There are keyboard shortcuts for everything these days – applications, browsers, desktops and more. And while some people prefer the more traditional “move your mouse and click” approach to getting to their destination, others love their shortcuts. But did you know Facebook also has a list of keyboard shortcuts? Believe it or not, they do. And now you can zip around your beloved social media network faster than ever.

There are two specific ways you can use keyboard shortcuts on Facebook. First is on the News Feed page, and second is to jump between the various pages of Facebook: Timeline, Inbox, Settings etc. Let’s look at the keyboard shortcuts for both below.

Navigating between Facebook’s different pages

Depending on your unique computer and browser combination, you must first enter in a unique base keyboard shortcut followed by a number that works on every computer and browser.

Start first with the keyboard shortcut unique to your browser and computer combo.

• Internet Explorer on PC: Alt + #, then Enter
• Firefox on PC: Shift + Alt + #
• Chrome on PC: Alt + #
• Safari on Mac: Ctrl + Opt + #
• Firefox on Mac: Ctrl + Opt + #
• Chrome on Mac: Ctrl +Opt + #

With your unique key combination held down, press the relevant number to take you to the specific section of Facebook you’d like to visit:

1 – News Feed
2 – Timeline
3 – Friends List
4 – Inbox
5 – Notifications
6 – Settings
7 – Activity Log
8 – Facebook About page
9 – Terms & Policies

News Feed shortcuts

Next up is the News Feed section. Unlike navigating between Facebook’s pages, you do not need a base shortcut that depends on your computer/browser combination. Instead you just simply enter in your desired keyboard shortcut:

• j and k – Scroll up or down between News Feed stories
• p – post a status update
• l – like or unlike a highlighted story
• c – comment on a highlighted story
• s – share the highlighted story

Additionally, you can use the arrows on your keyboard to scroll up or down between stories on the News Feed.

Want more Facebook tips? Looking for an IT provider to relieve your technology headaches? Get in touch with us today.

Some people love them, others hate them. But the fact of the matter is that keyboard shortcuts can save you time. And if you find yourself on Facebook often, now you can use them to bounce around your beloved social media network quicker than ever before. Here’s the lowdown on how you can use keyboard shortcuts on Facebook.

There are two specific ways you can use keyboard shortcuts on Facebook. First is on the News Feed page, and second is to jump between the various pages of Facebook: Timeline, Inbox, Settings etc. Let’s look at the keyboard shortcuts for both below.

Navigating between Facebook’s different pages

Depending on your unique computer and browser combination, you must first enter in a unique base keyboard shortcut followed by a number that works on every computer and browser.

Start first with the keyboard shortcut unique to your browser and computer combo.

• Internet Explorer on PC: Alt + #, then Enter
• Firefox on PC: Shift + Alt + #
• Chrome on PC: Alt + #
• Safari on Mac: Ctrl + Opt + #
• Firefox on Mac: Ctrl + Opt + #
• Chrome on Mac: Ctrl +Opt + #

With your unique key combination held down, press the relevant number to take you to the specific section of Facebook you’d like to visit:

1 – News Feed
2 – Timeline
3 – Friends List
4 – Inbox
5 – Notifications
6 – Settings
7 – Activity Log
8 – Facebook About page
9 – Terms & Policies

News Feed shortcuts

Next up is the News Feed section. Unlike navigating between Facebook’s pages, you do not need a base shortcut that depends on your computer/browser combination. Instead you just simply enter in your desired keyboard shortcut:

• j and k – Scroll up or down between News Feed stories
• p – post a status update
• l – like or unlike a highlighted story
• c – comment on a highlighted story
• s – share the highlighted story

Additionally, you can use the arrows on your keyboard to scroll up or down between stories on the News Feed.

Want more Facebook tips? Looking for an IT provider to relieve your technology headaches? Get in touch with us today.

Love em’ or hate em’, keyboard shortcuts can save you time. Instead of wasting valuable seconds navigating your desktop with the traditional “move your mouse and click” approach, you can bounce around at what may seem like the speed of light with a quick stroke of the keys. What you may not know, however, is that you can also use keyboard shortcuts in applications, browsers, and even Facebook. Yes, you heard that right – Facebook actually has keyboard shortcuts. Here’s how to use them the next time you log on.

There are two specific ways you can use keyboard shortcuts on Facebook. First is on the News Feed page, and second is to jump between the various pages of Facebook: Timeline, Inbox, Settings etc. Let’s look at the keyboard shortcuts for both below.

Navigating between Facebook’s different pages

Depending on your unique computer and browser combination, you must first enter in a unique base keyboard shortcut followed by a number that works on every computer and browser.

Start first with the keyboard shortcut unique to your browser and computer combo.

• Internet Explorer on PC: Alt + #, then Enter
• Firefox on PC: Shift + Alt + #
• Chrome on PC: Alt + #
• Safari on Mac: Ctrl + Opt + #
• Firefox on Mac: Ctrl + Opt + #
• Chrome on Mac: Ctrl +Opt + #

With your unique key combination held down, press the relevant number to take you to the specific section of Facebook you’d like to visit:

1 – News Feed
2 – Timeline
3 – Friends List
4 – Inbox
5 – Notifications
6 – Settings
7 – Activity Log
8 – Facebook About page
9 – Terms & Policies

News Feed shortcuts

Next up is the News Feed section. Unlike navigating between Facebook’s pages, you do not need a base shortcut that depends on your computer/browser combination. Instead you just simply enter in your desired keyboard shortcut:

• j and k – Scroll up or down between News Feed stories
• p – post a status update
• l – like or unlike a highlighted story
• c – comment on a highlighted story
• s – share the highlighted story

Additionally, you can use the arrows on your keyboard to scroll up or down between stories on the News Feed.

Want more Facebook tips? Looking for an IT provider to relieve your technology headaches? Get in touch with us today.

As technology continues to evolve in the healthcare industry, new developments are being made to improve the quality of delivering patient care. Breakthroughs in treatments, communication systems, and information gathering have provided healthcare practitioners with new tools to better serve patients. With that said, here are some of the biggest impacts technology has made in healthcare.

Enhanced information access

There’s no doubt that more and more people are using the Internet to research their medical issues. The introduction of Internet has allowed countless people to look up symptoms, exploring treatments and medicines on the web. Now that’s not to say that paying a visit to a doctor is a bad idea. But browsing for information online has enabled patients to understand what kind of symptoms they’re having, and allowed them to make better decisions about what to do next.

Better treatments and less suffering

Technology has also brought about new and innovative machines, medicines, and treatments that have the potential to save lives and improve the chance of recovery for billions. Not only can sophisticated technologies help patients heal and recover directly, they have also assisted researchers to make healthcare even more effective.

Take surgery for example. The invention of new medical tools and treatments, such as anesthetics, has enabled doctors to perform operations that were not possible before. They can undertake surgeries slowly and carefully, without worrying that their patients might feel pain or have their body give up altogether.

Improved patient care and staff efficiency

Electronic medical records have made patient care safer and more reliable than ever before. Physicians and nurses use portable devices to store patients’ medical records and check that they are administering the correct treatment. What’s more, results of lab tests, medicine orders, and patient information are all electronically stored in the main database, allowing for future reference.

Healthcare staff also benefit from technology – they have instant access to thousands of case studies, medical textbooks, and detailed patient history. Technology has also created telemedicine, a practice that enables doctors to consult with professionals from all over the world to diagnose, treat, and research conditions more effectively.

Medical trends prediction

Major search engines are now capable of predicting medical trends such as epidemics and flu outbreaks, based on the health information that users search for. Although not everyone who searches for “flu” is actually sick, these search queries tend to be popular when flu season is happening. The queries are added together to estimate how much flu is circulating in countries around the world. Medical experts are able to apply this information to take preventative measures and respond to outbreaks quickly.

Technology is paving the way for patients to live healthier lives. If you’re looking for efficient technology solutions to propel your healthcare business forward, don’t hesitate to contact our experts today – we have the perfect tools for all your needs.

Almost every company out there has a website and social media presence, but the most successful ones also use Online Reputation Management (ORM). Simply having an online presence is no longer enough; your company must also be constantly monitoring it. It’s easy to start working on your ORM and use it to take your company to the next level.

ORM is still a relatively new concept, and one that small and medium-sized business owners may not yet be familiar with. Simply put, ORM is the monitoring and protecting of your company’s reputation online. Not only are you looking out for what your company is producing, but also what other people are saying about you.

You only control a limited amount of your company’s message. Consumers using social media control the rest and can often times make or break your company. That is why more and more businesses are investing resources in ORM. While many companies choose to handle their ORM in-house, there are ORM service providers who can take care of the process for you.

Search for your company

Once you’ve determined who will be looking after your ORM, it’s important to see how your business stacks up. The first thing you should do is search for your company on Google. The results are often telling for your business. Being at the top of the search results is a good sign, and shows your website has strong SEO terms and social media presence. If your company doesn’t appear on the first two pages of search results, or the results that come up aren’t what you want people to see, it’s time for your ORM team to get to work.

Bolster your online presence

Creating quality content – to boost where your business shows up in the search results, or push down negative content – is the next step for your ORM. Remember, most people only bother with the first two pages of Google search results, so you want to own those. Other ways to bolster your online presence include registering with online business directories like Yelp or Yellowpages.com. These sites almost always rank very well in search results.

Another positive step would be to expand your social media portfolio to include sites you might not think of right away, like Google+, YouTube, Pinterest and even Tumblr. Being active on just a couple of these channels can further improve your exposure.

Set up a monitoring system

Finally, setting up a monitoring system will ensure your ORM is always up to date with your company’s online profile. Signing up for Google Alerts can guarantee you are always informed of new brand or keyword mentions, while tools like Tagboard and TweetBinder will search various social networks for keywords and hashtags related to your business. These are valuable tools to ensure you’re on top of what’s happening to your business online.

At the end of the day, your online reputation needs to be not only robust, but sterling as well. That is why dedicating resources to ORM can not only protect your business, but help it grow as well. Clients will find your business easily when they search for it, and the results they do find will be the things you want them to see.

Want to know more about ORM or anything else internet-related? Contact us and we can help your business today.

Online Reputation Management (ORM) is something ever more companies are investing in. Even small and medium-sized businesses are getting in on the act. In today’s world, a company’s online reputation is more likely than ever to make or break them. The good news is setting up your company’s ORM is probably easier than you think.

ORM is still a relatively new concept, and one that small and medium-sized business owners may not yet be familiar with. Simply put, ORM is the monitoring and protecting of your company’s reputation online. Not only are you looking out for what your company is producing, but also what other people are saying about you.

You only control a limited amount of your company’s message. Consumers using social media control the rest and can often times make or break your company. That is why more and more businesses are investing resources in ORM. While many companies choose to handle their ORM in-house, there are ORM service providers who can take care of the process for you.

Search for your company

Once you’ve determined who will be looking after your ORM, it’s important to see how your business stacks up. The first thing you should do is search for your company on Google. The results are often telling for your business. Being at the top of the search results is a good sign, and shows your website has strong SEO terms and social media presence. If your company doesn’t appear on the first two pages of search results, or the results that come up aren’t what you want people to see, it’s time for your ORM team to get to work.

Bolster your online presence

Creating quality content – to boost where your business shows up in the search results, or push down negative content – is the next step for your ORM. Remember, most people only bother with the first two pages of Google search results, so you want to own those. Other ways to bolster your online presence include registering with online business directories like Yelp or Yellowpages.com. These sites almost always rank very well in search results.

Another positive step would be to expand your social media portfolio to include sites you might not think of right away, like Google+, YouTube, Pinterest and even Tumblr. Being active on just a couple of these channels can further improve your exposure.

Set up a monitoring system

Finally, setting up a monitoring system will ensure your ORM is always up to date with your company’s online profile. Signing up for Google Alerts can guarantee you are always informed of new brand or keyword mentions, while tools like Tagboard and TweetBinder will search various social networks for keywords and hashtags related to your business. These are valuable tools to ensure you’re on top of what’s happening to your business online.

At the end of the day, your online reputation needs to be not only robust, but sterling as well. That is why dedicating resources to ORM can not only protect your business, but help it grow as well. Clients will find your business easily when they search for it, and the results they do find will be the things you want them to see.

Want to know more about ORM or anything else internet-related? Contact us and we can help your business today.

The more your company expands, the bigger its online presence will become. This means keeping eye on what your company puts online, as well as what others are saying about you, becomes a vital task. Online Reputation Management (ORM) is important, and here’s how you can get started with it.

ORM is still a relatively new concept, and one that small and medium-sized business owners may not yet be familiar with. Simply put, ORM is the monitoring and protecting of your company’s reputation online. Not only are you looking out for what your company is producing, but also what other people are saying about you.

You only control a limited amount of your company’s message. Consumers using social media control the rest and can often times make or break your company. That is why more and more businesses are investing resources in ORM. While many companies choose to handle their ORM in-house, there are ORM service providers who can take care of the process for you.

Search for your company

Once you’ve determined who will be looking after your ORM, it’s important to see how your business stacks up. The first thing you should do is search for your company on Google. The results are often telling for your business. Being at the top of the search results is a good sign, and shows your website has strong SEO terms and social media presence. If your company doesn’t appear on the first two pages of search results, or the results that come up aren’t what you want people to see, it’s time for your ORM team to get to work.

Bolster your online presence

Creating quality content – to boost where your business shows up in the search results, or push down negative content – is the next step for your ORM. Remember, most people only bother with the first two pages of Google search results, so you want to own those. Other ways to bolster your online presence include registering with online business directories like Yelp or Yellowpages.com. These sites almost always rank very well in search results.

Another positive step would be to expand your social media portfolio to include sites you might not think of right away, like Google+, YouTube, Pinterest and even Tumblr. Being active on just a couple of these channels can further improve your exposure.

Set up a monitoring system

Finally, setting up a monitoring system will ensure your ORM is always up to date with your company’s online profile. Signing up for Google Alerts can guarantee you are always informed of new brand or keyword mentions, while tools like Tagboard and TweetBinder will search various social networks for keywords and hashtags related to your business. These are valuable tools to ensure you’re on top of what’s happening to your business online.

At the end of the day, your online reputation needs to be not only robust, but sterling as well. That is why dedicating resources to ORM can not only protect your business, but help it grow as well. Clients will find your business easily when they search for it, and the results they do find will be the things you want them to see.

Want to know more about ORM or anything else internet-related? Contact us and we can help your business today.

Companies wanting to stay ahead of the curve are implementing Voice over Internet Protocol (VoIP) to help drive productivity and reduce travel expenditure. When installed, VoIP allows you to connect to correspondents using broadband Internet. However, you need proper planning and network preparation before deploying VoIP – here are the key components you must consider prior to VoIP implementation.

Network

Implementing a VoIP phone system presents challenges of its own. For one thing, VoIP service cannot tolerate any kind of network interruption. You need to ensure you have alternative physical links to carry all of your VoIP traffic in the event that you lose your primary path. An uninterrupted power supply (UPS) should also be installed. This way your Ethernet switches and VoIP devices won’t lose connection and go offline in case of power failure.

Security

As with other networks, VoIP is susceptible to cyber security threats and breaches. If you don’t have reliable and preventative security measures in place, you could fall victim to information theft and malicious attacks. Your best bet is to deploy a dedicated internal firewall to monitor the traffic flow and protect your systems from security threats.

Bandwidth

VoIP is dependent on the bandwidth of your Internet. Therefore, an accurate estimation of bandwidth consumption is crucial for proper planning in order to accommodate VoIP traffic. You need to perform tests to ensure you have enough bandwidth to handle the inbound and outbound call traffic. Relevant information includes the number of users, the number of handsets, the duration of calls, and data usage levels.

Budget

VoIP is no doubt a long-term money saver for your business, but switching over from a traditional phone system, or a fresh installation, involves a cost. You need to take into account the expenses of purchasing the equipment required for VoIP installation, such as VoIP phone cables, external power supplies, and routers. Installation costs may vary greatly, but it is worth the investment if you’re looking to take your communication systems to the next level.

Staff

Employee involvement and understanding is key to a seamless and successful VoIP integration. You can assign one, or a group, of your staff members the responsibility of learning about and managing your new VoIP systems. They can be the go-to person for any enquiries from other staff members. It is recommended that you ask a dedicated specialist to equip your staff with the information needed to utilize VoIP to its fullest potential. While most people are already familiar with video conferencing software such as Skype, it helps to create user guides and manuals to educate those that aren’t as tech-savvy.

VoIP implementation can often be a hassle if you undertake it alone. With the help of dedicated professionals, however, the whole process can become much easier, less expensive, and more rewarding.

Get in touch with us today and we’ll answer any questions you have on preparing your business to embrace this groundbreaking technology.

Businesses everywhere are embracing Voice over Internet Protocol (VoIP) technology to communicate more effectively with colleagues, clients, and suppliers. Do you have a VoIP phone system in place? When it comes to transitioning your business from traditional phone lines over to VoIP, preparation is vital to seamless and successful implementation. Here are the key components you need to examine in order to properly prepare your business for VoIP.

Network

Implementing a VoIP phone system presents challenges of its own. For one thing, VoIP service cannot tolerate any kind of network interruption. You need to ensure you have alternative physical links to carry all of your VoIP traffic in the event that you lose your primary path. An uninterrupted power supply (UPS) should also be installed. This way your Ethernet switches and VoIP devices won’t lose connection and go offline in case of power failure.

Security

As with other networks, VoIP is susceptible to cyber security threats and breaches. If you don’t have reliable and preventative security measures in place, you could fall victim to information theft and malicious attacks. Your best bet is to deploy a dedicated internal firewall to monitor the traffic flow and protect your systems from security threats.

Bandwidth

VoIP is dependent on the bandwidth of your Internet. Therefore, an accurate estimation of bandwidth consumption is crucial for proper planning in order to accommodate VoIP traffic. You need to perform tests to ensure you have enough bandwidth to handle the inbound and outbound call traffic. Relevant information includes the number of users, the number of handsets, the duration of calls, and data usage levels.

Budget

VoIP is no doubt a long-term money saver for your business, but switching over from a traditional phone system, or a fresh installation, involves a cost. You need to take into account the expenses of purchasing the equipment required for VoIP installation, such as VoIP phone cables, external power supplies, and routers. Installation costs may vary greatly, but it is worth the investment if you’re looking to take your communication systems to the next level.

Staff

Employee involvement and understanding is key to a seamless and successful VoIP integration. You can assign one, or a group, of your staff members the responsibility of learning about and managing your new VoIP systems. They can be the go-to person for any enquiries from other staff members. It is recommended that you ask a dedicated specialist to equip your staff with the information needed to utilize VoIP to its fullest potential. While most people are already familiar with video conferencing software such as Skype, it helps to create user guides and manuals to educate those that aren’t as tech-savvy.

VoIP implementation can often be a hassle if you undertake it alone. With the help of dedicated professionals, however, the whole process can become much easier, less expensive, and more rewarding.

Get in touch with us today and we’ll answer any questions you have on preparing your business to embrace this groundbreaking technology.

Voice over Internet Protocol, commonly known as VoIP, is on the rise among businesses of all sizes, owing to its numerous benefits and advantages. It allows you and your employees to make and take phone calls over the Internet using your existing broadband connection, saving substantial amounts of money while increasing workflow efficiency. If you’re considering VoIP for your business, here are some of the most important aspects you need to address before making the switch.

Network

Implementing a VoIP phone system presents challenges of its own. For one thing, VoIP service cannot tolerate any kind of network interruption. You need to ensure you have alternative physical links to carry all of your VoIP traffic in the event that you lose your primary path. An uninterrupted power supply (UPS) should also be installed. This way your Ethernet switches and VoIP devices won’t lose connection and go offline in case of power failure.

Security

As with other networks, VoIP is susceptible to cyber security threats and breaches. If you don’t have reliable and preventative security measures in place, you could fall victim to information theft and malicious attacks. Your best bet is to deploy a dedicated internal firewall to monitor the traffic flow and protect your systems from security threats.

Bandwidth

VoIP is dependent on the bandwidth of your Internet. Therefore, an accurate estimation of bandwidth consumption is crucial for proper planning in order to accommodate VoIP traffic. You need to perform tests to ensure you have enough bandwidth to handle the inbound and outbound call traffic. Relevant information includes the number of users, the number of handsets, the duration of calls, and data usage levels.

Budget

VoIP is no doubt a long-term money saver for your business, but switching over from a traditional phone system, or a fresh installation, involves a cost. You need to take into account the expenses of purchasing the equipment required for VoIP installation, such as VoIP phone cables, external power supplies, and routers. Installation costs may vary greatly, but it is worth the investment if you’re looking to take your communication systems to the next level.

Staff

Employee involvement and understanding is key to a seamless and successful VoIP integration. You can assign one, or a group, of your staff members the responsibility of learning about and managing your new VoIP systems. They can be the go-to person for any enquiries from other staff members. It is recommended that you ask a dedicated specialist to equip your staff with the information needed to utilize VoIP to its fullest potential. While most people are already familiar with video conferencing software such as Skype, it helps to create user guides and manuals to educate those that aren’t as tech-savvy.

VoIP implementation can often be a hassle if you undertake it alone. With the help of dedicated professionals, however, the whole process can become much easier, less expensive, and more rewarding.

Get in touch with us today and we’ll answer any questions you have on preparing your business to embrace this groundbreaking technology.

One of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking off. So how do you grow yours? Using social media is one way that is often less talked about. Here are three tips on how you can leverage it to grow your email list.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.

The coveted email list: it can be the difference between a growing business and one that sputters out before it gets off the ground. So what can you do to grow yours? Although it’s often less talked about, social media can be an instrumental tool to gain subscribers. Here are three tips on how you can use it to grow your email list.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.