Windows 11’s Photos app has been getting some impressive upgrades recently, and it looks like another one is on the way. The app is getting Designer web app integration, which is Microsoft’s tool that enables people to make professional-looking graphics, but there’s one little catch - it’ll prompt Designer to open in Edge (Microsoft’s web browser that comes installed with Windows 11). 

The new Designer integration joins a line-up of other features that have been added in the last two years, including the background blur feature, an AI magic eraser, and more. The new feature is  accessible via an 'Edit in Microsoft Designer' option within the Photos app, represented by an icon that will appear in the middle of the Preview window. 

It’s not the most subtle position for it, and I think it’s fair to assume Microsoft is doing that because it wants users to click it. Doing so will take users to the Microsoft Designer website which opens in an Edge window - and due to Edge not being the most popular of web browsers, this could irritate people who have set their default browser to a different app, such as Chrome. 

This development is still in the testing stages, according to Windows Latest, making its way through the Windows Insider Program. The feature can be found in Photos app version 2024.11040.16001.0, which is a part of the Windows 11 24H2 preview build in the Canary channel. The feature should also be available in the Windows 11 Insider Dev channel build, but the Photos app version has to be version 2024.11040.16001.0.

Apparently, you can also prompt the Designer web app to open by right-clicking the image while in Preview in the Photos app, and clicking ‘Edit in Designer online’ in the menu that appears.

The apparent state of the new feature

When it tried to activate the new feature, Windows Latest hit a wall as it was presented with a blank canvas in Designer, rather than the image that was going to be edited. Hopefully, this is an anomaly or an error, and it presumably will result in the image you’re looking at in Preview in the Photos app opening up in Designer when the feature is fully rolled out in a Windows update. 

Windows Latest made several attempts at making the feature function as intended, but it wasn’t to be, and I would hope that Microsoft takes this feedback on board, especially if it’s a widespread issue. You can import the image manually while having the Designer web app already open, but this will defeat the purpose of having an easily accessible option in the Photos app. 

Users can edit their image in Designer, but only if they’ve signed into their Microsoft account. Microsoft wrote about the feature in an official Windows Blogs post, explaining that it’s currently being tested in the US, UK, Australia, Ireland, India, and New Zealand.

Having various image editing tools scattered across the Photos app, the Designer web app, and the Paint app doesn’t make things easy for Windows users. People like accessing all the relevant tools from whatever app they’re currently using instead of having to memorize which app has what exclusive feature. 

The approach has been called ‘inconsistent’ by Windows Latest, and I would bet that it’s not alone in that opinion. While it’s clear that Microsoft wants to get people using its new AI-powered tools, the company would be much better served if made them easier to access through one powerful program, rather than being scattered around Windows 11.

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Windows 11’s incoming linchpin feature for the 24H2 update, which is theoretically AI Explorer, might be exclusive to ARM laptops only – if a fresh clue dug up in Microsoft’s desktop OS means anything.

On X (formerly Twitter), a regular leaker on the subject of Microsoft, Albacore, made the revelation that they’d found the hardware requirements for AI Explorer baked into the code for Windows 11 preview build 26100 (which is supposedly the RTM version of the 24H2 update).

Those system requirements call for 16GB of RAM (not a surprise), a system drive of at least 225GB (that’s total size, as opposed to free space), and an ARM processor (very definitely a surprise).

In fact, these requirements stipulate an ARM CPU and specifically a Snapdragon X Elite NPU.

What this means, in theory, is that AI Explorer is designed to run only on Snapdragon X Elite laptops (the Qualcomm SoC is ARM-based, in case you didn’t guess). This further means that if you have an AMD or Intel (x86) processor in your laptop or desktop PC, then you won’t get AI Explorer.

Analysis: Exploring all the possibilities

This is a pretty huge deal because AI Explorer is – as far as we can discern from the rumor mill – the key feature for AI PCs, and the most important step forward in terms of using AI with Windows 11 in the 24H2 update. It pretty much sounds like the ‘wow’ moment for Copilot’s capabilities, allowing natural language searches to find anything on the PC (“Find me that document which has all the settings for my TV”).

Therefore, for it to be only happening on ARM-based PCs, and not Intel or AMD devices, is a different kind of ‘wow’ moment we guess. A ‘wow, wait a minute – I don’t get this?’ moment, more to the point.

We should stress that we need to be very cautious going by leaks, especially clues that have been dug up deep within the workings of the OS. We don’t know this is happening for sure, by any means – this is just a suggestion.

So, what are the chances of it happening? Well, it seems unlikely that Microsoft would put a hard limit on its best feature happening outside of ARM devices. While the company is clearly placing a lot of weight on the Snapdragon X Elite, and ramping up Windows in ARM in general with AI PCs, surely excluding Intel and AMD PCs from the fun would be going too far… right?

What we might entertain is the possibility that initially, AI Explorer might be just for Snapdragon X Elite laptops – and later, it’ll get a broader rollout to Windows 11 devices of all kinds, including those without ARM CPUs.

A limited exclusive, if you will, and the key point why this might be necessary is the NPU, as the Snapdragon X Elite has a much faster Neural Processing Unit – which accelerates AI workloads. It’s possible that current-gen chips, with their much weaker NPUs that don’t meet the requirement of 45 TOPS (trillions of operations per second, a measurement of power in relation to AI tasks), simply aren’t up to the job of running AI Explorer. Or at least, running it fast enough to be impressive.

The Snapdragon X Elite boasts an NPU with 45 TOPS, and so this might be why AI Explorer will be for systems with this SoC only – just to begin with. Then, when Intel’s Lunar Lake chips – boasting 45 TOPS – or AMD’s Strix Point (at a similar level), arrive later this year, those mobile ranges will be good to go with AI Explorer. So, Microsoft will open up things more at that point.

This is pure guesswork, of course. There’s also another potential benefit for Microsoft – it’ll give folks another reason to pick up a Snapdragon X Elite-toting laptop when they emerge, in theory in June (though AI Explorer itself won’t arrive until 24H2 features are dropped, likely in September, it should be noted).

Microsoft’s own Surface Pro 10 and Surface Laptop 6 are such AI PCs that’ll use that Snapdragon chip, of course. (As a side note, we can presume these devices will have an entry-level floor of 16GB RAM and 256GB of storage – given the other requirements floated above – and that’d be interesting in itself).

Microsoft is on a big push to get Windows on ARM truly off the ground, after all, so this could all be part of that strategy. However, surely the requirement for ARM to drive AI Explorer would be a temporary one if it happens – and Intel plus AMD CPUs would join the party eventually? Well, time will tell, but there’s certainly no reason why they shouldn’t with the next-gen laptop chips from Teams Blue and Red.

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The Microsoft Store app has reportedly got a major performance upgrade that’s now available to all users. It doesn’t look like it brings any new features, but it does promise improved performance for the app.

The new and improved version was initially released through the Windows Insider Program in early April. The Windows Insider Program is a testing community run by Microsoft that allows interested Windows users and experts to try versions of the operating system and new features that Microsoft is working on. The new version of the Microsoft Store is now available in the 'Stable Channel' of the Windows Insider Program, the last round of testing before something is deployed in the Windows Update app for all users - which suggests that it could soon roll out to everyone. 

Rudy Huyn, a principal architect at Microsoft, publicized the changes in a series of posts on X, detailing the changes made in Microsoft Store version 22403 compared to its predecessor. He explains that product pages will load up to 40% faster in the newer version, the ‘Buy’ button will appear up to 1.5 times faster on average thanks to licensing optimizations, and a launch screen that appears more smoothly thanks to a modified splash screen. 

How to make sure you have the latest Microsoft Store

Users running suitable versions of Windows can usually expect the Microsoft Store app to download this update on its own and update itself, but you can speed up the process if this doesn’t happen by opening the Microsoft Store app on your PC and clicking the profile icon which can be found in the top-right corner of the app. This should open a menu, and you need to click on ‘Settings’. If you scroll all the way down in the Settings screen, you should see a section with the ‘About’ heading. In the top-right corner of this section, you should see the version of the app that your system is running. 

If this doesn’t say ‘Version 22403…” then you can go to the ‘Library’ section of your Microsoft Store, which can be found in the navigation ribbon (mine runs vertically on the left-hand side of the app and the Library icon is towards the bottom). You can then select ‘Get updates’ which should prompt the update process.

The Microsoft Store isn’t the most popular of app stores out there – Apple’s App Store and Google’s Play Store see a lot more use. This is largely due to factors like its sluggish performance and comparative lack of apps. Changes like this are important steps if Microsoft wants to compete or even attract users of other systems, not to mention the fact that users want software and products that work well first and foremost.

App stores have become an industry standard for downloading and installing apps, and it would do Microsoft well to make the Microsoft Store a Windows highlight instead of being a sore spot, since the marketplace has historically been pretty poor compared to its rivals. Hopefully, Microsoft continues in this direction and users will feel a tangible improvement in their Microsoft Store app experience, expanding the choice of apps users can install and pursuing improvement in smoothing out its processes. 

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Windows 11 users are now receiving the Moment 5 update, which began rolling out a week ago, but some folks have sadly been hit by some frustrating glitches – including a ‘white screen’ crash.

Windows Latest picked up on a few problems with the April cumulative update for Windows 11, including some folks getting installation failures.

This is a long-running gremlin in the works whereby the update process falls over and doesn’t install, producing an error that is essentially meaningless garbage. (Or as Microsoft calls it, a stop error code – a hexadecimal string such as ‘0x800705b9’ which is one of the codes spotted in this instance).

That gives you no clue as to how to resolve the problem, and trying to install again results in the same crash happening with the Moment 5 update. About all you can do is sit tight and hope Microsoft resolves the issue, for now, or try upgrading via the Media Creation Tool. (Which we wouldn’t recommend to anyone but the more tech-savvy readers out there – if you don’t know what this tool is, best to steer clear on balance).

The other major stumbling block with this April update is a problem that sounds like the white equivalent of the famed Blue Screen of Death (BSoD) whereby the PC is locked up and needs to be rebooted to get back to normal.

Windows Latest describes what they encountered, which is after installing Moment 5 successfully, they got stuck on a white screen. This looks like some kind of setup screen, or indeed one of the panels trying to push you to do something post-update – like finishing setting up Windows or your Microsoft Account – except it’s blank (save for a couple of tiny icons).

The website notes that they were able to boot to the desktop after disconnecting the internet, and fortunately for Windows Latest, the white screen didn’t return after that.

There’s also evidence of this issue on Reddit and this thread on Microsoft’s Answers.com help forum, where some folks are saying this white screen keeps coming back.

So, while Windows Latest found it was an issue that went away swiftly, others apparently aren’t so lucky. So we’re calling this the ‘white screen of doom’ as it appears to be persistent at least for some, which must be a real pain.

Analysis: Unplug the internet

What’s interesting to note is that one of the affected people on Answers.com states: “The only thing working for me atm is to start the computer without internet and I don’t get the white screen.” Somebody else replies that they tried this and it worked.

Windows Latest also observes disconnecting from the internet worked to sidestep the white screen, so this is definitely something you should give a whirl if you’re affected by this problem.

This lends some credibility to the idea that this is some kind of nag panel, and it’s failing to pipe through the content from Microsoft’s servers, perhaps – and when you pull the plug on the internet, it stops trying and finally loads the desktop. (That’s purely wild guesswork, mind you).

It’s also worth noting that on the above Reddit thread, there are some consistent mentions of problems with PCs resuming from sleep (or monitors turning back on after waking the system). So that might be one to watch out for, too.

Hopefully, Microsoft is looking into the reports of these problems and will be on hand with some official advice soon enough. We’ve reached out to the company and will update this article with any response to the apparent problems with the April update. Currently, the official support document from Microsoft lists no known issues with Moment 5.

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Microsoft is already working away at what could be the first Moment update to follow the big Windows 11 24H2 update.

Currently, work is ongoing with finishing the 24H2 update which lands later this year – most likely it’ll roll out from September – but Microsoft is already looking past that upgrade to the first Moment update it’ll deliver for that release, likely early in 2025. (Assuming the Moment name is kept, and we’ll come back to that).

This is according to a respected Microsoft leaker, Albacore on X (formerly Twitter), who as noted in the above post stumbled upon an internal flight – a preview version just being tested within Microsoft currently – which is the first Moment for 24H2. (Add your own scattering of seasoning here, naturally).

As probably hasn’t escaped your attention if you’re a Windows 11 user, Microsoft just released the fifth Moment update for Windows 11 23H2, which comes with some handy new features.

Analysis: The bigger update picture – and potential road to Windows 12

As a quick refresher, Moment updates are sizeable feature drops, though not nearly as big as the annual upgrades for Windows 11 (23H2, 24H2 and so on). Essentially, Moments offer a way for Microsoft to continue to drip feed features between the major ‘H2’ annual versions of Windows 11.

With the first Moment update for 24H2 seemingly already under development, this seems a strong indication that Microsoft will continue with this scheme of things for Windows 11 updates going forward.

As Albacore discusses in the thread of the above post on X, it is possible that Microsoft might change the name ‘Moment’ to something else, but the underlying principle of these small-to-medium sized upgrades – outside the cadence of the big annual updates – should remain in place for Windows 11 as we progress down the road with the OS.

Before too long, though, that road will lead to Windows 12 – or whatever next-gen Windows ends up being called, with it quite possibly turning up in 2025, when Windows 10 exits stage left – and after that, the update delivery philosophy could change again.

Perhaps there’s a heightened chance of this, too, when you consider that Windows is under a new chief – Pavan Davuluri has taken the reins of the OS, as Mikhail Parakhin (who was heading up Windows previously) is off doing other things at Microsoft as of last month.

Traditionally, Microsoft has operated under this kind of scheme of smaller drip-fed updates outside of large feature drops – though not always. Before Windows 11 arrived, you may recall that Microsoft used a twice-yearly update scheme with Windows 10, so no new features were introduced between those upgrades. That left some pretty sizeable gaps of six months or so where nothing happened with the desktop OS feature-wise (except minor tweaks here and there).

We were never keen on that idea, but we don’t think Microsoft will return to that way of working – we’re taking this as a positive sign that Moments, or their equivalent, will be around for a good time yet, and hopefully with Windows 12 going forward, when it eventually rolls into town.

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It looks like Windows 11 could be getting a new device management feature that will seem a bit familiar to anyone who has ever used Apple’s rival macOS Sonoma operating system for Macs and MacBooks.

As MSPoweruser reports, an early build of an upcoming Windows 11 update adds a new ‘Linked devices’ window within the Settings app, giving users an overview of all the devices, such as laptops and Xbox consoles, that are signed into their Microsoft account.

From that window, it looks like users will then be able to manage each device from a single screen.

Apple-like convenience

You may be surprised how many devices you’ve linked to your Microsoft account, especially if you have several laptops. Signing in to your smartphone and connecting it to your Windows 11 device via the handy Phone Link app and using your Microsoft account to sign up to other services could also mean your ‘Linked devices’ list is actually longer than you might have expected.

It's always important to keep track of the devices you sign into – especially if you are planning on selling or giving away a device. Currently, there’s no easy way to see all the devices signed into your Microsoft account in Windows 11 – instead you need to go to the Microsoft account website. It’s not the most intuitive website, and having this information displayed in a much clearer way within Windows 11 is a good move in my view. However, as MSPoweruser points out, at the moment some tasks you want to perform with the devices will still need to be done through the website.

It's (very) early days with this feature, however, as it is currently only available with the beta build 22635.3495, which is only available to people signed up to the Windows 11 Insiders program. By the time this feature rolls out to all Windows 11 users, more tasks should hopefully be integrated directly into Windows, rather than having to go to the website.

This addition adds a level of Apple-like convenience to Windows 11 – something the operating system often lacks. As I’ve said many times before, Windows 11 can sometimes feel like a jumbled mess of new and legacy operating systems – and that means it fails to offer a coherent experience.

Meanwhile, Apple’s macOS certainly isn’t perfect, but it does integrate your various devices much better than Windows 11. Of course, Apple being Apple, this works best if all your other devices are Apple products as well, and due to the huge range of manufacturers who make Windows 11 products, Microsoft hasn’t got this luxury.

This new feature, however, is certainly welcome and brings Windows 11 a step closer to the kind of easy device management that Apple is known for. If Microsoft has indeed taken inspiration from its archnemesis, then I’m certainly not complaining. In fact, here are some other Apple features I wouldn’t mind Microsoft copying:

1. Make the Start menu more like the Launchpad

Now, a few years ago the idea that I might one day suggest that Microsoft change the iconic Windows Start menu to be more like the Launchpad of macOS would have been laughable. Since its debut in Windows 95, I’ve always preferred the start menu – it was easy to find the app you wanted to launch, and it confined to the bottom-left-hand corner of the screen, it didn’t feel intrusive, unlike the full-screen Launchpad.

In fact, when Microsoft dropped the Start menu in Windows 8 for a much more Launchpad-like fullscreen Start screen, I – like many other Windows users – was horrified.

However, while the Start menu has returned in Windows 10 and Windows 11, Microsoft has seemingly done its hardest to make me avoid the once-essential part of the operating system.

Stuffing apps and widgets that I don’t want or use into the Start menu makes it harder to find what I actually want – and it looks like it’s set to get worse as Microsoft is apparently considering putting adverts for suggested Microsoft Store apps into the ‘Recommended’ section of the Start menu.

More unnecessary bloat means it’s harder to find the apps I actually want to use, and ironically it means I open up the Start menu less and less these days. The fact that in Windows 11 the Start menu now pops up right in the middle of my desktop means it can feel just as obnoxious as Launchpad (unless I change the settings to put the Start menu back in the left-hand corner).

It’s got to the point where I prefer using Launchpad. Sure, I still don’t like that it takes over my entire screen, but there are no adverts, notifications to try more services, and few pre-installed apps in there. Instead, it just shows me the apps I have installed, letting me find and open them up quickly.

2. Make the Taskbar more like the Dock

This is another suggestion I can hardly believe I’m making in 2024, but the sad fact is that despite the macOS Dock coming after the Windows Taskbar set the… er… bar… Microsoft’s tinkering has ended up making Windows 11’s version of the Taskbar a lot less useful.

At first glance, the centering of the app icons suggests that Microsoft has already taken inspiration from the macOS Dock – but if that’s the case, then it’s learned the wrong lesson.

The macOS Dock is a more elegant solution to quickly opening up your favorite apps, while also switching between open windows – but not because it sits at the centre of your screen. As with the Launchpad, the Dock is mercifully free from clutter, while the Taskbar can look cluttered by comparison.

By default, as well as icons for your apps, the Windows 11 Taskbar also shows the Search bar (which often features graphics), weather warning, notifications, and the new Copilot icon, many of which I never use.

Also, while the Dock sits in the center of the screen, the Taskbar stretches across the entire screen, and while the app icons and Start menu appear in the center, the weather icons appear on the far left, while notifications, time and date, Copilot and volume controls are shoved to opposite side. This means the Taskbar in Windows 11 feels cluttered, whilst also having lots of wasted space.

Worst of all, Microsoft has dropped a lot of functionality from the Windows 11 Taskbar compared to previous versions of Windows – including the ability to drag and drop apps onto the Taskbar to pin them so they always appear there, or to drag and drop files onto an app’s Taskbar icon to open up the file in the app.

It’s a curious move that has perplexed a lot of Windows 11 users, and I would like Microsoft to take inspiration from both macOS and past versions of Windows to create a modern Taskbar that’s elegant, powerful, and simple to use.

3. Make Microsoft Store more like the App Store (that is, make it more useful)

This last point is probably one that Microsoft would love, but ever since the introduction of the Windows Store with Windows 8, the company has struggled to make a case for what is now called the Microsoft Store.

Much like the App Store in macOS, the Microsoft Store offers a way to find and install apps. It should be easy and safe (as all apps in the store are tested to ensure they don’t include malware) – yet while the App Store in macOS feels like a useful, maybe even essential, part of the operating system, the Microsoft Store is easily ignored.

Microsoft must look at the money Apple rakes in through the App Store with seething jealousy. So what can Microsoft learn from Apple’s implementation?

For a start, the App Store looks cleaner and feels more curated. The Microsoft Store certainly looks better than in the past, but it’s still not the easiest when it comes to finding things you want (there’s a bit of a theme developing here). It also feels slow and laggy compared to the App Store.

Microsoft has also struggled to get developers to make bespoke versions of their applications for the Microsoft Store, which means it feels a bit sparser than the App Store. It also means that some versions of apps downloaded from the Microsoft Store lack the features of the same app downloaded from a website. It also leads to strange inconsistencies, such as the Paint.net app being a paid-for app in the Microsoft Store – but it’s free to download from the official website.

Probably the biggest problem for Microsoft when it comes to this is that the App Store has been such an integral part of macOS for so long that users think nothing of using it to install new apps. They will also trust Apple’s recommendations for new apps.

Microsoft doesn’t have that kind of reverence from its users, and Windows users have mainly grown up with using the internet to find and download applications, preferring the freedom of picking where to download the app from, and where to install it – even if it brings certain risks.

It’s hard to see how Microsoft can change a lot of that, but by making the Microsoft Store more useful, easier to navigate and with a much wider app selection, it could help make it more popular with its customers.

Apple – and macOS – is far from perfect, and there are lots of things that Windows 11 does better than macOS, but if Microsoft is in the mood for taking tips from its fruit-themed competitor, the above suggestions would be very welcome indeed.

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After over two years of waiting, Microsoft has finally lifted a block on some Windows 10 PCs with Intel Rocket Lake CPUs that prevented users from upgrading to Windows 11 – so those folks should now be free to migrate (should they wish).

We’re all by now familiar with Windows 11’s more onerous system requirements – which includes a stipulation for having TPM, and rules out older CPUs to boot, but Rocket Lake is contemporary silicon and officially supported by Microsoft’s newest OS. Rocket Lake is, in fact, Intel’s 11th generation, so it’s only three generations back from current 14th-gen chips (Raptor Lake Refresh).

However, as mentioned, some of those PC owners who have a Rocket Lake processor were prevented from upgrading from Windows 10 to Windows 11, and this was due to a compatibility issue with 11th-gen CPUs and some driver versions for Intel Smart Sound Technology (SST).

The problem is that older SST drivers could cause the PC to crash with a Blue Screen of Death (BSoD) when using Rocket Lake.

What’s really odd here is that the bug was discovered a long, long time ago – in November 2021 – and as Tom’s Hardware, which spotted this, points out, for those who had upgraded to Windows 11 and were hit by these BSoD crashes, a fix was offered up within weeks.

However, as is the case when a software or hardware compatibility issue is discovered, PCs that might run into the pinpointed gremlin are blocked from upgrading to prevent that from happening.

The trouble is Microsoft has only just lifted that block now, and finally marked the bug as resolved, almost two and a half years after this glitch was first discovered.

Analysis: Definitely not as fast as a speeding rocket

That’s not exactly moving fast, is it? And yes, the cure in this case did depend on an external source – an Intel driver update – but that was delivered in a relatively timely manner by Team Blue. As mentioned, the fix for those who’d already upgraded to Windows 11 on a Rocket Lake PC, and had run into the BSoD error, was provided not long after the issue was discovered.

So, why did it take Microsoft so long to actually get this fix delivered to Rocket Lake PCs via Windows Update, so the Windows 11 upgrade block could be removed? Well, we don’t know the answer, and the whole episode is very odd indeed. Until now, Microsoft just left the solution to this bug as pointing users to the Intel website to obtain the correct and updated drivers (rather than actually delivering them as part of Windows 10’s updates).

In case you wondering about the specifics here, the affected Intel SST driver versions are 10.29.0.5152 or 10.30.0.5152. If you’re running a PC with Rocket Lake on either of those versions, you need to upgrade to version 10.29.00.5714 or later, or 10.30.00.5714 or better, respectively.

You can now grab those versions via Windows Update – simply head there in Windows 10 and check for updates. Once installed, you should be free to upgrade to Windows 11, though not in every case – and not immediately.

Microsoft clarifies: “If your device still encounters this safeguard hold [block on upgrading to Windows 11] 48 hours after updating your drivers, it’s possible drivers for this Audio Controller [Intel SST] haven’t been developed for your specific device hardware configuration.”

So, bear in mind that even after installing the drivers, it could take up to 48 hours before you get offered the Windows 11 upgrade. However, if you aren’t offered it once you’ve waited out those two days, then you need to contact the manufacturer of your device and get them to help you on how best to proceed.

This is rather an anomaly, it has to be said – Microsoft taking such a ridiculously long time to get its house in order with a fix – and hopefully, we won’t be treated to any hold-ups quite this bad going forward.

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Microsoft is testing adding a fresh batch of ads to the Windows 11 interface, this time in the Start menu.

Recent digging in preview builds had suggested this move was in the cards, and now those cards have been dealt to testers in the Windows 11 preview Beta channel with a new build (version 22635).

The ads are being placed in the ‘Recommended’ panel of the Start menu, and consist of highlighted apps from the Microsoft Store that you might want to try.

These promoted pieces of software appear with a brief description in the Recommended section, alongside the other content such as your commonly-used (already installed) apps.

As Microsoft makes clear in the blog post introducing the build, this is only rolling out in the Beta channel, and just in the US. Also, you can turn off the app promotions if you wish.

Testers who want to do so need to open the Settings app, head to Personalization > Start, and switch off the slider for ‘Show recommendations for tips, app promotions, and more.’

Analysis: Just trying stuff out…

As mentioned, this idea was already flagged up as hidden in test builds, but now it’s a reality – at least for a limited set of testers in the US. In fact, Microsoft clarifies that it is “beginning to roll this out to a small set of Insiders [testers]” so it sounds like the firm is really being tentative. On top of that, Microsoft writes: “We regularly try out new experiences and concepts that may never get released with Windows Insiders to get feedback.”

In other words – don’t panic – we’re just trying out this concept a little bit. It probably won’t ever happen – move along, there’s nothing to see here. Anyway, you get the idea: Microsoft is very aware it needs to tread carefully here, and rightly so.

Advertising like this, wrapped up as suggestions or recommendations, is becoming all too common a theme with Windows 11. Prompting of one kind or another has been floating around in the recent past, whether it’s to encourage folks to sign up for a Microsoft Account, or to use OneDrive as part of a backup strategy, or slipping ads into Outlook is another recent example. Or indeed recommendations for websites to visit, in much the same vein as these app recommendations in this Beta build.

In this case, the idea appears to be driving traffic towards the Microsoft Store – which Microsoft has been making a lot of efforts with lately to improve performance (and the store has come on leaps and bounds in that regard, to be fair).

We don’t want to sound like a broken record, but sadly, we’re going to, as we’re of the firm belief that you can monetize a free product with advertising – no one can argue with that – but when a product is already paid for, shoving in ads on top – particularly with an OS, where you’re cluttering the interface – is just not on.

Microsoft may argue that these recommendations could prove useful, especially if they’re targeted for the user – though there could be privacy issues therein if that’s the way this ends up working – but still, we don’t think it’s right to be inserting these bits of adverts into the UI, no doubt turned on by default. Yes, you can turn them off – thankfully – but you shouldn’t have to in a paid OS.

It’s up to testers to feed back on this one, and let Microsoft know how they feel.

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Remember that Microsoft was previously testing an idea whereby Copilot automatically launches by default when Windows 11 first boots?

Well, Microsoft is pushing ahead with rolling out this feature more broadly, and some of the Windows Insiders who test preview builds aren’t too happy about this.

A quick bit of background here: The functionality to enable Copilot to appear on the desktop when Windows 11 first starts up was brought in with preview releases of Windows 11 back in January.

However, this only happened on a very limited basis with testers in the Dev channel initially, but now Microsoft is expanding the rollout of the feature, as MS Power User noticed – as did various testers posting on X (formerly Twitter).

Microsoft’s Brandon LeBlanc, senior program manager on the Windows Insider team, addressed some of the eyebrows being raised on X, noting that Microsoft had previously released this feature in build 23615 and that it had been temporarily disabled – but was now back in build 26100 from last week.

LeBlanc then spoke to the Windows team and returned with another post to clarify that in fact the rollout of this Copilot functionality was actually re-enabled back in February in both Canary and Dev channels, but that what’s happening now is that the deployment of the feature is being expanded.

Whatever the case, it’s clear Microsoft is pushing forward with this concept of having Copilot appear on the desktop when you first turn on your PC.

However, as before, this is only happening for certain users depending on the type of monitor they have – meaning those with a display big enough to handle the Copilot panel appearing in this way. That means a monitor with at least a 27-inch screen and a pixel width of 1920 (with Full HD resolution being 1920 x 1080, of course).

Analysis: The risk of feather ruffling

Clearly enough, this is one of those features which is set to ruffle more than a few feathers. Making it so that Copilot is right there by default on the desktop from the get-go will obviously increase the visibility of the AI for Microsoft, and the amount of usage it gets thereafter.

Presumably that’s the idea, but the equally obvious risk is that having Copilot operate in a more in-your-face manner when the Windows 11 PC boots up is going to provoke the ire of some users.

That said, Microsoft is limiting it to larger monitors, and there is a switch to turn off this feature in Settings, and we can reasonably assume that’ll be carried through to release – if this Copilot auto-boot idea makes it through testing to finished builds of Windows 11, and it may not. Depending on feedback, Microsoft might end up abandoning it.

However, the feature progressing to a wider rollout seems to suggest that it will be a keeper for Microsoft. We’ll know for sure if it turns up in the Beta channel, and the Release Preview channel after that – at the latter point, it’s almost certainly going to make the cut for release.

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Windows 10 might be Microsoft’s most popular operating system, but that’s not going to stop Microsoft from trying to get people to leave the operating system (OS) and upgrade to its successor Windows 11, and its latest attempt appears to be full-screen ads for Windows 11 being displayed to Windows 10 users. 

Microsoft has pinpointed October 14, 2025 as the date when Windows 10 is set to be depreciated. It’s quickly approaching, and after this date, Microsoft will cease providing technical support like bug fixes, and releasing feature updates and crucial security updates for Windows 10. That means that Windows 10 will continue to be functional, but PCs continuing to run on it will be at risk of newly discovered vulnerabilities that can be exploited by bad actors when they’re connected to the internet. 

Windows Central claims, citing Reddit posts in the Windows subreddit (the dedicated Reddit forum for Windows), that some Windows 10 users are seeing intrusive warning screens that advise them to make sure they’re able to get continued support and developments from Microsoft by installing Windows 11. 

What Windows 10 users are being met with

The prompt screen seems to have begun appearing following this week’s Patch Tuesday security-focused update, and urges users to learn more about transitioning to Windows 11. If they’re using a PC that’s unable to run Windows 11 – or the user is ineligible for a Windows 11 upgrade (as stated in the screenshot of the warning screen that one Reddit user was met with) – it’s suggested that users look into buying a PC that’s capable of running it. 

The text of the notification begins by thanking users for their loyalty and a reminder that the end-of-support date is very much in sight. Frustratingly, Microsoft doesn’t provide a button or check box to tick to ensure that users don’t have to see the screen again. Instead, there is only a ‘Remind me later’ button and a ‘Learn more’ button, so it looks like there isn’t really a way around it. 

If users can’t update their current PC to Windows 11 and don’t want to buy a new PC (or can’t afford to), there is the option to take up extended security update coverage for Windows 10. This will cost $61 per device, according to Windows Central, doubling every year for the next three years, which isn’t a cheap option at all. 

A possible recipe for a powder keg of backlack

Unfortunately, this isn’t new behavior from Microsoft, as full-screen notifications trying to get people to upgrade (or pay for extended support) appeared when Windows 7 neared its end-of-life. 

I can see how Microsoft’s approach can cause user annoyance – especially when it comes to preventing users from being able to turn the notification off. Suggesting people buy a new PC or laptop, or paying for an expensive optional support subscription, likely won’t go down too well with users either, especially in the current financial climate. I think it’s obvious how keen Microsoft is to make Windows 11 the main version and to be able to push toward Windows 12, but it’s going to be a struggle.

I think Microsoft would be wise to make sure as many users can install Windows 11 as possible, or it runs the risk of major user frustrations that could have sticking power for at least a little while. The least it could do is allow users to dismiss the notifications (for a little while, even), and maybe consider a different approach. When Windows 7 support was deprecated, for a lot of that time, users were prompted to install Windows 10, rather than its immediate follow-up, Windows 8. 

Microsoft could extend Windows 10 support until it debuts Windows 12 and then urge users to skip Windows 11 and go straight to 12 (in a similar fashion to encouraging Windows 7 users to leap to Windows 10). It could also ensure that Windows 12 is a large enough upgrade to convince Windows 10 users who might not have thought that upgrading to Windows 11 was worth it.  I understand that this might mean that Windows 10 users stretch out their stay with the operating system as long as possible, but it might also mean that the user pushback is less severe. 

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Windows 11 is receiving some flak for its reportedly poor show in terms of the performance of the OS on the desktop, where some interface elements are running pretty sluggishly – or even getting to a ‘comically bad’ state of affairs as one user describes it.

This isn’t just any user, but an ex-Microsoft employee, Andy Young, who was a senior software engineer at the company for 13 years, and shared some observations (noticed by Neowin) about Windows 11 performance on X (formerly Twitter).

As you can see in the above tweet, Young has published a video of some woefully bad Start menu performance on a PC bristling with high-end components.

The clip has received a lot of attention, prompting Young to add that: “To be clear, I love Windows. I helped build parts of it. I want it to be as good as it once was. If data suggests the software you build frustrates a significant percentage of users, it means there’s work left to be done.”

And indeed, others chime in on that thread saying they’ve encountered frustrating performance hitches, or indeed been mired in Start menu molasses similar to what Young has suffered. A common observation is the Start menu loading the wrong app (or no app at all) as performance is so bad when it opens, that the initial keystroke doesn’t register (meaning instead of typing ‘Notepad’ for example, you end up with ‘otepad’ and a Bing web search for that term).

Albacore, a regular leaker on all things Microsoft, also chipped in here with an observation of delays when positioning windows or closing messaging boxes.

Analysis: Time for a rethink, Microsoft?

It seems Microsoft is listening regarding the highlighted Start menu issues, and Young notes that ‘Jen’ sent a DM regarding reproducing and addressing the performance slowdowns observed. Presumably that’s Jen Gentleman of the Windows engineering team (who you may have seen introducing new Windows 11 test builds on Reddit as they emerge).

As was also observed among the feedback to Young’s post, technically this is not an issue with Start menu performance itself, but rather, Windows search as it’s integrated within the Start menu – an important distinction at least for the different teams in play with Windows 11 development here. Not that the end user will care much, mind.

This is not just about the Start menu, though, but rather the overall perception of Windows 11 being somewhat wonky or slow across various parts of the desktop, when it really shouldn’t be. In Young’s case, the likely culprit is the Start menu searching the web (as well as the PC) for what’s being typed, and probably hurdles and delays therein related to the network (connection or configuration, or maybe both).

In fairness to Microsoft, when it comes to Albacore’s case, it is a test build of the 24H2 update, so unpredictable behavior and slowdowns are to be expected. Still, should the OS really be stumbling over elements as simple as closing dialog boxes, or moving the windows that are the very core of Microsoft’s OS by definition? No, it shouldn’t, let’s face it.

For us, what all this strongly suggests is that perhaps it’s time Microsoft made more of a drive to shunt off legacy bits of code (and ancient features still hanging around, like the rusty old Control Panel – which is happening, just very slowly), and to tidy up the Windows 11 codebase in general, along with smoothing over existing features to fine-tune performance.

If we had to pay a price in fewer new features being actively developed (and fewer adverts popping up here and there, ahem), we’d take that – but sadly that’s not a route Microsoft’s likely to entertain. As the company needs a constant parade of shiny new things to persuade folks that Windows 11 is the best thing ever (TM).

There is, clearly enough, still a good deal of skepticism to overcome about Windows 11, as struggling adoption levels for the OS underline. However, Microsoft best not forget that regarding the basics, there’s “work left to be done” as Young makes clear, and maybe after 24H2 has released (and Germanium is in place under the hood) is the time to focus on that reality more.

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Windows 11 could conceivably get what surely everyone would regard as an unwelcome addition, or at least a very controversial change in terms of a potential new button for the taskbar that’s been uncovered in the innards of the desktop OS.

Apparently, Microsoft might just be mulling a ‘recommended’ button for the taskbar, and the theory is that it could surface various suggestions and thinly veiled adverts.

The workings for such a button were discovered by well-known Microsoft leaker Albacore on X (formerly Twitter).

As Albacore makes clear, the button has had all its related strings (in the background) stripped from production builds, as if Microsoft’s team working on the interface wants to keep this as low-profile on the radar as possible.

As the leaker points out, the worry is that Microsoft is really thinking about making ‘suggestions,’ or nudges, recommendations, or whatever you want to call them, an integral part of the desktop, with a whole dedicated button on the taskbar.

Albacore notes that the description of the button is that it ‘controls visibility of recommendations on the taskbar’ and it’s filed under the term ‘taskbar sites,’ so the leaker theorizes that perhaps we could get website suggestions right on the taskbar, with the button’s icon changing to be the favicon of any given recommended site.

We’d further guess that maybe the idea would be to make these context-sensitive, so suggestions given would depend on what you’re doing in Windows 11 at the time – but that really is just guesswork.

Analysis: Paying twice for Windows 11 isn’t fair

As Albacore observes, we can hope that this might just be a piece of work from times gone past which has been abandoned, but references to it are still hanging around in the background of Windows 11. It’s entirely possible nothing will come of this, in short, and even if Microsoft is currently exploring the idea, it might ditch the button before it even comes to testing.

Granted, even if a recommended taskbar button is realized, we’d assume that Windows 11 will come with the option to turn it off – but it’s still a worrying hint about the direction Microsoft is at least considering here with a future update. A dedicated button like this would be a huge move in the direction of what might be termed soft advertising (or nudging).

Sadly, a further recent development as highlighted by another leaker on X, PhantomOfEarth, is that the ‘Recommended’ section in Windows 11’s Start menu could be getting something called promoted apps.

These would be apps Microsoft is actively promoting – there’s no bones about the advertising here, this isn’t badging or nudging – and again, it’s a dangerous move that very much runs the risk of annoying Windows 11 users. (Albeit it can be switched off – and remember, this is only in testing so far).

Given all this, we very much get the feeling that advertising-focused recommendations along these lines is something Microsoft is seriously considering doing more of. And given the past history of the software giant, that’s not surprising.

If you recall, recommended websites in the Start menu has long been a controversial topic – Microsoft previously toyed with the idea, abandoned it, but then brought it back in again last year to the disbelief of many folks (ourselves included).

Microsoft has been ushering in various other veiled ads for its own services, too, such as so-called ‘notification badging’ prompting you to sign up for a Microsoft Account (or finish configuring it) on the Start menu, for example (which rolled out with Moment 3 last year). Another example is prodding folks to use OneDrive for backing up their files, or the new Outlook app with ads for many users.

As we’ve discussed in-depth elsewhere, the pushy advertising around Microsoft’s Edge browser and Bing search has been taken to new and unacceptable levels in recent times.

How about we abandon this line of thinking entirely, Microsoft? Just stop with the incessant promotion of your own services, or indeed possibly third-party services or websites, within Windows 11. This is an operating system we, the users, pay for – so we shouldn’t have to suffer adverts in various parts of the Windows interface.

Either make Windows completely free and ad-supported, or charge for it, with no ads, suggestions, nudges, or other promotional tomfoolery to be seen anywhere in the OS. Or give us a choice of either route – but don’t make us pay twice for Windows 11, once with an initial lump sum fee to buy the OS, and then again with further ongoing monetization by way of a constant drip-feed of ads here, there and everywhere.

Via Neowin

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