The standard hard disk drive (HDD) has been the predominant storage device for desktop computers and laptops for a long time. However, computers with solid state drive (SSD) technology are quickly becoming the norm. If you’re looking to upgrade your hardware, you need to know the difference between HDD and SSD.

What is an HDD?

An HDD is basically a storage device in a computer. It consists of metal platters with magnetic coating, a spindle, and various moving parts to process and store data. The common size for laptop hard drives is the 2.5” model, while a larger 3.5” model is usually found in desktop computers.

What is an SSD?

An SSD is another type of data storage that performs the same job as an HDD. But instead of storing data in a magnetic coating on top of platters, an SSD uses flash memory chips and an embedded processor to store, retrieve, and cache data. It is roughly about the same size as a typical HDD, and resembles smartphone batteries.

HDD and SSD comparison

The differences in capabilities between the two storage devices can be grouped into six categories:

1. Speed

This is where SSDs truly prevail. While HDDs need a long time to access data and files because the disk must spin to find it, SSDs can complete this task 200% faster since data is instantly accessed through flash memory chips. This is why an SSD-equipped PC will boot operating systems within seconds and deliver blazing-fast speed for launching programs and applications, whereas a computer that uses an HDD will take a much longer time to boot the operating system, and will continue to perform slower than an SSD during normal use.

2. Capacity

The largest SSD units have a maximum 100 TB storage capacity. Although there are large SSDs, anything that’s over 1 TB will cost businesses a lot of money. HDDs, on the other hand, have much larger capacities available for much more affordable prices.

3. Durability

HDDs consist of various moving parts and components, making them susceptible to shock and damage. The longer you use your HDD, the more it wears down and most eventually end up failing. Meanwhile, an SSD uses a nonmechanical design of flash storage mounted on a circuit board, providing better performance and reliability, and making it more likely to keep your files and data safe.

4. Noise

An HDD can sometimes be the loudest part of your computer. Even the highest-performing HDDs will emit some noise when the drive is spinning back and forth to process data. SSDs have no moving parts, meaning it makes no noise at all.

5. Heat

More moving parts means more heat, and HDD users will have to live with the fact that their device will degenerate over time. SSD uses flash memory, generating less heat, helping to increase its lifespan.

6. Cost

SSDs are generally much more expensive than HDDs for the same capacity. This is why many budget laptops may only have up to 512 GB of SSD storage.

Despite the high costs and low capacity, however, SSDs are the clear winner over HDDs in terms of performance. While you’re paying more for less memory with an SSD, you’re investing in a faster and far more durable data storage option in the long run.

We recommend using an SSD as the primary storage for your operating system, applications, and most-used programs. Many laptops and computers also allow you to install additional SSDs, so you can upgrade as required if your storage needs grow. Implementing HDD as a secondary storage unit is another great idea, especially if you need a place to store documents and pictures because they don’t need to leverage the incredible access times and speeds of an SSD.

Looking to invest in some new hardware for your business? Talk with our experts before you make a decision. We can provide sound advice and help guide you in the right direction.

Computer and laptop buyers today need to make a decision between getting either a solid state drive (SSD) or a hard disk drive (HDD) as a primary storage component for their device. But which one is the better choice? In this article we outline the distinct features of SSD and HDD so you can make the right decision for your next purchase.

What is an HDD?

An HDD is basically a storage device in a computer. It consists of metal platters with magnetic coating, a spindle, and various moving parts to process and store data. The common size for laptop hard drives is the 2.5” model, while a larger 3.5” model is usually found in desktop computers.

What is an SSD?

An SSD is another type of data storage that performs the same job as an HDD. But instead of storing data in a magnetic coating on top of platters, an SSD uses flash memory chips and an embedded processor to store, retrieve, and cache data. It is roughly about the same size as a typical HDD, and resembles smartphone batteries.

HDD and SSD comparison

The differences in capabilities between the two storage devices can be grouped into six categories:

1. Speed

This is where SSDs truly prevail. While HDDs need a long time to access data and files because the disk must spin to find it, SSDs can complete this task 200% faster since data is instantly accessed through flash memory chips. This is why an SSD-equipped PC will boot operating systems within seconds and deliver blazing-fast speed for launching programs and applications, whereas a computer that uses an HDD will take a much longer time to boot the operating system, and will continue to perform slower than an SSD during normal use.

2. Capacity

The largest SSD units have a maximum 100 TB storage capacity. Although there are large SSDs, anything that’s over 1 TB will cost businesses a lot of money. HDDs, on the other hand, have much larger capacities available for much more affordable prices.

3. Durability

HDDs consist of various moving parts and components, making them susceptible to shock and damage. The longer you use your HDD, the more it wears down and most eventually end up failing. Meanwhile, an SSD uses a nonmechanical design of flash storage mounted on a circuit board, providing better performance and reliability, and making it more likely to keep your files and data safe.

4. Noise

An HDD can sometimes be the loudest part of your computer. Even the highest-performing HDDs will emit some noise when the drive is spinning back and forth to process data. SSDs have no moving parts, meaning it makes no noise at all.

5. Heat

More moving parts means more heat, and HDD users will have to live with the fact that their device will degenerate over time. SSD uses flash memory, generating less heat, helping to increase its lifespan.

6. Cost

SSDs are generally much more expensive than HDDs for the same capacity. This is why many budget laptops may only have up to 512 GB of SSD storage.

Despite the high costs and low capacity, however, SSDs are the clear winner over HDDs in terms of performance. While you’re paying more for less memory with an SSD, you’re investing in a faster and far more durable data storage option in the long run.

We recommend using an SSD as the primary storage for your operating system, applications, and most-used programs. Many laptops and computers also allow you to install additional SSDs, so you can upgrade as required if your storage needs grow. Implementing HDD as a secondary storage unit is another great idea, especially if you need a place to store documents and pictures because they don’t need to leverage the incredible access times and speeds of an SSD.

Looking to invest in some new hardware for your business? Talk with our experts before you make a decision. We can provide sound advice and help guide you in the right direction.

When purchasing new computers, buyers used to have limited choices when it came to what kind of storage they got with their laptop or desktop PCs. But nowadays you can configure your system with either traditional hard disk drives (HDDs), increasingly common solid state drives (SSDs), or in some cases both. Here’s a comparison of both storage drives so you can figure out which best suits your needs.

What is an HDD?

An HDD is basically a storage device in a computer. It consists of metal platters with magnetic coating, a spindle, and various moving parts to process and store data. The common size for laptop hard drives is the 2.5” model, while a larger 3.5” model is usually found in desktop computers.

What is an SSD?

An SSD is another type of data storage that performs the same job as an HDD. But instead of storing data in a magnetic coating on top of platters, an SSD uses flash memory chips and an embedded processor to store, retrieve, and cache data. It is roughly about the same size as a typical HDD, and resembles smartphone batteries.

HDD and SSD comparison

The differences in capabilities between the two storage devices can be grouped into six categories:

1. Speed

This is where SSDs truly prevail. While HDDs need a long time to access data and files because the disk must spin to find it, SSDs can complete this task 200% faster since data is instantly accessed through flash memory chips. This is why an SSD-equipped PC will boot operating systems within seconds and deliver blazing-fast speed for launching programs and applications, whereas a computer that uses an HDD will take a much longer time to boot the operating system, and will continue to perform slower than an SSD during normal use.

2. Capacity

The largest SSD units have a maximum 100 TB storage capacity. Although there are large SSDs, anything that’s over 1 TB will cost businesses a lot of money. HDDs, on the other hand, have much larger capacities available for much more affordable prices.

3. Durability

HDDs consist of various moving parts and components, making them susceptible to shock and damage. The longer you use your HDD, the more it wears down and most eventually end up failing. Meanwhile, an SSD uses a nonmechanical design of flash storage mounted on a circuit board, providing better performance and reliability, and making it more likely to keep your files and data safe.

4. Noise

An HDD can sometimes be the loudest part of your computer. Even the highest-performing HDDs will emit some noise when the drive is spinning back and forth to process data. SSDs have no moving parts, meaning it makes no noise at all.

5. Heat

More moving parts means more heat, and HDD users will have to live with the fact that their device will degenerate over time. SSD uses flash memory, generating less heat, helping to increase its lifespan.

6. Cost

SSDs are generally much more expensive than HDDs for the same capacity. This is why many budget laptops may only have up to 512 GB of SSD storage.

Despite the high costs and low capacity, however, SSDs are the clear winner over HDDs in terms of performance. While you’re paying more for less memory with an SSD, you’re investing in a faster and far more durable data storage option in the long run.

We recommend using an SSD as the primary storage for your operating system, applications, and most-used programs. Many laptops and computers also allow you to install additional SSDs, so you can upgrade as required if your storage needs grow. Implementing HDD as a secondary storage unit is another great idea, especially if you need a place to store documents and pictures because they don’t need to leverage the incredible access times and speeds of an SSD.

Looking to invest in some new hardware for your business? Talk with our experts before you make a decision. We can provide sound advice and help guide you in the right direction.

Stuf, a new startup transforming basements and other unused spaces into self-storage locations, is announcing that it has raised $1.8 million in seed funding.

Co-founder and CEO Katharine Lau previously led the real estate team at co-working company Industrious. She told me that she became interested in the self-storage industry during the early months of the pandemic, after a period of spring cleaning prompted her to put some of her belongings into storage.

Lau lives in New York city, where she said most self-storage locations are “way out in the West Side Highway or the East River, pretty far from where most people live.” She added that “at some of these traditional operations, it felt really sterile, with these fluorescent lights.”

“They were designed like morgues,” she said. “You really don’t know what’s behind these doors.”

These may not be big issues for people who put their things in storage and then forget about them for months or years, but Lau said that it’s a bad fit for the modern customer, particularly millennial women living in cities.

“Millennials tend to live more transient lifestyles and visit on a more frequent basis,” she said. “The storage facility becomes an extension of their home. It’s about much more than having place to leave your stuff. It becomes a useful extension of your life.”

So Stuf looks for what Lau described as “the forgotten spaces that weren’t generating cashflow,” signing revenue-sharing deals with landlords and then converting the space. The startup can go from touring a site to opening up for storage in four to six weeks, she said.

The result is a self-storage location closer to where customers actually live. And Lao said the company pays close  attention to interior design, aiming to create a “warm and inviting” environment that people enjoy visiting.

Other startups are trying to reinvent self-storage with a more on-demand approach, where the company picks up your belongings for you. Lau said that’s a nice consumer experience, but it creates unit economics that are “quite challenging.”

Stuf CEO Katharine Lau

Stuf’s pricing is currently “on par” with traditional self-storage, she said, and because “we don’t buy the buildings or sign [a traditional lease], there are some savings we plan to pass on to customers as we grow.” (When I looked at listings for Stuf’s Brooklyn location this morning, pricing ranged from $172.51 per month for a 10×6 foot space to $43 for a 5×3 space.)

The startup already has three locations in San Francisco and New York. And it’s seeing real consumer demand, with its initial spaces filled to 90% capacity within three months.

The seed funding was led by Wilshire Lane Partners and Harlem Capital, allowing Stuf to continue opening new locations nationwide. Lau’s goal is to launch more than 100,000 square feet of storage space in 2021.

“Stuf is truly special because, business opportunity aside, two Black-led VC funds came together to invest in a business founded and run by a woman,“ said Harlem Capital Managing Partner Henri Pierre-Jacques in a statement. “Katharine stood out given her industry expertise, leadership and vision. We couldn’t be more excited to be on the journey with her as she looks to alter the storage industry.”

As your S3 storage requirements grow, it gets harder to understand exactly what you have, and this especially true when it crosses multiple regions. This could have broad implications for administrators, who are forced to build their own solutions to get that missing visibility. AWS changed that this week when it announced a new product called Amazon S3 Storage Lens, a way to understand highly complex S3 storage environments.

The tool provides analytics that help you understand what’s happening across your S3 object storage installations, and to take action when needed. As the company describes the new service in a blog post, “This is the first cloud storage analytics solution to give you organization-wide visibility into object storage, with point-in-time metrics and trend lines as well as actionable recommendations,” the company wrote in the post.

Image Credits: Amazon

The idea is to present a set of 29 metrics in a dashboard that help you “discover anomalies, identify cost efficiencies and apply data protection best practices,” according to the company. IT administrators can get a view of their storage landscape and can drill down into specific instances when necessary, such as if there is a problem that requires attention. The product comes out of the box with a default dashboard, but admins can also create their own customized dashboards, and even export S3 Lens data to other Amazon tools.

For companies with complex storage requirements, as in thousands or even tens of thousands of S3 storage instances, who have had to kludge together ways to understand what’s happening across the systems, this gives them a single view across it all.

S3 Storage Lens is now available in all AWS regions, according to the company.

In a September interview at TechCrunch Disrupt, Dropbox co-founder and CEO Drew Houston talked about how the pandemic had forced the company to rethink what work means, and how his company is shifting with the new requirements of a work-from-home world. Today, the company announced broad changes to Dropbox Spaces, the product introduced last year, to make it a collaboration and project management tool designed with these new requirements in mind.

Dropbox president Timothy Young says that the company has always been about making it easy to access files wherever you happen to be and whatever device you happen to be on, whether that was in a consumer or business context. As the company has built out its business products over the last several years, that involved sharing content internally or externally. Today’s announcement is about helping teams plan and execute around the content you create with a strong project focus.

“Now what we’re basically trying to do is really help distributed teams stay organized, collaborate together and keep moving along, but also do so in a really secure way and support IT, administrators and companies with some features around that as well, while staying true to Dropbox principles,” Young said.

This involves updating Spaces to be a full-fledged project management tool designed with a distributed workforce in mind. Spaces connects to other tools like your calendar, people directory, project management software — and of course files. You can create a project, add people and files, then set up a timeline and assign and track tasks, In addition, you can access meetings directly from Spaces and communicate with team members, who can be inside or outside the company.

Houston suggested a product like this could be coming in his September interview when he said:

“Back in March we started thinking about this, and how [the rapid shift to distributed work] just kind of happened. It wasn’t really designed. What if you did design it? How would you design this experience to be really great? And so starting in March we reoriented our whole product road map around distributed work,” he said.

Along these same lines, Young says the company itself plans to continue to be a remote first company even after the pandemic ends, and will continue to build tools to make it easier to collaborate and share information with that personal experience in mind.

Today’s announcement is a step in that direction. Dropbox Spaces has been in private beta, but will be available in public beta starting today. It should be available publicly at the beginning of next year.

Come June 1, 2021, Google will change its storage policies for free accounts — and not for the better. Basically, if you’re on a free account and a semi-regular Google Photos user, get ready to pay up next year and subscribe to Google One.

Currently, every free Google Account comes with 15 GB of online storage for all your Gmail, Drive and Photos needs. Email and the files you store in Drive already counted against those 15 GB, but come June 1, all Docs, Sheets, Slides, Drawings, Forms or Jamboard files will count against the free storage as well. Those tend to be small files, but what’s maybe most important here, virtually all of your Photos uploads will now count against those 15 GB as well.

That’s a bid deal because today, Google Photos lets you store unlimited images (and unlimited video, if it’s in HD) for free as long as they are under 16MP in resolution or you opt to have Google degrade the quality. Come June of 2021, any new photo or video uploaded in high quality, which currently wouldn’t count against your allocation, will count against those free 15 GB.

Image Credits: Google

As people take more photos every year, that free allotment won’t last very long. Google argues that 80 percent of its users will have at least three years to reach those 15 GB. Given that you’re reading TechCrunch, though, chances are you’re in those 20 percent that will run out of space much faster (or you’re already on a Google One plan).

Some good news: to make this transition a bit easier, photos and videos uploaded in high quality before June 1, 2021 will not count toward the 15 GB of free storage. As usual, original quality images will continue to count against it, though. And if you own a Pixel device, even after June 1, you can still upload an unlimited number of high-quality images from those.

To let you see how long your current storage will last, Google will now show you personalized estimates, too, and come next June, the company will release a new free tool for Photos that lets you more easily manage your storage. It’ll also show you dark and blurry photos you may want to delete — but then, for a long time Google’s promise was you didn’t have to worry about storage (remember Google’s old Gmail motto? ‘Archive, don’t delete!’)

In addition to these storage updates, there’s a few additional changes worth knowing about. If your account is inactive in Gmail, Drive or Photos for more than two years, Google ‘may’ delete the content in that product. So if you use Gmail but don’t use Photos for two years because you use another service, Google may delete any old photos you had stored there. And if you stay over your storage limit for two years, Google “may delete your content across Gmail, Drive and Photos.”

Cutting back a free and (in some cases) unlimited service is never a great move. Google argues that it needs to make these changes to “continue to provide everyone with a great storage experience and to keep pace with the growing demand.”

People now upload more than 4.3 million GB to Gmail, Drive and Photos every day. That’s not cheap, I’m sure, but Google also controls every aspect of this and must have had some internal projections of how this would evolve when it first set those policies.

To some degree, though, this was maybe to be expected. This isn’t the freewheeling Google of 2010 anymore, after all. We’ve already seen some indications that Google may reserve some advanced features for Google One subscribers in Photos, for example. This new move will obviously push more people to pay for Google One and more money from Google One means a little bit less dependence on advertising for the company.

Qumulo, the Seattle-based data storage startup, announced a bunch of updates today including support for NvME caching, an approach that should enable customers to access faster flash storage at a lower price point.

NvME flash storage development is evolving quickly, driving down the price with higher performance, a win-win situation for large data producers, but it’s still more expensive than traditional drives. Qumulo CEO Bill Richter pointed out that the software still has to take advantage of these changing flash storage dynamics.

To that end, the company claims with its new NvME caching capability, it is giving customers the ability to access faster flash storage for the same price as spinning disks by optimizing the software to more intelligently manage data on its platform and take advantage of the higher performance storage.

The company is also announcing the ability to dynamically scale using the latest technologies such as chips, memory and storage in an automated way. Further, it’s providing automated data encryption at no additional charge and new instant updates, which it says can be implemented without any down time. Finally, it has introduced a new interface to make it easier for customers to move their data from on premises data storage to Amazon S3.

Richter says that the company’s mission has always been about creating, managing and consuming massive amounts of file-based data. As the pandemic has taken hold, more companies are moving their data and applications to the cloud.

“The major secular trends that underpin Qumulo’s mission — the massive amount of file-based content, and the use of cloud computing to solve the content challenge, have both accelerated during the pandemic and we have received really clear signs of that,” he said.

Qumulo was founded back in 2012 and has raised $351 million. Its most recent raise was a hefty $125 million last July on a valuation over $1.2 billion.

Last year, Dropbox talked about making a shift to Shingled Magnetic Recording or SMR disks for short because of the efficiency they can give a high volume storage platform like theirs. Today, Western Digital announced that Dropbox was one of the first companies to qualify their Ultrastar® DC HC650 20TB, host-managed SMR hard disks.

Dropbox’s modern infrastructure story goes back to 2017 when it decided to shift most of its business from being hosted on AWS to building their own infrastructure. As they moved through the process of making that transition in the following years, they were looking for new storage technology ideas to help drive down the cost of running their own massive storage system.

As principal engineer James Cowling told TechCrunch last year, one of the ideas that emerged was using SMR:

What emerged was SMR, which has high storage density and a lower price point. Moving to SMR gave Dropbox the ability to do more with less, increasing efficiency and lowering overall costs — an essential step for a company trying to do this on its own. “It required expertise obviously, but it was also exciting to bring a lot of efficiencies in terms of cost and storage efficiency, while pulling down boundaries between software and hardware,” Cowling said.

As it turns out, Dropbox VP of engineering Andrew Fong says that the company has been working with Western Digital for a number of years and the new SMR technology is the latest step in that partnership.

Western Digital says that these drives deliver this cost savings through increased storage density and lower power requirements. “When considering exabyte-scale needs, and associated capital and operating cost of the data center, the long-term value in terms of lower cost-per-TB, higher density, low power and high reliability can help benefit the bottom line,” the company said in a statement.

Time will tell if these disks deliver as promised, but they certainly show a lot of potential for a high volume user like Dropbox.

The pandemic has put stress on companies dealing with a workforce that is mostly — and sometimes suddenly — working from home. That has led to rising needs for security and governance tooling, something that Egnyte is looking to meet with new features aimed at helping companies cope with file management during the pandemic.

Egnyte is an enterprise file storage and sharing (EFSS) company, though it has added security services and other tools over the years.

“It’s no surprise that there’s been a rapid shift to remote work, which has I believe led to mass adoption of multiple applications running on multiple clouds, and tied to that has been a nonlinear reaction of exponential growth in data security and governance concerns,” Vineet Jain, co-founder and CEO at Egnyte, explained.

There’s a lot of data at stake.

Egnyte’s announcements today are in part a reaction to the changes that COVID has brought, a mix of net-new features and capabilities that were on its road map, but accelerated to meet the needs of the changing technology landscape.

What’s new?

The company is introducing a new feature called Smart Cache to make sure that content (wherever it lives) that an individual user accesses most will be ready whenever they need it.

“Smart Cache uses machine learning to predict the content most likely to be accessed at any given site, so administrators don’t have to anticipate usage patterns. The elegance of the solution lies in that it is invisible to the end users,” Jain said. The end result of this capability could be lower storage and bandwidth costs, because the system can make this content available in an automated way only when it’s needed.

Another new feature is email scanning and governance. As Jain points out, email is often a company’s largest data store, but it’s also a conduit for phishing attacks and malware. So Egnyte is introducing an email governance tool that keeps an eye on this content, scanning it for known malware and ransomware and blocking files from being put into distribution when it identifies something that could be harmful.

As companies move more files around it’s important that security and governance policies travel with the document, so that policies can be enforced on the file wherever it goes. This was true before COVID-19, but has only become more true as more folks work from home.

Finally, Egnyte is using machine learning for auto-classification of documents to apply policies to documents without humans having to touch them. By identifying the document type automatically, whether it has personally identifying information or it’s a budget or planning document, Egnyte can help customers auto-classify and apply policies about viewing and sharing to protect sensitive materials.

Egnyte is reacting to the market needs as it makes changes to the platform. While the pandemic has pushed this along, these are features that companies with documents spread out across various locations can benefit from regardless of the times.

The company is over $100 million ARR today, and grew 22% in the first half of 2020. Whether the company can accelerate that growth rate in H2 2020 is not yet clear. Regardless, Egnyte is a budding IPO candidate for 2021 if market conditions hold.

Pure Storage, the public enterprise data storage company, today announced that it has acquired Portworx, a well-funded startup that provides a cloud-native storage and data-management platform based on Kubernetes, for $370 million in cash. This marks Pure Storage’s largest acquisition to date and shows how important this market for multi-cloud data services has become.

Current Portworx enterprise customers include the likes of Carrefour, Comcast, GE Digital, Kroger, Lufthansa, and T-Mobile. At the core of the service is its ability to help users migrate their data and create backups. It creates a storage layer that allows developers to then access that data, no matter where it resides.

Pure Storage will use Portworx’s technology to expand its hybrid and multi-cloud services and provide Kubernetes -based data services across clouds.

Image Credits: Portworx

“I’m tremendously proud of what we’ve built at Portworx: an unparalleled data services platform for customers running mission-critical applications in hybrid and multi-cloud environments,” said Portworx CEO Murli Thirumale. “The traction and growth we see in our business daily shows that containers and Kubernetes are fundamental to the next-generation application architecture and thus competitiveness. We are excited for the accelerated growth and customer impact we will be able to achieve as a part of Pure.”

When the company raised its Series C round last year, Thirumale told me that Portworx had expanded its customer base by over 100 percent and its bookings increased by 376 from 2018 to 2019.

“As forward-thinking enterprises adopt cloud native strategies to advance their business, we are thrilled to have the Portworx team and their groundbreaking technology joining us at Pure to expand our success in delivering multi-cloud data services for Kubernetes,” said Charles Giancarlo, Chairman and CEO of Pure Storage. “This acquisition marks a significant milestone in expanding our Modern Data Experience to cover traditional and cloud native applications alike.”

Dropbox CEO and co-founder Drew Houston, appearing at TechCrunch Disrupt today, said that COVID has accelerated a shift to distributed work that we have been talking about for some time, and these new ways of working will not simply go away when the pandemic is over.

“When you think more broadly about the effects of the shift to distributed work, it will be felt well beyond when we go back to the office. So we’ve gone through a one way door. This is maybe one of the biggest changes to knowledge work since that term was invented in 1959,” Houston told TechCrunch Editor-In-Chief Matthew Panzarino.

That change has prompted Dropbox to completely rethink the product set over the last six months, as the company has watched the way people work change in such a dramatic way. He said even though Dropbox is a cloud service, no SaaS tool in his view was purpose-built for this new way of working and we have to reevaluate what work means in this new context.

“Back in March we started thinking about this, and how [the rapid shift to distributed work] just kind of happened. It wasn’t really designed. What if you did design it? How would you design this experience to be really great? And so starting in March we reoriented our whole product roadmap around distributed work,” he said.

He also broadly hinted that the fruits of that redesign are coming down the pike. “We’ll have a lot more to share about our upcoming launches in the future,” he said.

Houston said that his company has adjusted well to working from home, but when they had to shut down the office, he was in the same boat as every other CEO when it came to running his company during a pandemic. Nobody had a blueprint on what to do.

“When it first happened, I mean there’s no playbook for running a company during a global pandemic so you have to start with making sure you’re taking care of your customers, taking care of your employees, I mean there’s so many people whose lives have been turned upside down in so many ways,” he said.

But as he checked in on the customers, he saw them asking for new workflows and ways of working, and he recognized there could be an opportunity to design tools to meet these needs.

“I mean this transition was about as abrupt and dramatic and unplanned as you can possibly imagine, and being able to kind of shape it and be intentional is a huge opportunity,” Houston said.

Houston debuted Dropbox in 2008 at the precursor to TechCrunch Disrupt, then called the TechCrunch 50. He mentioned that the Wi-Fi went out during his demo, proving the hazards of live demos, but offered words of encouragement to this week’s TechCrunch Disrupt Battlefield participants.

Although his is a public company on a $1.8 billion run rate, he went through all the stages of a startup, getting funding and eventually going public, and even today as a mature public company, Dropbox still evolving and changing as it adapts to changing requirements in the marketplace.