which might be marketed as Natural Titanium). And now, not only have these shades been mentioned again, but three of them have been pictured.
Leaker Sonny Dickson (via 9to5Mac) has shared a photo of what looks to be three iPhone 16 Pro Max dummy units, and they show a white shade, a black shade, and a color that’s quite similar to the iPhone 15 Pro Max’s Natural Titanium.
That similarity suggests it will carry the Natural Titanium name again, though it appears slightly darker here, and the black color is significantly darker than last year’s Black Titanium. The white, meanwhile is, well, white. But it’s very much white rather than silver.
Sadly, there’s no sign of the rumored rose color here, which is arguably the most interesting of the rumored shades, both because it’s likely to be a bit more colorful, and is the only option that doesn't already exist in some form for the iPhone 15 Pro Max.
Its absence here also adds to the possibility that rose won’t be offered after all, but Apple sells the iPhone 15 Pro Max in four shades, and we’d expect to see four colors offered again for the iPhone 16 Pro Max, so if not rose then something else.
The same shades for the Pro
In any case, it’s worth noting that Apple typically sells the Pro and Pro Max in the same colors, so we’d expect all of the same shades to be offered on the iPhone 16 Pro as well.
With the possible exception of rose, it’s not the most inspiring selection, but it’s in line with the understated color choices Apple tends to use for its Pro phones. If you want bolder shades, then you’ll likely have to go for the iPhone 16 or iPhone 16 Plus, which recently leaked in five colors.
We should find out exactly what the iPhone 16 colors will be soon though, as these upcoming phones are likely to land in September.
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iPhone 16 Pro Max: latest news, rumors and everything we know so far
The iPhone 16 Pro and iPhone 16 Pro Max are sure to be more powerful than their predecessors, but they might also support higher data speeds, if a recent leak is to be believed.
According to a report in DigiTimes (via MacRumors), the iPhone 16 Pro and iPhone 16 Pro Max will both support Wi-Fi 7, which would be an upgrade on the Wi-Fi 6E support of the iPhone 15 Pro and iPhone 15 Pro Max.
Wi-Fi 7 can be dramatically faster than Wi-Fi 6E, with theoretical speeds of over 40Gbps – which is four times faster than what you can get with Wi-Fi 6E. And it’s not just faster, it also offers lower latency and greater reliability, for an all-round smoother experience, which should be especially beneficial for online gaming and downloading massive files.
As ever, we’d take this rumor with a pinch of salt, but this isn’t the first we’ve heard of Wi-Fi 7 support, as back in October, Jeff Pu – an analyst with Haitong International Securities – made the same claim. Pu has a reasonable track record, and while that was very early for iPhone 16 leaks, hearing the same spec again now suggests that this tip might well be accurate.
Just one part of the chain
The iPhone 15 Pro (Image credit: Future | Alex Walker-Todd)
Of course, to make use of Wi-Fi 7, your phone also needs to be connected to a router that supports it, and most don’t yet. On top of that, if you’re not on a very high-speed internet plan, then you also won’t be able to get the most out of it.
So, for most people, the addition of Wi-Fi 7 will probably be more future-proofing the iPhone 16 Pro and Pro Max, rather than providing major benefits on day one, but it would still be a nice upgrade to have.
Whether it’s an upgrade we’ll get remains to be seen, but we should find out in September, as that’s when the iPhone 16 line will most likely be unveiled.
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iPhone 16 Pro: latest news, rumors and everything we know so far
We’re now fairly confident as to which colors we’ll see the iPhone 16 arrive in, as a leaker has shared a photo showing dummy units in five shades – and they’re five shades that have leaked multiple times previously.
The image, shared by Sonny Dickson (via 9to5Mac), can be seen below, and shows a dummy unit of the iPhone 16 in black, white, blue, green, and pink shades. All of these iPhone 16 colors were also previously leaked by Ming-Chi Kuo, who has a good track record, and by another leaker who has less of a track record.
We've not seen any conflicting reports either – though the latter source additionally mentioned yellow and purple options, which we’re less convinced about.
But with three sources now pointing to black, white, blue, green, and pink versions of the iPhone 16, we’d think those colors are very likely to make an appearance. That said, we still can’t be certain, and nor can we be certain that the exact versions of those colors shown here will be the ones Apple goes for.
If we do see these exact shades though, then they’ll be quite a lot darker than the colors Apple used on the iPhone 15 line, which could help differentiate these new phones.
Looking at the lenses
The camera layout could also help to differentiate them, because this photo shows the long-rumored vertical camera arrangement, which the company is reportedly changing to for the iPhone 16.
That’s in place of a diagonal arrangement on the iPhone 15, with this rumored change likely being so that the phones will be able to record spatial videos for viewing on the Apple Vision Pro.
As with the colors though, we can’t be certain of anything until Apple confirms it, and that's unlikely to happen until September, when we're expecting the iPhone 16 – alongside the iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – to be unveiled.
The terrifying ferocity of the Android vs iPhone debate means you'd be forgiven for thinking that no one ever switches sides. But according to a new report, that's far from the case – in fact, a surprisingly high percentage of new iPhone owners last month were people who have defected from Android.
According to new data from CIRP (Consumer Intelligence Research Partners), in June 2024, a massive 17% of iPhone buyers in the US came from Android. As the report states, that was "the highest level of switching from Android to iOS among iPhone buyers" in the "last several quarters."
While that might sound like a flag-waving moment for Apple fans, it may not be quite as positive for the iPhone as it sounds. As CIRP notes, this high percentage of Android switchers is a reflection of the difficulty that Apple is having in convincing existing iPhone owners to upgrade.
A separate report this month found that the iPhone 15 series isn't selling as well as the previous new iPhone series. In the second quarter of 2024, the iPhone 15 models were only 67% of total iPhone sales (compared to 79% for the iPhone 14 series in the equivalent quarter of 2023).
This CIRP chart shows the percentage of iPhone buyers that came from Android in the June quarter over the past few years, with June 2024 hitting a high of 17%. (Image credit: CIRP)
This isn't too surprising when you look at the reasons why Android fans are moving to iPhones—in the survey, 53% said it was due to 'prior phone problems,' while 15% said it was down cost (in other words, they could spend less on a new iPhone than they expected or less than for a comparable Android phone).
Apple tried hard to boost the appeal of the base iPhone 15 last year – as our iPhone 15 review notes, "for the first time in a while, Apple's most affordable new iPhone doesn't feel miles away from the flagship."
However, for buyers, it also seemingly doesn't feel far enough away from the iPhone 14 to justify the cost. Last month, 15% of new iPhones sold were iPhone 14 models, with the newer iPhone 15 only just ahead by 19% (and the 15 Plus down by a measly 8%). The iPhone 15 Pro Max was the most popular single model in 22% of iPhone sales, but it still sold less than the iPhone 14 and 13 series' combined (28% of the pie).
The announcement of Apple Intelligence in June might leave the iPhone 15 series even further in the cold. Apple's AI features are only compatible with the iPhone 15 Pro and Pro Max – so if you don't care about AI, you may as well get an iPhone 14 model or older, as many Android defectors are doing. But if you do want a future-proofed Apple phone, you should probably wait for the iPhone 16 at this stage.
It's clear that AI and Apple Intelligence are now the key upgrade features for Apple and Samsung. But with few tangible AI benefits today, the current flagship phones are in a tough spot – and many are instead choosing the value of previous flagships, which arrived before smartphone tech hit its current plateau.
As the CIRP report notes, "these older phones cost less and have less advanced features, and they turn out to be especially interesting for former Android owners." But that's also a sign of the relatively weak appeal of the iPhone 15, as "the consistency and urgency of those upgrading iPhone owners is at an apparent low point."
It seems likely that a foldable iPhone (or a foldable iPad) will make an appearance at some point, but when? A new report suggests that we're going to have to wait until 2026 for such a device, and that when it does arrive it'll be a clamshell foldable in the style of the Samsung Galaxy Z Flip 6.
This comes from sources speaking to The Information (via MacRumors), and Apple is apparently now in touch with its supply chain partners to see who might be able to provide the necessary folding screens for an 'iPhone Flip'.
It's not clear exactly why Apple would take this route instead of going for a book-style foldable like the Samsung Galaxy Z Fold 6, but it's certainly the cheaper option. The Galaxy Z Fold 6 will set you back from $1,899 / £1,799 / AU$2,749, compared with $1,099.99 / £1,049 / AU$1,799 for the Z Flip 6.
The Information does note in its report that Apple's plans are subject to change, and Apple would need to be happy with the quality of the device before launching it. However, the foldable has apparently now been given a codename within Apple – V68 – which is one of the key steps in the development of a product.
A long time coming
Samsung launched two new foldables in July (Image credit: Samsung)
One of the rumors we've heard about the foldable iPhone is that Apple isn't happy with the crease effect in the foldable screens of the devices rival companies have launched so far. While the tech is improving year on year, you can definitely still see the crease in the displays of current folding handsets.
There's also been talk that Apple could be working on self-healing folding screen technology, so any minor dents or scratches could repair themselves. However, this kind of display is likely to still be several years away.
Apple hasn't yet confirmed that a folding iPhone is in the pipeline, but then it wouldn't until the product was actually being unveiled. There's no doubt that it'll be exploring the idea of making such a device though – and leaks have suggested that Apple might be working on folding laptop screens as well.
The Information also notes that standard iPhones take 24 months to develop from start to finish, and a foldable version could take longer – so we might be waiting until 2027 or beyond for the iPhone to take on a new form factor. Meanwhile, Android manufacturers continue to launch foldables at a steady clip, and you can find out what we make of Samsung's latest folding flagship in our in-depth Samsung Galaxy Z Fold 6 review.
As we ready ourselves for the launch of the iPhone 16 in September, the first iPhone 17 rumors are starting to emerge – and the latest leak may be enough to persuade you to wait until 2025 for your next iPhone upgrade.
The leak comes from the usually reliable Ice Universe on Chinese social media site Weibo (via MacRumors), and covers the four handsets we're expecting next year.
One of the rumors we've heard is that the Plus model is set to be replaced by a new Slim flagship, and that's the first reason you might want to skip the iPhone 16 – the arrival of a new, supercharged top-end iPhone 17 model that will apparently have a 6.65-inch screen and a starting price of $1,299 (about £1,000 / AU$1,950).
However, there's some confusion around the Slim model in this new leak: it's said to be the most expensive of the four, but has the same specs as the standard iPhone 17. It's possible that some of those specs have been mistakenly copied from the iPhone 16 Plus.
Always on
The iPhone 15 doesn't have an always-on display (Image credit: Future | Alex Walker-Todd)
A second reason to hang on for the iPhone 17: all four models are apparently getting Low-Temperature Polycrystalline Oxide (LTPO) displays, which means ProMotion (variable refresh rate) support, and quite possibly always-on display modes too (both currently exclusive to the Pro and Pro Max handsets).
Reasons three, four and five to wait are specific to the Pro and Pro Max (and maybe the Slim) models: 12GB of RAM, three 48MP rear cameras, and an A19 Pro chip based on a new 3-nanometer manufacturing process. That would all likely mean a significant step up in terms of performance and photo and video capture.
Obviously we're still not sure what the iPhone 16 series is going to bring with it, let alone the iPhone 17 range; but based on the rumors we've seen so far, this year's upgrades are set to be more minor than what's rumored to be in the pipeline for 2025.
There's little doubt that the iPhone 16 handsets will be the best iPhones that Apple has ever put out – but if you find them somewhat underwhelming when they're unveiled in a couple of months time, you can always start saving up for 2025.
The iPhone SE 4 rumors went quiet for a while, but they've ramped again in a big way – with fresh speculation suggesting that Apple's iPhone SE 3 successor could make some major changes when it lands early next year.
This latest leak from the largely reliable Ice Universe on Weibo (via MacRumors) could be interpreted as good or bad news, depending on what you want from a future iPhone SE model. It claims that the iPhone SE 4 will be the first in the series to include an OLED screen and that it will also get a "significant increase in size."
The leak's rumored specs table for the SE 4 suggests it'll have a 6.06-inch screen, quite a leap from the 4.7-inch screen on the current iPhone SE. That would effectively push it into iPhone 16 territory, with the rumors suggesting it'll similarly pack an A18 chip.
These rumors back up some similar rumors we saw just a few days ago from Fixed Focus Digital on Weibo, which claimed that Apple's most affordable model could use the same rear-chassis manufacturing process as the iPhone 16. That could mean the phone is getting the same vertical dual-lens camera setup as Apple's flagship phone for 2024.
Despite the similarities, what will almost certainly separate those two phones are their launch dates. It'd be a huge surprise if the iPhone 16 doesn't land in September, but this latest iPhone SE 4 leak suggests that the model will arrive later between March and May 2025.
That would largely fit the series' previous launches, with the iPhone SE 3 landing in March 2022 and the iPhone SE 2 arriving in April 2020. Naturally, the iPhone SE 4 is expected to get a price bump – from $429 to somewhere between $499-$549, according to this latest leak – but perhaps not as significant an increase as you might imagine considering the upgrades.
A change for the SE series?
(Image credit: Future)
The iPhone SE series has largely been defined by its lower price tags and smaller screens, so if the rumors are true, this fourth-gen model would be quite a change.
For some, it'd remove some of the iPhone SE's main appeals. Alongside a small screen, the current model also has a Touch ID home button, which is a comfortably familiar feature for many people.
That feature would likely disappear from iPhones for good with an iPhone SE 4, with the latter instead getting Face ID, a USB-C port, and even potentially the Dynamic Island from higher-end iPhones.
With the iPhone mini almost certainly retired, Apple would no longer be offering a smaller-screen smartphone in its lineup. That's a trend based entirely on demand, but it'd still make the iPhone series look a little more homogenous than today.
The arrival of a powerful iPhone SE 4 would undoubtedly be welcomed by many, though, particularly considering that the series' own existence has been called into question many times in recent months. And if you can resist the temptation of upgrading to an iPhone 16 in September, it could potentially offer a good-value alternative around six months later.
There comes a point in every year where the question is whether to buy a current-generation iPhone or wait for the next model. In this case we’re talking about the iPhone 15 verses the iPhone 16.
As someone who’s been covering Apple products for many years now, the easy answer to that – at the time of writing, being mid-July – is to wait.
Going by conventional wisdom, we’re some six to eight weeks away from what’s very likely to be a September Apple event that’ll see the debut of the iPhone 16 family, comprising the standard model, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.
On top of that, I predict the price of the iPhone 15 will drop, meaning even if the next-generation Apple phones don’t catch your eye, then you’d still be better off waiting to get an iPhone 15 model at a lower price.
Wait for the next-generation iPhone
If you have an older iPhone, say an iPhone 13, then it’s definitely worth waiting for the iPhone 16 and seeing what upgrades the phones bring to the table. Even if they are minor compared to the previous generation or two, they’ll likely be a solid step up from what you currently have; you can expect better cameras and overall performance, improved battery life and a refined design.
And if you tend to upgrade your phone on a two-year cadence then it makes total sense to hold fire and upgrade from an iPhone 14 to an iPhone 16.
My prevailing feeling is that once one passes the Amazon Prime Day iPhone deals, which tend to take place in July year-to-year, it’s time to batten down the hatches and stick with the iPhone – or indeed one of the best Android phones – until the new iPhones arrive.
It’s simply not worth getting a new current-generation iPhone when a new one is such a short time away and will be extremely likely to bring with it price cuts for the current iPhones.
If you must buy an iPhone right now...
(Image credit: TechRadar)
But you may have ended up in a situation where you must buy a new iPhone; maybe your one took a tumble from a table onto a hard concrete floor and now has a ruined display, or perhaps an impetuous dog thought your iPhone 14 Pro was a high-tech chew toy…
If that’s the case, I can recommend three things.
First off, look at buying an older iPhone to tide you over, perhaps one that’s been refurbished and is available on Amazon; the iPhone 13 is still a great phone, and features in our list of best iPhones. Also an iPhone SE makes for a good stop-gap Apple phone and can then be used as a secondary smartphone if and when you make a move to an iPhone 16.
The second option is to buy a pre-owned iPhone 15 or iPhone 14, as these phones are often refurbished to a near-new level but can be had significantly cheaper than they are when new.
Thirdly, if you can’t stomach the above options, simply go and check out our ongoing best iPhone deals page, which will flag attractive discounts on class-leading iPhones. And do see the widget below, which should flag the latest iPhone deals wherever you’re reading this article.
If you’re planning to buy an iPhone 16 Pro or an iPhone 16 Pro Max when they likely launch later this year, we hope you’ve been saving, because these are sure to be among the most expensive phones of 2024.
No iPhone 16 prices have been revealed just yet of course, but based on the previous models coupled with leaks and rumors, we can confidently say that the upcoming Pro models will cost a lot.
In fact, we can get more specific than that, so below you’ll find our predicted pricing for the iPhone 16 Pro and the iPhone 16 Pro Max.
iPhone 16 Pro price predictions
The iPhone 15 Pro (Image credit: Future | Alex Walker-Todd)
To begin with, it’s worth looking at what the iPhone 15 Pro costs, as that’s likely to be the minimum price Apple will charge for the iPhone 16 Pro.
The iPhone 15 Pro then starts at $999 / £999 / AU$1,849, but you can see full pricing for each configuration in the chart below.
So will the iPhone 16 Pro mirror this? It’s quite possible, but if anything this phone might cost even more than the current model.
After all, leaks suggest lots of upgrades are coming to the iPhone 16 Pro’s specs. It could have a larger screen for example, along with a new A18 Pro chipset, and new lenses for its ultra-wide and telephoto cameras.
That said, production costs also rose with the iPhone 15 line, yet Apple kept pricing similar to that of the iPhone 14 series (with some slight variation depending on your region). So an argument could be made that Apple might repeat that and keep pricing the same again – but we’d be more inclined to say a price rise is overdue.
So then, it’s almost out of the question that the iPhone 16 Pro will cost less than $999 / £999 / AU$1,849, and while it might carry roughly that price tag, we wouldn’t be at all surprised if it was a little more expensive – perhaps starting at around $1,099 / £1,099 / AU$1,999.
iPhone 16 Pro Max price predictions
The iPhone 15 Pro Max (Image credit: Future / Lance Ulanoff)
For the most part, the same leaks and predictions apply to the iPhone 16 Pro Max’s price as for the iPhone 16 Pro’s price, but let’s start with what the iPhone 15 Pro Max retails for.
This phone starts at $1,199.99 / £1,199 / AU$2,199, so that can be seen as the likely minimum you’ll pay for the iPhone 16 Pro Max – you can see full pricing for the iPhone 15 Pro Max in the chart below.
But as with the iPhone 16 Pro, we reckon there’s a strong chance the upcoming phone will be priced higher than the current model.
And that’s for the same reasons as with the iPhone 16 Pro, namely that with rising production costs a price rise is likely due from Apple’s perspective, and the costs involved in building the iPhone 16 Pro Max might increase even more than those for the iPhone 16 Pro.
This phone is rumored to have a mammoth 6.9-inch display, along with the same A18 Pro chipset as its smaller sibling. It’s also rumored to have upgraded cameras – including possibly a new ‘super telephoto’ snapper, which could be enormously expensive. Either way, as with the iPhone 16 Pro it’s rumored that the iPhone 16 Pro Max’s cameras will include a new – and pricey – type of lens.
Some leaks have also referred to an iPhone Ultra, which could be a different handset, but might alternatively be another name for the iPhone 16 Pro Max – and whether it launches with Ultra in the name or not, the fact that such a name change is even being whispered of suggests this could be a huge upgrade. And with huge upgrades can come huge prices.
That said, we doubt Apple will go overboard with any price increases, especially if this does continue to carry Pro Max branding. So our guess is a starting price of up to around $1,199 / £1,199 / AU$2,199.
We should find out the exact pricing before too long, as the iPhone 16 release date is likely to be in September.
It's been a little while since we heard anything about the iPhone SE 4 – the follow-up to the iPhone SE 3 from 2022 – but a fresh rumor suggests it's going to share some design similarities with the upcoming iPhone 16.
According to tipster Fixed Focus Digital on Chinese social media site Weibo (via MacRumors), the more affordable Apple phone is going to use the same rear chassis manufacturing process as the flagship Apple phone for 2024.
That doesn't mean the two phones will be identical, but there may be certain similarities in terms of dimensions and styling. It means the iPhone SE 4 might also adopt the vertical dual-lens rear camera configuration rumored for the iPhone 16.
Previous leaks had suggested the iPhone SE 4 could be based on the iPhone 14 from 2022, but now it seems as though Apple may go for a more modern look – and of course it'll save Apple some money if parts of the manufacturing process for the iPhone SE 4 and the iPhone 16 are shared as production ramps up.
What we're expecting
The back of the iPhone SE 4 (Image credit: Future)
Dummy units of all four phones have surfaced, with a new camera bump around the rear camera lenses on the standard and Plus models, and a slight increase in height for the Pro and Pro Max handsets. We might also get some new colors this year.
As for the iPhone SE 4, it might be early next year before this smartphone shows up. This should be the model where the iPhone SE finally ditches the old iPhone design, with the Touch ID home button, and adopts the more modern look.
Alongside an OLED screen, the iPhone SE 4 could get the Dynamic Island, just like the high-end iPhones. It'll be interesting to see if the alterations affect the pricing of the cheapest iPhone – remember that the iPhone SE 3 went on sale for a starting price of $429 / £419 / AU$719 when it launched.
One of the biggest decisions you’ll make when choosing an iPhone is the color you buy it in. After all, you’ll probably be keeping this phone for at least a year – and maybe way longer – and you’ll likely be looking at it many times each day.
Of course, Apple hasn’t confirmed the colors yet, but thanks to leaks and rumors we have a good idea of the likely shades, all of which you’ll find below.
iPhone 16 and iPhone 16 Plus rumored colors
Based on past form, the iPhone 16 and iPhone 16 Plus will probably be available in the same shades as each other, with the rumored options being as follows:
Black is an extremely popular and common smartphone shade, and it’s one that the iPhone 15 is available in, so we may well see a similar option for the iPhone 16.
That will likely leave it quite a matte, pale color, perhaps like the green iPhone 15 that you can see above. In any case though, green is a slightly unusual smartphone color choice, and one that we’d be happy to see Apple offer again.
Pink
The iPhone 15 (Image credit: Apple)
We’ve also heard talk of a pink iPhone 16 and iPhone 16 Plus from the same two sources, and this once again is a color that you can get the iPhone 15 in, as you can see above.
There’s no guarantee that we’ll see the same shade of pink this year of course, but there’s a chance it will be similar.
Blue
The iPhone 15 (Image credit: Apple)
Blue has been mentioned by the same set of sources too, and is also a color you can get the iPhone 15 and iPhone 15 Plus in.
If it’s a similar shade this year then it will be very pale, but it’s possible we’ll instead see a much brighter or darker shade of blue. Depending on the shade, this could either be a smart alternative to black, or a fun, playful option.
White
The iPhone 14 (Image credit: Apple)
The final iPhone 16 shade mentioned by both of these sources is white, which as with black is a very common, popular choice for a smartphone – if perhaps a bit uninteresting.
However, you can’t get the iPhone 15 in white, so this would be a new shade for the year if it is offered – though some past iPhones have come in white or off white shades, such as the iPhone 14 in Starlight, pictured above.
Yellow
The iPhone 15 (Image credit: Apple)
Yellow was also mentioned by one of the two sources above as a possible shade, but we’re less convinced we’ll see this than the options above.
Aside from the fact that only one source has mentioned it, they also don’t have much of a track record, and they mentioned seven shades, which is more than Apple would usually offer.
In any case though, there is a yellow iPhone 15, which you can see above. Here it’s a pale yellow, though it remains to be seen whether the same will be true of the iPhone 16’s yellow shade – if it exists.
Purple
The iPhone 14 (Image credit: Apple)
Finally for the iPhone 16 and the iPhone 16 Plus there’s the possibility of a purple shade, but as with yellow this has only been mentioned by a single source, and they don’t have much of a track record.
So we wouldn’t count on seeing this, but it could make for an interesting option. You can’t get the iPhone 15 in purple, but the iPhone 14 is available in a purple shade, shown above.
iPhone 16 Pro and iPhone 16 Pro Max rumored colors
As with the standard models, the Pro models will probably also be available in the same shades as each other, but the selection will likely differ from that of the iPhone 16 and iPhone 16 Plus, as you can see below.
Space Black
Image 1 of 2
The iPhone 15 Pro in Black Titanium (Image credit: Apple)
Image 2 of 2
The iPhone 14 Pro in Space Black (Image credit: Apple)
This may perhaps look like the iPhone 15 Pro in Black Titanium, or like the Space Black iPhone 14 Pro, both of which are pictured above. Both shades have a slightly gray edge to them, but whatever shade of black this is, it’s likely to be a smart, understated option.
White or silver
Image 1 of 2
The iPhone 15 Pro in White Titanium (Image credit: Apple)
Image 2 of 2
The iPhone 14 Pro in silver (Image credit: Apple)
Both of the sources above have also mentioned a white iPhone 16 Pro and Pro Max, though Ming-Chi Kuo adds that it might instead be silver.
You can see the iPhone 15 Pro in White Titanium and the iPhone 14 Pro in silver above, and this new shade – if it exists – may well be similar to one of these.
As with black shade, white and silver shades are commonplace and seemingly very popular, so this option is likely to be a hit.
Rose
The iPhone 15 (Image credit: Apple)
Of all the iPhone 16 Pro and Pro Max’s rumored shades, rose is the only one that might actually offer a bit of color.
This shade has been leaked by the same two sources, and this isn’t a color that you can get the iPhone 15 Pro or Pro Max in, so it’s a bit different on that front too.
You can however get some iPhones in pink or rose gold shades, such as the pink iPhone 15 above. We’d expect the rose shade leaked here to look a bit different though, since it has a different name.
Gray / Natural Titanium
The iPhone 15 Pro (Image credit: Apple)
Finally, the same sources also mention a gray shade, which might be marketed as Natural Titanium. If so, it might resemble the iPhone 16 Pro in Natural Titanium, which you can see above.
That’s a quite light gray, which makes sense, since the line’s Black Titanium is more of a dark gray, so Apple would want to keep the two options distinct.
This week, Apple adopted some interesting tactics to convince iPhone owners that they should be using Safari on iOS – including scaring them with a new, Black Mirror-esque video ad.
The 'Privacy on iPhone' video shows people using unnamed web browsers surrounded by flying security cameras that watch their every scroll. "Your browsing is being watched," it warns in an unsubtle poke at Google Chrome.
Apple has previously called Android a "massive tracking device" in an internal presentation that surfaced during a Google antitrust trial last year. However, while Chrome isn't mentioned in the ad, the browser is undoubtedly its main target.
So is the ad right? Does Safari have massive privacy advantages over rival iOS browsers like Chrome, and should you be switching? We've broken it all down below, including a look at why Apple's running this campaign now...
The claim: New Apple ad says "your browsing is being watched, Safari helps stop it"
This week, Apple released a new ad (above) with the tagline "Your browsing is being watched." The video shows scenes of flying security cameras and, later, robot bats snooping on oblivious people as they casually browse the web on their phones.
The scenes become increasingly sinister, with one man throwing his phone overboard from a boat and a flock of security cameras descending on a woman. Fortunately, she knows how to instantly destroy the cameras – by tapping Safari on her iPhone. The ad ends with the line 'Safari. A browser that's actually private.'
There's no explicit mention of Google Chrome in the ad, but it's clear what Apple is referring to – Chrome currently has a 67% share of mobile browsers, compared to 23% for Safari (according to StatCounter).
(Image credit: Apple)
While Chrome is the world's most popular browser, it isn't without its critics. The two main criticisms are its default use of tracking cookies and its seemingly limited Incognito mode. Apple goes pretty hard on the latter in an accompanying WebKit blog post for its new ad.
That post states that "Apple believes that users should not be tracked across the web without their knowledge or their consent. Entering Private Browsing is a strong signal that the user wants the best possible protection against privacy invasions, while still being able to enjoy and utilize the web. Staying with the 2005 definition of private mode as only being ephemeral, such as Chrome’s Incognito Mode, simply doesn’t cut it anymore. Users expect and deserve more."
So, does Apple have a point? And what does this all mean when it comes to choosing the best web browser for your iPhone?
The reality: Safari is more privacy-focused than Chrome, but that's not the whole story
In general, Safari on iOS places a greater emphasis on privacy than Chrome. But it also can't completely stop third parties from collecting your data, and mobile web browsers are also in a state of flux, which explains the timing of this Apple ad.
It's helpful to understand that backstory. Until this year, iOS web browsers have been less differentiated than their desktop equivalents, because Apple forced them all – even Chrome – to be built on WebKit, which is the browser engine used by Safari.
However, the EU's recent Digital Markets Act (DMA) means that, at least in that region, Apple has been strong-armed into allowing third-party web browsers to use other engines, like Blink. In theory, this means that we could soon start to see browsers like Chrome offer something closer to their full desktop experience on iPhones – which could change the picture and also convince some Safari users to switch.
(Image credit: Future / Apple)
That's not all. The DMA's requirements also meant that, from iOS 17.4, iPhone users started seeing a choice screen when they opened Safari for the first time, letting them pick their default browser from a list. This is another threat to Safari's dominance on the iPhone, with some smaller browsers like Brave reporting a big spike in downloads when that feature was rolled out in March.
This all helps to explain the timing of Apple's ad. But does Apple still have a point about privacy in Safari? Overall, Apple's browser does have more robust privacy features turned on by default than Chrome. Since 2017, Apple has made Intelligent Tracking Prevention (ITP) a staple of Safari and WebKit, which means that the feature's cross-site tracking restrictions have also affected the iOS version of Chrome (which is, for now, built on WebKit).
(Image credit: Future / Apple)
While it's possible to boost your privacy on Chrome, some of its features – like Incognito mode – also aren't necessarily as powerful as their Safari equivalents.
For example, Google was forced to admit in a class-action lawsuit in 2020 that your data is still collected in Incognito mode. Safari's private browsing mode (tap the two squares in the bottom-right corner, then swipe across to 'Private') also isolates your browsing across different tabs, whereas Chrome adds every tab to the same session – which means you need to close every Incognito tab to keep your data private.
Safari's Private Browsing mode is also stronger in other areas. Extensions with website access are now turned off by default, and 'search suggestions' are only generated on-device. You can also turn on 'Locked Private Browsing' by going to Settings > Safari > Privacy & Security > Require Face ID to Unlock Private Browsing, although there is also an option to do this in Chrome's settings, too.
While it's possible to boost privacy in both Safari and Chrome, Apple's browser offers stronger protections by default – if that's the main thing you're looking for in a browser.
The verdict
(Image credit: Apple)
If you're on iOS and privacy is a priority when choosing a web browser, then Safari is a good choice and likely a better bet than using Chrome. While both are (currently) built on the same WebKit engine, Safari's features and default settings lean more strongly towards privacy than its Google equivalent.
That said, Safari also isn't a gold standard for privacy and there are alternative options. On desktop, we recommend using a VPN alongside Safari for maximum protection, and it's the same on iOS – check out our guide to the best iPhone VPNs for some options, like NordVPN (our current top pick).
We're also now seeing some interesting new privacy-focused browser contenders emerging on iOS. Arc Search has AI-powered features like 'Browser for Me' and strong privacy settings. These let you block ads, trackers and GDPR cookie banners on all websites, although it isn't clear if the app actually opts out of cookies on GDPR banners or simply hides them.
(Image credit: Brave)
Another privacy-focused alternative that's worth checking out is Brave (above), which now has an iOS version. Its strongest privacy tools, like ad blockers, are enabled by default, so you don't need to dive into its settings with a snorkel – and there's the option of adding a (slightly overpriced) VPN with a subscription.
Our early verdict on Brave called it "a great alternative to today’s more popular (but more data-hungry) services", even if "It's not a perfect product, given that the ad-blocker sometimes forgets to do its job."
On the other hand, it's also perfectly reasonable to prioritize features other than privacy when choosing your web browser, and if that's the case, then you certainly shouldn't rush to switch from Chrome on iOS. If you use Chrome on desktop, you can synchronize your bookmarks across devices, while Firefox lets you do the same with tabs.
