Steve Thomas - IT Consultant

Latency is critical for a lot of workloads, yet the large cloud providers typically build their major data centers where the electricity is cheap and the local tax incentives high. In recent years, though, we’ve seen a new twist on this with projects like AWS’ Local Zones. These are small data centers adjacent to major population centers that provide core cloud features for applications like gaming, video streaming or machine learning inference that require low latency connections.

Today, after first teasing this announcement at its re:Invent conference last year, AWS is announcing a major expanding its original set of 16 Local Zones to 48.

These new zones will be located in cities across 26 countries: Amsterdam, Athens, Auckland, Bangkok, Bengaluru, Berlin, Bogotá, Brisbane, Brussels, Buenos Aires, Chennai, Copenhagen, Delhi, Hanoi, Helsinki, Johannesburg, Kolkata, Lima, Lisbon, Manila, Munich, Nairobi, Oslo, Perth, Prague, Querétaro, Rio de Janeiro, Santiago, Toronto, Vancouver, Vienna and Warsaw. Until now, Local Zones were only available in the U.S.

The promise is that developers will be able to give their users in these cities single-digit millisecond performance for their applications.

“The edge of the cloud is expanding and is now becoming available virtually everywhere,” said Prasad Kalyanaraman, Vice President of Infrastructure Services at AWS, in today’s announcement. “Thousands of AWS customers using U.S.-based AWS Local Zones are able to optimize low-latency applications designed specifically for their industries and the use cases of their customers. With the success of our first 16 Local Zones, we are expanding to more locations for our customers around the world who have asked for these same capabilities to push the edge of cloud services to new places. AWS Local Zones will now be available in over 30 new locations globally, providing customers with a powerful new capability to leverage cloud services within a few milliseconds of hundreds of millions of end users around the world.”

As the number of competitors in the ride-hailing industry dwindles, geographic expansion is emerging as the next proving ground to determine who will be the victor in the ride-hailing market.

The race for control of the industry, which is estimated by Goldman Sachs to grow eightfold to $285 billion by 2030, is escalating with China’s Didi Chuxing already surpassing Uber as the most valuable startup in the world. With a recent valuation of approximately $56 billion, compared to Uber’s $48 billion, Didi is posing a real threat to Uber’s operations and shows no signs of slowing down. Cementing its position as the top ride-hailing service in China, Didi is now turning its attention to another region of the world that is still filled with vast opportunities and not yet dominated by a single taxi alternative: Latin America.

While many ride-hailing and sharing services have already sprung up and faced regulation in cities across Latin America such as Mexico City, Montevideo, and São Paulo, the region still presents an enormous opportunity for the companies that can adapt and move fast enough.

The current opportunities in Latin America

Unlike many other regions of the world, Latin America is still very much reliant on traditional forms of public transportation such as buses, trains, and subway systems. What’s more, larger cities such as São Paulo, Mexico City, and Bogota simply cannot support any more vehicles on the road without an infrastructure overhaul. Large metro areas are already at or above maximum capacity during peak hours, making owning and commuting with a car more of a hassle than a luxury. As a result, many commuters across Latin America are putting less importance on owning a vehicle and opting to use alternative modes of transportation and on-demand services instead.

Beyond the rising demand for alternative transportation options, it’s also worth noting that Latin America is the world’s second-fastest-growing mobile market. In a region of approximately 640 million people, there are more than 200 million smartphone users. By 2020, predictions say that 63% of Latin America’s population will have access to the mobile Internet. Latin American smartphone users have quickly adopted global apps, such as Uber and Facebook. However, tech companies have yet to fully tap into the region’s potential.

Chilean taxi drivers demonstrate along Alameda Avenue against US on-demand ride service giant Uber, in Santiago, on July 10, 2017.
Uber smartphone app has faced stiff resistance from traditional taxi drivers the world over, as well as bans in some places over safety concerns and questions over legal issues, including taxes. (MARTIN BERNETTI/AFP/Getty Images)

The key players

Uber

According to a Dalia survey, Latin Americans with smartphones that live in urban areas are the most likely to have used a ride-hailing app or site. Overall, 45% have used an app, with Mexico taking the top position in the region at 58%.

Uber entered Latin America in 2013 and claims to have more than 36 million active users in the region, proving employment for more than a million drivers. The company quickly dominated Mexico, which is now its second-largest market after the U.S. In fact, up until recently Uber claimed a near monopoly on ride-sharing in Mexico with few competitors. Uber also has operations in more than 16 Latin American countries.

99 (formerly 99Taxis)

With an urban population of approximately 180 million, Brazil is the ultimate prize for ride-hailing and taxi companies with several services competing for market share. Most notably, 99 (formerly “99Taxis”) was able to gain momentum early on with exclusive services that extended beyond basic ride-hailing (such as its 99 TOP and 99 POP services) and better tools for its drivers.

With over 200,000 drivers and 14 million users, 99 attracted the attention of investors worldwide, including that of China’s Didi Chuxing. Didi invested $100 million into 99 in January 2018 before acquiring 99 entirely months later for nearly $1 billion to take on Uber in Latin America, shortly after it acquired Uber’s operations in China.

Easy Taxi

Rocket Internet -backed taxi booking service, Easy Taxi, started in Latin America in 2011, two years after Uber first started in San Francisco. The company provides an easy way to book a taxi and track it in real-time. Today, the company is owned by Maxi Mobility, which acquired the company from Rocket Internet in 2017 for an undisclosed amount. Maxi Mobility also owns Cabify, and operates across many Latin American markets, including Argentina, Mexico, Bolivia, Panama, Brazil, Peru, and Chile, in addition to a handful of markets elsewhere.

To solidify its position in the region, Easy Taxi merged with Colombian taxi-booking app Tappsi in 2015. Tappsi launched in Bogotá in 2012 and was doing quite well in the Colombian market. The merger allowed the companies to pool their resources just as other competitors, such as Uber, began entering the region.

Easy Taxi maintains impressive traction, raising more than $75 million to date. But as the ride-hailing battle in Latin America pushes forward, the company is rumored to be a likely investment or acquisition target for Uber, Didi, or the largest global investor in this space, Softbank.

Cabify

Cabify is a Spanish company that provides private vehicles for hire via its smartphone app. Although founded in Madrid, Cabify has always positioned itself as a Latin American company, investing heavily across the region. The company was able to gain a strong foothold due to some significant funding raised by its parent company, Maxi Mobility. In January 2018, Maxi Mobility raised another $160 million and said the funding would be used to accelerate both of its companies, Cabify and Easy Taxi, in the 130 cities where they operate throughout Spain, Portugal, and Latin America.

Cabify reported it has over 13 million users and grew its installed-base by 500% between 2016 and 2017, tripling its user base and fulfilling six times more trips in 2017.

Cabify competes directly with Uber, 99, and Easy Taxi in Brazil; however, it reportedly has around 40% market share in Sao Pãolo, one of the largest cities in all of Latin America.

Smaller players to watch

Beat (Formerly Taxibeat)

Beat is a profitable ride-hailing service founded in Athens, Greece that also operates in Peru. Beat is slowly expanding its operations across Latin America, though expansion appears to be limited to Chile for now.

As of January 2017, Beat had around 15,000 drivers and 800,000 customers in Peru.

Nekso

Toronto-based Nekso bet on the Latin American taxi-hailing market before its home market with a pilot launch in Venezuela in 2016. Nekso was able to gain acceptance from the taxi industries in Venezuela, Dominican Republic, Ecuador, and Panama with its slightly different approach to ride-hailing.

The company connects a network of 550+ licensed taxi companies with thousands of drivers and allows users to flag down a cab off the street and without using in-app requests. Nekso also uses artificial intelligence technology to offer drivers real-time updates on weather, events, and traffic data to predict areas of a city which may need more drivers. The company claims taxi drivers can spend up to two-thirds of their day looking for or waiting for riders and that Nekso technology helps drivers increase their daily rides by more than 25% percent.

At the end of 2017, Nekso boasted around 150,000 users and facilitated approximately 400,000 rides per month. Now, the company plans to make its debut in Canada as well as expand to more countries in South America, including Argentina, Colombia, Chile, and Peru.

Didi, 99, and the next phase

99’s new owner, Didi, which dominates the Asian market and was able to defeat Uber in China, has big plans for international expansion. Its acquisition of 99 reveals the potential it sees in Latin America but also adds to the complicated web of global ride-hailing services.

After Didi shut down and acquired Uber’s assets in China, it also bought a stake in Uber for $1 billion. Uber, Didi, and 99 are all backed by Softbank. However, everywhere outside of China, Didi and Uber are competing with each other. Didi’s full plans for 99 are not yet obvious, but the company has already set up an office in Mexico and begun poaching staff from Uber in Mexico.

With an infusion of capital, Latin America’s ride-hailing industry is multiplying. That said, companies that want to compete in the region will need to use an aggressive and strategic approach that can withstand the uniqueness of commuters and transportation options in the region. It’s only a matter of time until we see if these companies continue ramping up their operations for geographic domination, or if we see more and more partner up to advance their technologies and address other looming threats – such as bike sharing, scooter sharing, and even autonomous vehicles.

Two of the founders of 99, who sold their company to Didi, have already launched a dockless bike sharing startup called Yellow in Brazil and raised $9 million to grow its operations. No other scooter company has taken the plunge into Latin America yet besides Grin Scooters in Mexico City, but other larger cities such as Buenos Aires, Bogota, Santiago, and Lima would be ideal markets if the companies can figure out pricing as well as security and safety issues first.

Didi’s activity in Brazil and Mexico is sure to trigger a new wave of competition between existing ride-hailing players and create an even more tangled web of alliances and acquisitions. Whether or not these companies can adapt and move fast enough to rise to the top, and deal with the other looming alternative modes of transportation, remains to be seen.

Latin American small businesses just got a big boost with a new commitment for a $200 million lending joint venture between the Bogota-based startup Portal Finance and Latin America’s largest financial services institution, BTG Pactual.

For Portal Finance, the deal with BTG caps a meteoric rise, which has seen the company raise $1.5 million at a $60 million valuation and move from a small $5 million lending pilot to a $200 million deal in the span of two years.

A year ago we were four guys in a closet. Now we’re 70 people,” says Diego Caicedo, the company’s chief executive and co-founder. 

The company’s success is a testament to the changing fortunes of many Latin American economies and the role that venture capital is playing. For the last several years Colombia’s economic fortunes have been rising since the successful conclusion of peace talks with the country’s largest rebel group, the Revolutionary Armed Forces of Colombia, brought an end to 50 years of civil war.

Meanwhile, investment firms like Magma Partners, which led the pre-seed and seed rounds for Portal Finance are linking innovative companies in places like Buenos Aires, Bogota, and Lima with Chile’s stable economic base to provide a market where innovative startups can gain traction.

It’s also a sign of the significant demand for small business loans across Latin America. In the aftermath of the 2008 global financial crisis small businesses found their credit lines pulled as banks refused to take on the risks associated with lending to small businesses.

That left businesses with only supply chain financing and factoring as the only alternatives. With interest rates that are typically between 20% and 50% annually. These rates are being charged even though invoices can be used as collateral and default rates hover at around 1% per year.

Portal Finance, and other companies like it, solve the problem by giving banks a better window into their borrowers finances by tackling the problem from three ways. The first is by working with factoring firms who were the lenders of last resort to companies who needed cash for operations and improvement and could not take out loans or raise equity financing. Second, the company has a window into the receivables of small businesses through the large corporate customers they supply. Finally, the company has reached out to the small businesses themselves to collect additional data, giving lenders a complete view of the borrowers’ financing.

That “full-stack” approach to small business financial statements was the vision that Caicedo had for his company from the moment he and his co-founders Felipe Puntarelli and Nicholas Bohorquez, took their first financing — $50,000 from Magma Partners (a Latin American focused venture capital firm).

The opportunity was so great that he was able to convince his eventual Charlie Cliff, a former defense contractor in the aerospace industry, to come down to Bogota without knowing a single word of Spanish to help jumpstart the business as Chief Technology Officer. Cliff, who was connected to Caicedo through Magma Partners’ managing director and co-founder Nathan Lustig, flew down after three phone calls.

Diego Caicedo and Charlie Cliff, the chief executive and chief technical officers for Portal Finance

Caicedo and Cliff first tackled the problem for the factoring firms that would lend money to businesses off of the projected income for accounts receivable. It was the first product that Portal Finance brought to market when it launched in 2016.

By 2017, it expanded its products to include an offering for large corporations to help them manage their payments to small businesses.

With that information in hand, Caicedo reached out to financial services firms to set up a lending operation. BTG Pactual agreed to a pilot in Chile in January, and expanded to the $200 million lending joint venture in July that covers both Chile and Colombia.

Caicedo called the program the largest investment in a fintech startup by a Latin American financial services firm. So far, the company has issued 200 loans in Chile and 500 in Colombia. On the heels of that investment, Caicedo says that the company expects to close an additional $2.5 million in financing soon and will be profitable by the end of November.

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