The Apple Watch is a novel product in Apple’s lineup for more reasons than one, but the sheer range of options available to prospective buyers may be among the most challenging to wrap your head around. Have no fear, we’ve got a handy guide to help you pick a version based on your which of the broad archetypes described below you identify with most. Of course, the Apple Watch… Read More

 Apple’s focus should be on selling as many watches as possible, not becoming a fashion brand. Read More

 Of all the complications that will worry the outer rim of Apple Watch buyers’ minds, the question of whether they need to purchase a case to protectively encase their expensive wrist-wear is perhaps the most frivolous. Read More

 According to a MarketWatch report, a man named “Zeng” from Guangzhou, China told police that he was selling drugs to finance his Apple Watch purchase. He had his eye on a mid-level Apple Watch Steel version, which will start around $668 USD in China, as opposed to the starting U.S. price point of $549. Zeng, 21, was arrested on Tuesday at a train station after trying to sell drugs to… Read More

 Apple has now spent a fair amount of time showing us how Apple Watch apps will work on its wearable, which launches on April 24 (with pre-orders starting April 10), but few have had a chance to try out the software for themselves. Dedicated watch app site WatchAware has spent considerable time and effort providing interactive teaser trailers that provide a basic idea how apps for Apple Watch… Read More

 Motorola’s Android Wear smartwatch, which led sales of Android Wear devices during their first year of availability, is now part of Moto Maker, the custom hardware design platform that lets shoppers build their own looks for Moto devices. Moto 360 customization options include three different finishes, nine separate band styles and a number of different pre-installed watch face options.… Read More

 Android Wear is reportedly getting some updates that will help it mirror or offer alternatives to some of the big wearable advantages Apple has made available on the new Apple Watch, including input and connectivity tweaks. The Verge reports that Google is planning to bring Wi-Fi support and gesture control to Android Wear, as well as UI changes that make apps easier to find and open without… Read More

 The Apple Watch got its grand unveiling yesterday. You can read our round-up of details from Apple’s event here. But as tech watchers chewed over the price-tag for the latest luxury gizmo to be born in Cupertino talk turned to obsolescence. Read More

 When Kevin Lynch, Apple’s VP of technology demonstrated how apps worked on the Apple Watch today, he showed some cool examples such as ordering an Uber and checking in to your hotel from the Watch, but he also included a quick peek at an app from Salesforce. It was the only truly enterprise app for the Watch that Apple showed today. Lynch showed how a person might use the Watch… Read More

 Apple’s smartwatch was on display again at today’s special Apple event, and this time we actually got to try a live unit. Last September, we were able to wear the hardware on our wrists, but today units had near-final live software so we got get a better idea of how it will actually work when it ships on April 24. The Apple Watch’s hardware is of course still quite… Read More

 After nearly half a year of suspense, we finally have all the details about the Apple Watch, including when it’ll launch, how much it’ll cost, and what the user experience will be like. That means we can take a step back and look at how it compares to the rest of the smartwatch market. To make this a fair fight, we’ve taken the Apple Watch and put it up against premium… Read More

 This is no sidekick. It’s not merely a companion. The Apple Watch completely eliminates the need to pull out your phone in many situations. That was the theme of today’s launch event. This isn’t just another screen for your notifications. Yes, Apple Watch is time, saved. But Apple Watch is also things done. Hail and find your Uber. Browse and Like Instagram photos. Reply… Read More