If you’ve been in the online marketing game for some time now, you likely know the value of an email list. It can be the difference between a prosperous business and one that doesn’t go anywhere. What you may not know, however, is that social media can be an instrumental tool in the growth of your list. Here’s how you can use it to gain more subscribers.
Post and share your emails publicly
If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.
Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.
Make it easy to sign up
Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.
In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.
Create valuable content
You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.
When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.
Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.
Want more tips on leveraging social media to grow your business? Send us a message today.
As the healthcare industry continues to embrace significant technological changes, healthcare providers need to keep up with the latest trends to deliver better patient care. That’s why more and more healthcare organizations are turning to managed services providers to lower costs and improve productivity. While this concept is on the rise, the services and level of support offered by managed services providers remain all over the place. However, there are certain managed services providers that work specifically within the healthcare verticals.
Email is the force that powers our businesses and keeps our workloads flowing – but one too many messages in your inbox can also be a drain on motivation and productivity. Feeling like you stand no hope of ever getting to the end of a bottomless inbox is a surefire way to underachieve. But while inbox zero – that utopian target of having nothing staring back from your Gmail at all – often feels out of reach, the Streak plugin and its snooze capability could be about to change all that, and free you once and for all. You need to download it now.
Inbox zero is what we all dream of – a serenely empty screen, clear of clutter and immediate demands on our time. It involves cleaning out your inbox of absolutely everything, including filing away messages that need action but which you can’t do anything about right away. But for most of us, inbox zero is nothing but a faraway, whimsical fantasy, right? Wrong. The Streak plugin for Gmail, with its snooze feature, could be your ticket to truly living the dream and breaking free from those email shackles. Here’s why it should be on your download list.
Nobody wants to arrive at the office in the morning to an inbox full of hideous emails, and then to have those same messages staring at you all the way through the day – it’s a certified motivation and productivity killer if there ever was one. But it’s the reality for most of us, and all too often inbox zero feels more like a distant dream than an achievable goal. Enter the Streak plugin for Gmail and, crucially, its snooze feature. This handy extension has the capacity to bring a clear and uncluttered inbox back within reach – grab it.
Is your data center sucking up energy? Are the costs of maintaining your server rooms out of control? For many business owners, the server room and data center are foreign lands they’d like to pretend don’t exist. But whether you acknowledge it or not, they could be costing you hundreds of extra dollars every month. Here’s what you can do to reduce costs.
Data centers can be expensive, and they can suck up large amounts of energy fast. With that said, do you know how much yours is costing you every month? You may be afraid to find out the answer. Not to fear though, there are specific steps you can take to get your data center costs under control. Here are a few to get you started.
For many business owners, the server room is one of those places you’d like to ignore, pray there’s never a problem with, and otherwise pretend doesn’t exist. It’s a foreign world, and it may even be a bit scary to you. But your feelings towards it don’t change the fact that it has the potential to skyrocket your electricity bills. Here are a few ideas to get your server room and data center energy expenses under control.
Tablets with Windows 10 installed received a boost recently with the unveiling of the new Office Mobile applications. The mobile versions of the iconic Word, Excel, PowerPoint and OneNote applications are specifically designed for use on tablets. The “touch-first” interface allows users to easily edit documents while on the go. The best news of all is the fact that Office Mobile apps are free for users of Windows 10.
You can edit that Word document from the runway, input data to an Excel file from the ballpark or create a PowerPoint presentation without the need to open up your laptop with the new Office Mobile apps from Microsoft. The apps, available to users of Windows 10 at no extra cost, are designed for tablets with a “touch-first” interface. The increased functionality makes creating or editing Office documents on your tablet a breeze.
Microsoft has released Office Mobile apps as part of the worldwide rollout of Windows 10. Tablet users with Windows 10 can enjoy free access to the mobile versions of Microsoft’s popular Word, Excel, PowerPoint and OneNote applications. The mobile version of these applications is designed with a “touch-first’ interface to improve functionality for tablet users while providing all the Office features you would find on your desktop computer.
Business continuity planning (BCP) is critical to all companies regardless of size. If disaster were to strike, an effective BCP would protect your valuable data and prevent your company from falling on its knees. Yet the implementation of a BCP presents challenges in itself. You need to address the following issues to ensure that your organization is on the right track to build and maintain a successful business continuity plan.
