Steve Thomas - IT Consultant

Gillmor Gang Artcard The Gillmor Gang — Keith Teare, Kevin Marks, Frank Radice, and Steve Gillmor. Recorded live Friday, January 13, 2017. Finally, the reality is upon us, and the Gang had it pretty right from the start. What a difference a week doesn’t make. Plus the latest G3 surviving Inauguration Day with Halley Suitt Tucker, Elisa Camahort Page, Kristie Wells, Rebecca Woodcock, and Tina Chase… Read More
Gillmor Gang Artcard The Gillmor Gang — John Borthwick, Kevin Marks, Frank Radice, and Steve Gillmor. Recorded live Friday, January 6, 2017. First show of the New Year, proving once again there is a next time. Plus the latest G3 (below) with Mary Hodder, Elisa Camahort Page, Francine Hardaway, and Tina Chase Gillmor. @stevegillmor, @borthwick, @kevinmarks, @fradice Produced/directed by Tina Chase Gillmor… Read More
Gillmor Gang Artcard The Gillmor Gang — Robert Scoble, Kevin Marks, Keith Teare, and Steve Gillmor. Recorded live Friday, January 29, 2016. The Gang discusses Facebook sharecropping as Parse joins FriendFeed on the scrapheap of post app momentum. Plus, the latest G3 with Halley Suitt Tucker, Mary Hodder, Elisa Camahort Page, and Tina Chase Gillmor. @stevegillmor, @scobleizer, @kevinmarks, @kteare @tinagillmor Read More
waelghonim Wael Ghonim is an activist who helped spark the Egyptian Revolution, a wave of protests and demonstrations in Egypt that were part of the Arab Spring, and which helped overthrow the long-reigning Egyptian dictator Hosni Mubarak. Ghonim, who worked for Google at the time, used social media to unite Egyptians and create the movement in his country and was jailed for it. Thanks to social media… Read More
Gillmor Gang Artcard The Gillmor Gang — Kevin Marks, Frank Radice, Keith Teare, and Steve Gillmor. Recorded live Friday, January 24, 2016. Tech, media, and politics collide in the Global Streaming era and the birth of the VPN Party. Plus, the latest G3 with Mary Hodder, Francine Hardaway, Elisa Camahort Page, and Tina Chase Gillmor. @stevegillmor, @fradice, @kevinmarks, @kteare Produced & directed by… Read More
Gillmor Gang Artcard The Gillmor Gang — John Borthwick, Matthew Panzarino, Ari Weinstein, and Steve Gillmor. Recorded live Friday, December 18, 2015. The Gang welcomes Workflow’s Ari Weinstein for a deep dive into the science and politics of the Notification Layer. Plus, the latest G3 with Halley Suitt Tucker, Kristie Wells, Francine Hardaway, and Tina Chase Gillmor. @stevegillmor, @borthwick,… Read More
Instagram Spotlight Compilations Instagram’s answer to Snapchat’s Live Stories isn’t just for holidays and big events any more. Internally, they’re known as Spotlight Compilations — vertical slideshows of the best videos related to a theme, like “Dynamic Duos – Odd Couple Animal Videos” or “Ramped Up – Rad Skateboarding Videos.” They appear in the Spotlight… Read More

Web_Jan6_CYou might have a website but nowadays that is no longer enough. It is vital you have a website that looks good and has features that reflect well upon your business. A cheap looking, unappealing website is just about the fastest way to scare off new clients and make current customer reconsider their decision to do business with you. We have compiled a few things you can do to make your website really stand out.

Your website is most likely to be your first, and in most cases only, chance to make an impression on people. It used to be that a customer would come visit you in person or call you but that isn’t the case anymore. Today they will search for your business on Google and head directly to your website. If they don’t like what they see, they leave without a trace.

That’s why it is imperative that your website is not only visually appealing but has content to engage visitors and help drive them to your business. While there are loads of features that can help you accomplish these, we’ve picked three of our favorites that we think can really help your website standout.

Contact Forms

You could have the most convincing sales pitch on your website that makes every person who visits want to buy what you’re selling immediately, but if you don’t have a contact form for them to fill out, most will never actually follow up with you. Even if you have your phone number and email prominently displayed throughout your website, most won’t put in the effort to get in touch.

That’s why a simple contact form can be a great way to help convert leads into sales. This is also a way to get people to signup for other services you offer such as email newsletters or free promotional material. Just make sure you don’t over do it on the contact forms. Having too many on a given page can confuse readers and make it seems as if you’re desperate to get their information.

In-house videos

While you may not believe it, people who visit your website want to see and hear from you. Having videos from other sources is a good start, but at the end of the day, it’s your business and you should be representing it. Thanks to innovative technology and the rise of smartphones, it is now easier than ever to shoot and edit videos.

Don’t worry about the need to produce slick, five-minute promotional videos with graphics and Hollywood-caliber lighting. Most people won’t ever watch it in its entirety anyway. Instead, come up with a 30-second introduction video welcoming visitors and giving them more background information on what you do. It may seem simple but it can really connect with visitors who stop by your website.

Get customers involved

One of the best ways to improve your website is by incorporating user-generated content into it. There are quite a few ways to do this and most of them don’t require that much work on your end. The easiest method to get customers involved is to feature testimonials on your website. Words from clients can resonate more with visitors than claims you make about yourself as readers are more likely to identify with these testimonials.

If you’re feeling a bit brave, or don’t mind visitors seeing honest and possible negative feedback, several review websites like TripAdvisor and Foursquare offer plug-ins that allow you to feature the reviews they have collected about your business on your website. There are, of course, pros and cons to doing this and if you have a lot of negative reviews, sticking with the testimonials is probably a safer choice.

Want more pointers on how to create a dynamic website? Need to learn how to better market your business online? Get in touch and we can show you how it’s done.

Web_Jan6_BHaving a website is no longer enough to be successful. You must have a website that not only presents your company in a positive light but also offers a good experience for users. While this may seem like a time consuming and maybe even expensive process, it’s actually simpler than you may realize. Here are three things you can incorporate into your website to help leave visitors impressed.

Your website is most likely to be your first, and in most cases only, chance to make an impression on people. It used to be that a customer would come visit you in person or call you but that isn’t the case anymore. Today they will search for your business on Google and head directly to your website. If they don’t like what they see, they leave without a trace.

That’s why it is imperative that your website is not only visually appealing but has content to engage visitors and help drive them to your business. While there are loads of features that can help you accomplish these, we’ve picked three of our favorites that we think can really help your website standout.

Contact Forms

You could have the most convincing sales pitch on your website that makes every person who visits want to buy what you’re selling immediately, but if you don’t have a contact form for them to fill out, most will never actually follow up with you. Even if you have your phone number and email prominently displayed throughout your website, most won’t put in the effort to get in touch.

That’s why a simple contact form can be a great way to help convert leads into sales. This is also a way to get people to signup for other services you offer such as email newsletters or free promotional material. Just make sure you don’t over do it on the contact forms. Having too many on a given page can confuse readers and make it seems as if you’re desperate to get their information.

In-house videos

While you may not believe it, people who visit your website want to see and hear from you. Having videos from other sources is a good start, but at the end of the day, it’s your business and you should be representing it. Thanks to innovative technology and the rise of smartphones, it is now easier than ever to shoot and edit videos.

Don’t worry about the need to produce slick, five-minute promotional videos with graphics and Hollywood-caliber lighting. Most people won’t ever watch it in its entirety anyway. Instead, come up with a 30-second introduction video welcoming visitors and giving them more background information on what you do. It may seem simple but it can really connect with visitors who stop by your website.

Get customers involved

One of the best ways to improve your website is by incorporating user-generated content into it. There are quite a few ways to do this and most of them don’t require that much work on your end. The easiest method to get customers involved is to feature testimonials on your website. Words from clients can resonate more with visitors than claims you make about yourself as readers are more likely to identify with these testimonials.

If you’re feeling a bit brave, or don’t mind visitors seeing honest and possible negative feedback, several review websites like TripAdvisor and Foursquare offer plug-ins that allow you to feature the reviews they have collected about your business on your website. There are, of course, pros and cons to doing this and if you have a lot of negative reviews, sticking with the testimonials is probably a safer choice.

Want more pointers on how to create a dynamic website? Need to learn how to better market your business online? Get in touch and we can show you how it’s done.

How’s your website doing? For a lot of business owners, the answer is simply up and running. While having a website is a good start, it must also be appealing to visitors. A poorly designed website can drive away both potential and current customers who don’t want to be associated with a brand that doesn’t present itself well online. Don’t fret if your website isn’t perfect. Here are a few tips to improve it.

Your website is most likely to be your first, and in most cases only, chance to make an impression on people. It used to be that a customer would come visit you in person or call you but that isn’t the case anymore. Today they will search for your business on Google and head directly to your website. If they don’t like what they see, they leave without a trace.

That’s why it is imperative that your website is not only visually appealing but has content to engage visitors and help drive them to your business. While there are loads of features that can help you accomplish these, we’ve picked three of our favorites that we think can really help your website standout.

Contact Forms

You could have the most convincing sales pitch on your website that makes every person who visits want to buy what you’re selling immediately, but if you don’t have a contact form for them to fill out, most will never actually follow up with you. Even if you have your phone number and email prominently displayed throughout your website, most won’t put in the effort to get in touch.

That’s why a simple contact form can be a great way to help convert leads into sales. This is also a way to get people to signup for other services you offer such as email newsletters or free promotional material. Just make sure you don’t over do it on the contact forms. Having too many on a given page can confuse readers and make it seems as if you’re desperate to get their information.

In-house videos

While you may not believe it, people who visit your website want to see and hear from you. Having videos from other sources is a good start, but at the end of the day, it’s your business and you should be representing it. Thanks to innovative technology and the rise of smartphones, it is now easier than ever to shoot and edit videos.

Don’t worry about the need to produce slick, five-minute promotional videos with graphics and Hollywood-caliber lighting. Most people won’t ever watch it in its entirety anyway. Instead, come up with a 30-second introduction video welcoming visitors and giving them more background information on what you do. It may seem simple but it can really connect with visitors who stop by your website.

Get customers involved

One of the best ways to improve your website is by incorporating user-generated content into it. There are quite a few ways to do this and most of them don’t require that much work on your end. The easiest method to get customers involved is to feature testimonials on your website. Words from clients can resonate more with visitors than claims you make about yourself as readers are more likely to identify with these testimonials.

If you’re feeling a bit brave, or don’t mind visitors seeing honest and possible negative feedback, several review websites like TripAdvisor and Foursquare offer plug-ins that allow you to feature the reviews they have collected about your business on your website. There are, of course, pros and cons to doing this and if you have a lot of negative reviews, sticking with the testimonials is probably a safer choice.

Want more pointers on how to create a dynamic website? Need to learn how to better market your business online? Get in touch and we can show you how it’s done.

Gillmor Gang Artcard The Gillmor Gang — Robert Scoble, John Taschek. Kevin Marks, Keith Teare, and Steve Gillmor. Recorded live Friday, December 18, 2015. The Gang winds things up for 2015 with a quick tour of the near future: VR, AR, Slack, Salesforce, and the politics of engagement. Plus, the latest G3 (below) with Halley Suitt Tucker, Denise Howell, Francine Hardaway, and Tina Chase Gillmor. Read More
Gillmor Gang Artcard The Gillmor Gang — Robert Scoble, John Taschek. Kevin Marks, Keith Teare, and Steve Gillmor. Recorded live Tuesday, December 4, 2015. The Gang abandons tech for presidential politics as Trump turns TV into his own private social network. Plus, the latest G3 with Mary Hodder, Halley Suitt Tucker, Francine Hardaway, and Tina Chase Gillmor. Produced and directed by Tina Chase Gillmor… Read More